• by Wayne Friedman , 5 hours ago

Sony Pictures’ "Spider-Man: Brand New Day” had no superhero fatigue in its second weekend -- posting $145 million domestically, according to Comscore, the third best domestic theatrical weekend ever.

The second frame of the new “Spider-Man” movie was only topped by “Star Wars: The Force Awakens” (2015) at $149.2 million and “Avengers: Endgame” (2019) at $147.3 million.

“Brand New Day” has now amassed $1.7 billion globally in its two-week period, according to Box Office Mojo. “The Odyssey,” which came in at $31.5 million in its fourth weekend, is now at $1.1 billion in global box-office revenue

Movie-theater chains have been buoyed by these movies as well as the success of “Toy Story 5,” “The Super Mario Galaxy Movie,” “Minions & Monsters” and other films so far this year.

Season-to-date, movie box-office revenue (January 1-August 9) is up 19% versus a year ago $6.48 billion. But it is down 12% over the same period in the pre-pandemic year 2019 when it was $7.38 billion.

So far this year, total movie studios ad spend is down 14% to $437.5 million over the same period a year ago, amassing 35.8 billion impressions from 127,672 airings, according estimates from iSpot.tv.

A year ago national TV ad spend was $509.0 million, getting 45.7 billion impressions coming from 189,977 airings.