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Consumers Spend 11 Hours A Day On Media, Study Shows

  • NCS, Monday, August 3, 2026 10:27 PM

U.K. and U.S. consumers spent nearly 11 hours a day consuming media -- sometimes using multiple or services at the same time, according to new research from Ampere Analysis, NCS reports. Gen Alpha, those in the 11-to-15 age cohort, spent the most time gaming: 1 hour, 56 minutes per day, and watching YouTube for 1 hour, 45 minutes. Gen Z consumers spent the most time on social media: 1 hour, 54 minutes, and 1 hour, 20 minutes in music services. Boomers and Gen Xers spent more time with streaming services, television channels and live sports. 

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