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To honor its 100th anniversary,
Godiva has created a new 2D animated spot. It is narrated by Leighton Meester, who reprises her role as a modern Lady Godiva.
Creative is by the Line Studio and directed by Sam Taylor. The campaign runs on paid and organic social platforms, including Instagram, Facebook, TikTok and YouTube.
The anniversary
celebration also includes a premium partnership with United Airlines this month, as well as the launch of a limited-edition Centennial Pralines Collection showcasing 10 chocolate favorites from
Godiva's history.
Ahad Afridi, CMO Pladis Americas, told Agency Daily: “As we mark 100 years of Godiva, this campaign was an opportunity to
honor our heritage while telling our story in a modern way. Using animation as the centerpiece allowed us to express a century of craftsmanship, emotion, and cultural relevance in a way traditional
advertising simply couldn’t."
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“From the film to the limited-edition Centennial Pralines Collection, every element was designed not just to honor our centennial, but to
signal our next chapter — one rooted in the belief that Godiva is for special moments and for making everyday moments special.”