- Hennessy Curates Music To Enhance Boutique Experience
Out to Launch, Fern Siegel - Tuesday, January 9, 2024
The idea is to intensify the in-store experience via immersive audio. ...
- Beyond Meat Positions Plant-Based Diet As 'Least You Can Do'
MAD, Fern Siegel - Monday, January 8, 2024
The brand's new product, Beyond Steak, is certified as heart-healthy food ...
- Pete Davidson Scores Totino's Pizza Rolls For Game Day
MAD, Fern Siegel - Monday, January 8, 2024
Dentsu Creative produced two new spots touting Totino's superiority over flat pizz ...
- GYK Antler Taps Telian As Head Of Media
People on the Move, Fern Siegel - Monday, January 8, 2024
Telian has overseen creative and performance-driven media programs for New Balance, Bo ...
- CookUnity Preps 'Real Chefs,' Gourmet Options
MAD, Fern Siegel - Friday, January 5, 2024
The work, which kicks off today, personalizes the experience by putting ...
- Ogilvy's Eicoff Agency Names Marshall President
MAD, Fern Siegel - Friday, January 5, 2024
Delia Marshall is first woman to hold this position in the agency ...
- Education Campaign Fosters 'Skills' To Unlock Potential
Out to Launch, Fern Siegel - Friday, January 5, 2024
Created by M&C Saatchi, the work aims to inspire people of a ...
- Zimmermann Heads Criteo's Global Retail Media Practice
MAD, Fern Siegel - Thursday, January 4, 2024
The company is "building solutions to create an ecosystem that drives t ...
- PBR Kicks Off 'Bull Time' To Promote Marquee Event
MAD, Fern Siegel - Thursday, January 4, 2024
The 160over90 agency is launching the bull-riding organization's first national brand-marketing campa ...
- Hartford To Promote Cultural Institutions, Highlight Connecticut Capital's Attractions
MAD, Fern Siegel - Wednesday, January 3, 2024
Mayor Luke Bronin said: "This is a city that punches way abo ...
- MSC Cruises Promotes 'Beauty' Of Sea Travel
Out to Launch, Fern Siegel - Wednesday, January 3, 2024
The global campaign is running in more than 30 countries. ...
- New Engen Selects Richardson As SVP, Advanced Analytics
People on the Move, Fern Siegel - Wednesday, January 3, 2024
Richardson will work with agency client teams to deliver measurement and optimizati ...
- Verizon Pushes Post-Holiday Offers For Phones, Streamers
MAD, Fern Siegel - Tuesday, January 2, 2024
The work is part of the telecom company's ongoing effort to highlig ...
- ESPN Ad Inventory Nearly Sold Out For College Football Playoff
MAD, Fern Siegel - Tuesday, January 2, 2024
Disney/ESPN is in the 10th year of a 12-year, multibillion-dollar deal f ...
- Clear Channel Outdoor, Terrible Herbst Promote DOOH Ads Across From Super Bowl
MAD, Fern Siegel - Friday, December 29, 2023
The new event facility includes a 400' x 20' digital screen acro ...
- TMS Taps Michelson To Oversee Global Talent Development
MAD, Fern Siegel - Friday, December 29, 2023
The company focuses on brand growth and interaction. Clients include T-Mobile, McDonald ...
- Droga5 London Cycles Royal Enfield's Himalayan
Out to Launch, Fern Siegel - Friday, December 29, 2023
The campaign captures an equilibrium between man, machine and terrain. ...
- Samsung's 'Tiny' Campaign Delivers Big Results
MAD, Fern Siegel - Thursday, December 28, 2023
The traditional digital OOH work invites viewers to pay closer attention ...
- Mobile Mania: Celebrities Share Love Of Playtika Games
MAD, Fern Siegel - Thursday, December 28, 2023
Launching via broadcast and social media, the new creative, produced in-house, sta ...
- Quigley-Simpson Names Ratner And Piazza To Top Posts
MAD, Fern Siegel - Wednesday, December 27, 2023
Jeff Ratner has been named president of media, analytics and data. Ma ...
- Paramount+ Kicks Off Campaign To Win Super Bowl Tickets
MAD, Fern Siegel - Wednesday, December 27, 2023
Winners will score a pair of tickets to a VIP experience ...
- HedoniaUSA Names Dolphin Entertainment Communications AOR
Accounts on the Move, Fern Siegel - Tuesday, December 26, 2023
HedoniaUSA hopes to elevate its market position and brand visibility. ...
- When Life Gets Bad, Crunch Makes You 'Feel Good'
MAD, Fern Siegel - Tuesday, December 26, 2023
The 'Feel Good, Not Bad' campaign underscores the positive aspects of taki ...
- Republican PAC Ad Compares Trump To Dictators
MAD, Fern Siegel - Tuesday, December 26, 2023
All candidates run ads against opponents. This one calls out the form ...
- Dermapenworld Targets Skintelletuals In New 'Routine'
MAD, Fern Siegel - Friday, December 22, 2023
The campaign showcases DermapenWorld's signature Synergy of Solutions program, which combines in-clin ...
- Zacapa Rum Pours First Global Campaign 'Lips to Soul'
MAD, Fern Siegel - Friday, December 22, 2023
The rum is overseen by Lorena Vasquez, one of the few fema ...
- BMB Wins Creative Account For Kerry Dairy Consumer Foods
Accounts on the Move, Fern Siegel - Thursday, December 21, 2023
The agency has been tasked with growing the brands. ...
- Frito-Lay Finds 'Joy' In Celebrating Creators
MAD, Fern Siegel - Thursday, December 21, 2023
The campaign is part of the brand's five-year goal of amplifying creati ...
- Yin Heads Brand Design For Accenture Song
People on the Move, Fern Siegel - Thursday, December 21, 2023
Camille Yin has collaborated on global visual projects for brands including Appl ...
- NYC's Downtown Alliance Highlights Key Area For Tourism, Business
MAD, Fern Siegel - Wednesday, December 20, 2023
The "Only Downtown" campaign by Wunderman Thompson contrasts images from key landmar ...
