Warner Bros.' high-risk film "Digger" stumbled in its box-office
debut, and even Tom Cruise's star power was not enough to dig it out.
The movie pulled in a disappointing $8
million in box-office revenue during its wide U.S. release, according to IMDb’s Box Office Mojo.
The "dark comedy" was initially estimated to hit a weekend opening of $30
million. More recently, Warner Bros. lowered its projection to $12 million to $15 million.
This came against a studio production budget of $125 million, according to reports.
For
Cruise -- the big franchise star for "Mission: Impossible," "Top Gun" and other movies -- this was his weakest opening in over 20 years, since
2007's "Lions for Lambs," which earned only
$6.7 million.
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Cruise, in an offbeat and serious role, plays an aging and eccentric oil tycoon, outfitted in a fat suit and aging prosthetics with a cowboy hat. In the film, the
character’s business triggers a massive climatological and ecological disaster.
For Warner Bros. Discovery, this is the studio's last major film release before being officially combined
under the $111 billion mega-merger with Paramount Skydance, under the new company brand name Skydance Media.
Word-of-mouth marketing did not help the film, with a CinemaScore from audiences
coming in at a “C+”.
Rotten Tomatoes gave “Digger” mixed results, with a critics-based score at 51% and with audiences at 71%.
Any score below 60% from critics
is officially "rotten," according to the company. An audience score of 60% or more indicates a positive result.
Warner Bros. spent just $7.6 million, according to iSpot estimates --
nowhere near the traditional $20 million or so in national TV advertising usually spent for a wide-release movie starring a major film star.
The first weekend in October was won by Amazon
MGM’s "Verity," a psychological erotic thriller starring Anne Hathaway that took in $32.6 million, according to Box Office Mojo.
National TV advertising for the movie totaled $8.5
million, according to iSpot estimates.
After "Verity," returning movies' box-office revenue included “Resident Evil” ($12.5 million), “Heart of the Beast” ($11.0
million) and “Primetime” ($8.0 million).