• by Fern Siegel , Yesterday

VML named Cat Davis UK CMO, a first for the agency. She reports to VML UK Group CEO Joe Petyan and will oversee growth strategy, reputation and marketing.

Most recently, the 20-year ad vet was Atomic London’s first CMO. Before that, as group marketing director at The Mission Group, she led growth initiatives across 19 agencies. Wins included Porsche, Post Office and Macmillan.

Earlier in her career, Davis served as CMO of Grey, Cheil, gyro, Carat and Fold7.

Petyan said: “At VML UK, we’ve got world-class creative capabilities and an enterprise-grade technology offering, solidifying a differentiated fully integrated proposition for clients. Cat joins us now to scale all of that. She’s smart, strategic, brilliantly connected and exactly the kind of energy we need to drive the next wave of growth for VML and our clients.”

In February, WPP consolidated Ogilvy, VML, AKQA, and PR agency Burson under a new entity, WPP Creative, though individual agency brands remain.

VML's creative roster includes AstraZeneca, Colgate-Palmolive, Ford and Microsoft.