Lambda Legal has partnered with Accompany Creative for a campaign called “Letters Of Love,” that features trans youth and the families who support them.  

The campaign will run during Mother’s Day and Father’s Day, offering what the agency calls “an emotionally resonant push for awareness.” 

This campaign launches as the Trump administration has implemented a staggering number of encroachments on civil rights. According to the agency trans kids are “caught in the crosshairs, disproportionately targeted by state and federal legislation.” 

It cites estimates that more than 760 anti-trans bill have introduced nationwide during the second Trump administration so far. Book bans are increasingly commonplace and more than 50% of trans kids live in states that ban them from participating in interscholastic and intercollegiate sports on teams that match their gender identity.   

With this backdrop, Lambda Legal is celebrating trans youth and their parents. Studies show that love and community make a significant difference in the lives of young trans people. Parental support greatly reduces depression, anxiety, and suicidality in transgender youth.  

At its heart, “Letters Of Love” is about parents helping their kids become the truest version of themselves and the importance of loving them unconditionally. 

Watch the Mother’s Day spot here. A separate Father’s Day spot will break next month.