- California Olive Ranch Selects Argonaut As Creative AOR
Accounts on the Move, Fern Siegel - Wednesday, January 24, 2024
The brand is the largest grower of olives for extra virgin oli ...
- Noosa Yogurt Inverts Campaign Imagery To Push Aussie Roots
MAD, Fern Siegel - Wednesday, January 24, 2024
While many yogurt brands focus on lower calories, Noosa concentrates on full- ...
- Post-Merger, VML Debuts Global Creative Team
MAD, Fern Siegel - Wednesday, January 24, 2024
Led by Debbi Vandeven, now global CCO of VML, the team compris ...
- Bay FC Soccer Kicks Off Inaugural Campaign
Out to Launch, Fern Siegel - Wednesday, January 24, 2024
Bay FC begins its debut season in March 2024 at PayPal Pa ...
- Leo Burnett Named QDOBA's Creative AOR
MAD, Fern Siegel - Tuesday, January 23, 2024
The announcement is part of the brand's plans for substantial growth ov ...
- Stella Artois Encourages Beer Lovers To 'Steal'
MAD, Fern Siegel - Tuesday, January 23, 2024
The brand understands its glasses are taken from bars on occasion ...
- Popeyes To Debut First Super Bowl Ad
Out to Launch, Fern Siegel - Tuesday, January 23, 2024
The 15-second teaser ad is a riff on "2001: A Space Odyssey ...
- Santo Spirits Banks Tequila Appeal On 'Reputation Earned'
MAD, Fern Siegel - Monday, January 22, 2024
Santo Tequila is the product of former rocker and spirits entrepreneur Sam ...
- Country Singer Jessie G Partners With Ammunition Whiskey
Out to Launch, Fern Siegel - Monday, January 22, 2024
The spot, which doubles as both ad campaign and music launch, ru ...
- Billion Dollar Boys Beefs Up U.S. Operations
People on the Move, Fern Siegel - Monday, January 22, 2024
Influencer-marketing agency Billion Dollar Boy, which gained 30 clients in 2023, includi ...
- Quiet Storm Names Meer Head Of Planning, Focuses On Client Strategy
MAD, Fern Siegel - Friday, January 19, 2024
Meer will head the agency's strategic arm, working on accounts such ...
- USAA, Series 'Masters Of The Air' Team To Honor Military
MAD, Fern Siegel - Friday, January 19, 2024
The organization handles insurance, banking, investment and retirement options for the militar ...
- M&C Saatchi Creates Unit To Focus On 'Fancom' Passions
MAD, Fern Siegel - Friday, January 19, 2024
Fancom, a new term, represents how modern audiences behave around their passion ...
- Boasberg Directs Strategy, Marketing For Planet Propaganda
MAD, Fern Siegel - Thursday, January 18, 2024
Boasberg said his position allows him to take a "deeper focus ...
- Ibotta Surprises Customers, Offers 'Money Sampling'
MAD, Fern Siegel - Thursday, January 18, 2024
The new spot rebrands Ibotta's cash-back feature as "free money." Created ...
- Kris Jenner Teases 'Twist' In Oreo Super Bowl Ad
Out to Launch, Fern Siegel - Thursday, January 18, 2024
A 15-second teaser spot hints at what's to come with Jenner a ...
- Planters Positions Nuts As A Must-Have Snack In 4 New Spots
MAD, Fern Siegel - Wednesday, January 17, 2024
In the new campaign, the tagline "Ahhh, nuts" is an invitation ...
- MMGY Global Adds Presidents For EMEA, Americas
People on the Move, Fern Siegel - Wednesday, January 17, 2024
The integrated marketing agency has expanded its global team. ...
- Stephen Fry Narrates Podcast, Part Of Missing People Campaign
MAD, Fern Siegel - Tuesday, January 16, 2024
A novel awareness campaign underscores the pain of those whose loved on ...
- Clipper Tea Touts Sustainability, Natural Ingredients
MAD, Fern Siegel - Tuesday, January 16, 2024
The work underscores that Clipper's fair trade and organic tea supports biodivers ...
- Ammunition Adds Russell, Goel To C-Suite
MAD, Fern Siegel - Monday, January 15, 2024
The hires follow a 70% increase in business, according to the Atlan ...
- Tropical Smoothie Cafe Taps SNL's Chloe Fineman To Promote Tropic Bowls
MAD, Fern Siegel - Monday, January 15, 2024
The new menu items are Tropic Bowls, topped with fruit, granola a ...
- San Diego Mojo Taps InnoVision Marketing Group As AOR
Accounts on the Move, Fern Siegel - Friday, January 12, 2024
The bilingual marketing agency will introduce the new women's volleyball team ...
- Reese's Sweetens Big Game, Returns To Super Bowl
MAD, Fern Siegel - Friday, January 12, 2024
This is Reese's second appearance at the Big Game. Erich & Kallm ...
- Interbrand New York Promotes Hardardottir To President
MAD, Fern Siegel - Friday, January 12, 2024
Hardardottir will lead the North America business and responsible for an integrat ...
- Kansas City Chiefs Fans Are 'Falling For Football' Postseason
MAD, Fern Siegel - Monday, January 15, 2024
The new spot pays tribute to the intensity of the Chief's millenni ...
- Digitas' SWAT Unit Focuses On Social To Build Brand Culture
MAD, Fern Siegel - Thursday, January 11, 2024
The SWAT team is helping to strengthen a brand's connection with consumer ...
- Paramount+ To Drop New Ads For NFL's Wild Card, Super Bowl
MAD, Fern Siegel - Thursday, January 11, 2024
The creative work is by the Droga5 agency, which continues the streamer ...
- Seed Health Launches Giant Times Square Billboard
Out to Launch, Fern Siegel - Thursday, January 11, 2024
The Manhattan activation is a continuation of Seed's anti-marketing approach. ...
- Batt Named Marketing-New Business Director, The Beyond Collective
People on the Move, Fern Siegel - Thursday, January 11, 2024
She will work with the agency's clients and prospects Above+Beyond and Yond ...
