Canada has become a nation of streamers, which is
terrific news for advertisers. The slightly stranger news is that Canadians are spending an impressive amount of their streaming lives trying to figure out what the hell to watch.
Roku’s
latest Video-on-Demand Evolution study finds that 88% of Canadian TV viewers …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.