• by Fern Siegel , Yesterday

Razorfish has appointed Renee Borkowski as executive vice president, transformation. This is her second turn at the digital agency. Her charge is to help clients utilize generative AI and key ad technologies impacting marketing and operations.  

Prior to the hire, Borkowski was managing director at Accenture Song and an executive strategy leader within Publicis Groupe,  launching the first digital CRM programs for an automotive brand. She also built the first global digital operations infrastructure for a consumer goods manufacturer and developed AI-powered customer segmentation and synthetic audience strategies for a global software company.

Dani Mariano, CEO of Razorfish, said: “We’re fiercely committed to shaping the digital future, and with Renee back in the fold, we’re doubling down on that promise.”  

Before Accenture, she was SVP, strategy, Sapient Razorfish and earlier, group vice president, strategy, Razorfish.

“Organizations today face unprecedented pressure to deliver measurable impact from every investment,” said Borkowski. “As leaders are increasingly tasked with harnessing AI and agentic tools to unlock incremental value. My focus is on demystifying these technologies and helping clients activate their teams for faster adoption and more streamlined workflows — while championing the human connection that makes their brands truly special.”