• by Joe Mandese , Yesterday

Sight gag aside, Procter & Gamble Chief Brand Officer Marc Pritchard made a salient point with his own, custom-built chatbot to provide some not-so-artificial-intelligence to the Lions crowd this morning.

In the series of prompts published below, his aptly named ChatPG gave some not-so-surprisingly human-quality intelligence on marketing in the agentic era.

Pritchard's point: that while artificial intelligence (AI) has emerged as a new brand voice that requires listening to, it doesn't replace the human ones -- brand creators, retailers, social and content creators -- that successful brands still weigh heavily on.

Because, you know, robots can't build brands. At least not yet.