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PadSquad Exec Decries The Clutter Of Ad Metrics Now Being Used

  • Beet.TV, Monday, May 18, 2026 9:18 AM
The advertising industry is relying on metrics that create more noise than insight, Lance Wolder, head of commercial strategy and marketing at PadSquad in an interview with Beet.TV. “We’re living in a time and a place where there are tons of mixed signals and KPIs that are being given to agencies and to brands direct,” Wolder said.

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