Moen, which manufactures plumbing supplies, including kitchen
and bathroom faucets and showerheads, launched its new brand platform “Must Be A Moen.”
The campaign by lead agency
Quality Meats has a basic premise: When life gets messy, water cleans it up. Moen produces fixtures that look attractive and do the job. Everyday moments are noted in the spot, from shaving legs to
touching raw meet or removing makeup. Whatever the need, Moen is engineered to help.
The new campaign will roll out across broadcast, digital, social, retail and audio. Directed by Daniel
Lundh and produced by Epoch, it's the experience of form meets function.
“We like the notion of seeing people stereotype themselves, but in highly specific ways,” said Brian
Siedband, co-chief creative officer at Quality Meats. Whatever the need, the tagline sums it up: “For anyone who relies on water, it Must Be A Moen.”
advertisement
advertisement
Additional work arrives
throughout the year.
“We chose an agency that could make Moen feel real — elevating our style, innovation and dependability, while telling stories that people actually connect
with,” Myra Nussbaum, vice president, global brand, Moen, told Agency Daily.
Quality Meats also counts Marquee Sports Network, Picsart, MedSpa and Esurance among its creative
output.