• by Barbie Romero , 9 hours ago

At our CPG Summit in Savannah, leaders from Coca-Cola, Land O’ Lakes, Kimberly-Clark, Goodles, and Sargento shared insights cultural relevance, leadership buy-in, fan engagement, and real-time optimization in creator-led campaigns.

Catch the best moments from the on-stage discussions below. 

Watch the full session recordings here and catch our next CPG Brand Insider Summit on Nov 18-21 in Santa Barbara, CA. 

Jordan Lalor, Director, Creative Strategy and Content, Coca-Cola, spoke about how Coca-Cola balances global brand consistency with culturally relevant storytelling that resonates across local markets worldwide. 

Lynn Franz, Senior Director of Marketing Excellence, Land O’Lakes, shared that their partnership with Getty Images revealed rural Americans often feel misunderstood by advertisers, leading to the creation of a marketer playbook. 

Shermika Dunner. Innovation Leader, Brand and Insights, Kimberly-Clark, emphasized that marketers must tell compelling stories to leadership in order to secure investment and accelerate innovation. 

Dan Chodrow, Executive Creative Director, Goodles, shared that the brand measures success not only through ROI, but also through fan engagement reflected in tattoos, wedding invitations, and Halloween costumes inspired by the brand. 

Kirby Kennedy, Social Media Manager - Strategy & Influencer Management, Sargento, shared that the team reviews real-time organic performance while they are amplifying creator content across campaigns to maximize impact and efficiency. 

If you’re interested in submitting content for future editions, please reach out to our Managing Editor, Barbie Romero at Barbie@MediaPost.com.