• by Karl Greenberg , June 2, 2008

The Ritz-Carlton Club, a luxury fractional and private real estate company, has tapped Fenway Sports Group (FSG) as its sports marketing agency. FSG will help The Ritz-Carlton Club develop a sports marketing strategy to successfully leverage existing sponsorships and strategic partnerships, and ultimately serve as a complement to future marketing efforts.

In April, Dunkin' Donuts signed FSG as its sports marketing agency of record. The agency is a marketing division of New England Sports Ventures, which owns both the BoSox and Fenway Park, and also has the Red Sox as a client.

Fenway Sports Group, founded in 2004, counts Verizon, CVS/Pharmacy, and Labatt USA among its client roster. Early last year, the company bought 50% of Roush Racing to form Roush Fenway Racing.

Ritz-Carlton Club, a unit of Ritz-Carlton International, has fractional-ownership properties in Aspen and Beaver Creek, Colo.; Miami Beach and Jupiter, Fla.; San Francisco and Lake Tahoe, Calif.; the Bahamas, Hawaii and the U.S. Virgin Islands.