backstage exclusive

Hilton's Loyalty Strategy Leader on Why the Best Brand Partnerships Start With Customer Needs

The best partnerships begin with strategy, not trends. This week, we're shining a spotlight on Tara Brannigan, Sr Director, Head of US Co-Brand Acquisitions & Loyalty Strategy from Hilton. She explains how customer insights and shared values shape collaborations that deliver meaningful business results.

Did you have a question for a fellow Summiteer but never got around to asking in person? Well now is your chance! In our Backstage Exclusive Series, we're giving you the opportunity to ask any question that's on your mind. Whether work-related or more personal, we'll find out what they have to say.

Is there another Summiteer you're wondering about? Perhaps you'd like to be featured yourself? Let us know who you are and/or what your question is for your fellow Summiteer, and we'll be sure to feature in a future edition of Brand Insider: Backstage Exclusive. Please submit all requests to our Brand Insider Managing Editor, Barbie Romero at Barbie@MediaPost.com.

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