Joan Creative has promoted
Kristin Van Note to Chief Strategy Officer.
A five-year vet of the agency, Van Note was previously head of strategy, servicing clients such as eBay, ZenBusiness, Sheetz, Grubhub and
the Ad Council.
Van Note will oversee the agency’s global strategy function, leading integration across creative, accounts and business development teams.
She has been key to building Joan’s proprietary Growth Wheel framework, which measures cultural relevance, distinctiveness and audience understanding to aid
brand growth, and Pulse, a newly launched communications-planning model.
The agency believes these tools produced a 20% increase in new revenue growth and a 15% increase in organic
revenue YoY in 2025. One key example is the Brawny Man campaign, which generated more than 1 billion total impressions and brought in more than 35,000 new followers across platforms.
Lisa
Clunie, CEO, Joan, said: “Van Note’s promotion to Chief Strategy Officer reflects the scale of what she’s built and how much further we intend to take
it."
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