• by Fern Siegel , Yesterday

Creative studio Hornet is expanding its client offerings.

The company has debuted Perfect Stranger, which marries agency to production. The new entity offers brands an integrated approach to strategy, design and advertising.

Clio-winning Hornet’s clients include Tiffany, Meta, Amazon and Estee Lauder.

The goal is to be an effective one-stop shopping entity for brands, from concept through execution. The company’s clients -- in entertainment, enterprise tech and consulting -- are interesting in targeting consumers who often avoid traditional ads.

Daniel Fries, executive creative director, Perfect Stranger, told Agency Daily: “While our integration is a big benefit for clients, we still lead with brand and strategy — defining how to build gravity for our clients, tactically. As production-savvy creatives, we can be blue sky, while knowing exactly how we’re going to execute. A lot of shops are poking around in the dark, hoping to find a partner to fully realize the promise they’ve made to a client. We can pivot on the fly. We can walk and chew gum. We have a certainty and agility they don’t."

Perfect Stranger opens with 20 staffers working in close partnership with Hornet. Its site notes the company “builds platforms -- a cultural engine with infinite expressions.” 

The combined client roster across the two companies includes Trimble/SketchUp, eero, Homes.com and Japanese manga publisher Kodansha.