- St. Maarten Tourism Rebrands, Salutes Its Dual Culture
MAD, Fern Siegel - Friday, April 12, 2024
The branding includes a new logo and a new tagline: "Twice t ...
- Homa Takes 'Joy Ride' After Perfect Shot
Out to Launch, Fern Siegel - Friday, April 12, 2024
Homa experiences the delight of a perfect tee shot in his n ...
- Farrell Named SVP, Marketing For Agital
People on the Move, Fern Siegel - Friday, April 12, 2024
She is responsible for driving brand awareness and lead generation initiatives f ...
- Goodwill Shows How Donations Play It Forward
MAD, Fern Siegel - Thursday, April 11, 2024
Research found that if people understood the true impact their Goodwill donatio ...
- Breyers Launches First Spots In 4 Years, Celebrates Simple Times
MAD, Fern Siegel - Thursday, April 11, 2024
VML, the 150-year-old ice cream brand's agency of record, created the t ...
- Jacobs Named ECD For VaynerMedia
People on the Move, Fern Siegel - Thursday, April 11, 2024
Previously, he was at Anomaly as executive creative director-managing partner for t ...
- Elvie Goes Big: Tackles Postpartum Challenges
MAD, Fern Siegel - Wednesday, April 10, 2024
The digital OOH creative features a quick cascade of words related ...
- 'Odds' Are: Aura Takes Over Branding Rights At Fenway Pavillion
MAD, Fern Siegel - Wednesday, April 10, 2024
Aura's spot reminds viewers that online crime happens to one in fo ...
- Pearlfisher Names Brown Global CEO, New Post Expands Business
MAD, Fern Siegel - Wednesday, April 10, 2024
The branding agency has hubs in New York and London. ...
- PH-D Taps Curiosity As Creative, Social AOR
Accounts on the Move, Fern Siegel - Tuesday, April 9, 2024
A new brand campaign is slated for summer - the first ...
- Berlin Agency Creates 'Fashion Against Fascism' To Fight Spread Of Nazi Codes
MAD, Fern Siegel - Tuesday, April 9, 2024
A special database and web crawler allow brands to check if su ...
- Coca-Cola-Marvel 'Heroes' Promote Package Design, AR Site Experience
MAD, Fern Siegel - Tuesday, April 9, 2024
The campaign taps into the power of the Marvel Universe in fu ...
- Hennessy Positions Cognac For A New Generation
MAD, Fern Siegel - Monday, April 8, 2024
Wieden+Kennedy Amsterdam's new campaign showcases the brand's unlimited cocktail possibilities. ...
- BBN Bolsters Asian Presence, Adds 2 Agencies To Roster
MAD, Fern Siegel - Monday, April 8, 2024
Brew Interactive, a digital marketing agency in Singapore, and Custom Media, ...
- Anomaly LA Ups Wirth To ECD, Corrall Heads Design
People on the Move, Fern Siegel - Monday, April 8, 2024
Both executives begin their new roles immediately. ...
- Colgate Targets Gen Z, Celebrates Every 'Smile' As Powerful
MAD, Fern Siegel - Friday, April 5, 2024
The company wants to send a positive message: Every smile is beautifu ...
- ALHI Acquires 62Above To Synergize Skill Sets
MAD, Fern Siegel - Friday, April 5, 2024
The deal is part of ALHI's strategy to expand marketing services ...
- Inizio Evoke Appoints DiSalvo Chief Strategy Officer
People on the Move, Fern Siegel - Friday, April 5, 2024
DiSalvo joins Inizio Evoke from McCann Health. ...
- [Yellow Tail] Selects Isobel As Creative Agency For The UK
Accounts on the Move, Fern Siegel - Thursday, April 4, 2024
The brand was announced as the World's Most Powerful Wine Brand f ...
- 'Wondery Means Business' Promotes Its Content, Brand Identity
MAD, Fern Siegel - Thursday, April 4, 2024
The new campaign signals strategic shifts the company is making to rea ...
- JSX Offers Stress-Free Way To 'Fly'
MAD, Fern Siegel - Thursday, April 4, 2024
The public charter airline avoids crowded terminals, baggage claims, fast-passes, long wai ...
- InfoTrust Taps Ruju As VP, Advertising Platforms
People on the Move, Fern Siegel - Thursday, April 4, 2024
Ruju's charge is growing new business via strategic partnerships and product strat ...
- VaynerMedia Los Angeles Named Yaamava' Resort & Casino Integrated AOR
Accounts on the Move, Fern Siegel - Wednesday, April 3, 2024
The agency is tasked with developing creative for specific audiences and amplifyi ...
- Cocktail Hour: Rittenhouse Rye 'Creatively' Targets Bartenders
MAD, Fern Siegel - Wednesday, April 3, 2024
On-premises posters and menu cards celebrate the Philadelphia heritage of the Prohibition-e ...
- Brief Encounter: Duluth Trading Co. Swaps Old Underwear For A Free Buck Naked Pair
MAD, Fern Siegel - Wednesday, April 3, 2024
The first 300 people to come to nationwide stores on April ...
- '25%' Campaign Confronts Connection Between Soccer Losses And Domestic Violence
MAD, Fern Siegel - Tuesday, April 2, 2024
When a team loses a soccer match, violence against women increases ...
- Visit Dallas Positions City As Destination For Tourism, Global Business
MAD, Fern Siegel - Tuesday, April 2, 2024
This is the first work by Greenhaus, which was named AOR f ...
- Carvertise Drives Ad Messages To MLB Stadiums
MAD, Fern Siegel - Monday, April 1, 2024
Swarms reach thousands of fans by circling baseball stadiums throughout the count ...
- Sports Announcer Ian Eagle Calls The Action For Sheba's Gravy Race
MAD, Fern Siegel - Monday, April 1, 2024
Eight famous internet felines compete against one another by licking a li ...
- Oreo Aligns With March Madness To Offer A Sweet Score
MAD, Fern Siegel - Monday, April 1, 2024
The brand will convert more than 22 different referee signals into real-ti ...