• by Fern Siegel , December 20, 2024

Digital frame and calendar company Skylight wants to take the stress out of the holidays for parents. 

The brand suggests ratcheting down their to-do list in favor of focusing on more relaxing family time. Less activity planning translates into reduced anxiety for overworked parents.

A company study found 68% of parents admit that managing their household is a second job.

The Skylight team handled all creative in-house.

The campaign is live across organic and paid social, email and influencers on Instagram and TikTok, with 42 partners.

Social spots include @theedadchronicle, @annalee15 and @thatcomfymom.

A separate campaign component: The Skylight team appeared in Los Angeles and treated families to free groceries here and here.