Rugby star and Olympic medalist Ilona
Maher is part of a new campaign for fitness brand Burn Boot Camp.
Titled “Strong Looks Good on You,” Maher appoints
herself “Chief Motivation Officer,” with a fierce commitment to empowering women to embrace their strength at every stage of life.
The creative by Hat Trip runs across Burn social
channels and other studio channels. It follows Maher's visit to Burn Boot Camp’s Poway, California, location, where she joined members for a 45-minute workout.
Additional campaign
content with Maher will roll out in the coming months.
“I love seeing what my body can do, and I want more women to feel that way about themselves,” said Maher. “Burn
Boot Camp gets that. It’s a place where women can show up exactly as they are, push themselves, and leave feeling stronger and more confident than when they walked in.”
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Devan and
Morgan Kline own the 14-year old company, which operates under a franchise model with more than 400 locations in the U.S.
CEO Morgan Kline said Maher “understands that strength is
built through hard work, consistency, and the confidence to show up fully as yourself. More importantly, she uses her platform to inspire other women to recognize that same strength within
themselves.”
The former Team USA star joins Burn Boot Camp’s roster of intentional partners, including music producer/artist Marshmello and entertainer Kevin Hart.