- Whataburger Orders Empower As Media AOR
MAD, Fern Siegel - Monday, January 13, 2025
The Chicago agency will lead Whataburger's media strategy, planning and buying acro ...
- Idris Elba Plugs ServiceNow's Value To Business
MAD, Fern Siegel - Monday, January 13, 2025
BBDO New York's campaign shows how AI helps every company department. ...
- AC&M Opens Outpost In Monterrey, Mexico
MAD, Fern Siegel - Friday, January 10, 2025
This is the agency's second international location, after adding a digital te ...
- Monogram Caps First Year With VAI Resort Win
MAD, Fern Siegel - Friday, January 10, 2025
The Las Vegas agency is laser focused on luxury hospitality. ...
- Publicis Groupe Taps McNally As Global CEO of Publicis Health
MAD, Fern Siegel - Friday, January 10, 2025
McNally is responsible for utilizing the agency's assets to deliver health-marketing experti ...
- Prudential Gives Generation Beta A Head Start On Retirement
MAD, Fern Siegel - Friday, January 10, 2025
McCann New York and Prudential developed The Beta Baby Bonus. ...
- Game On: Tylenol Supports Sports Mascots
MAD, Fern Siegel - Thursday, January 9, 2025
Created by Doner, the spot airs during playoffs and pre-game Super B ...
- Harbour Group Selects 2 Ad Execs For New Roles
MAD, Fern Siegel - Thursday, January 9, 2025
Charlie Canetty-Clarke is its group new business director. She joins from Digi ...
- MSC Cruises Sails Into Super Bowl
MAD, Fern Siegel - Thursday, January 9, 2025
Highdive produced the creative, which kick-starts a national marketing campaign. ...
- Haagen-Dazs Drives First Super Bowl Ad
Out to Launch, Fern Siegel - Thursday, January 9, 2025
The 64-year-old brand is teasing audiences with its big game debut. ...
- Food Brand This Touts The Taste Of Meatless Sausages
MAD, Fern Siegel - Wednesday, January 8, 2025
The ads, by St. Luke's, target people who love eating meat, b ...
- Experian Tackles Finance With NFL Players
MAD, Fern Siegel - Wednesday, January 8, 2025
Athletes First creates user-friendly campaign with Fred Warner and Jason Love. ...
- Sandeman Named Publicis Health, Chief Growth Officer UK
People on the Move, Fern Siegel - Wednesday, January 8, 2025
She will drive growth strategy across Digitas Health, Langland and Saatchi &am ...
- Dove Positioned As The Beauty Companion Before Sleep
MAD, Fern Siegel - Tuesday, January 7, 2025
During 2025, the "Unready for Anything" campaign will feature various moments ...
- Zocdoc Gives Patient 'Options' To Secure Doctors, Appointments
MAD, Fern Siegel - Tuesday, January 7, 2025
72andSunny, the brand's AOR, created four spots to showcase the app's ea ...
- Meyocks Appoints 3 To Leadership Roles
People on the Move, Fern Siegel - Tuesday, January 7, 2025
Beth Ann Boyd, an 11-year agency vet, becomes vice president of digit ...
- Breeze Airways, WeAre8 Team To Spread Kindness
MAD, Fern Siegel - Monday, January 6, 2025
Every ad viewed shares money with people and a charity. ...
- All Business Is Personal: 'Sopranos' Schirripa Takes Dog Food To Heart
MAD, Fern Siegel - Monday, January 6, 2025
Terri & Sandy, Freshpet's AOR, capitalize on gangster imagery. ...
- Supernatural AI Names Winter Chief Creative Officer
People on the Move, Fern Siegel - Monday, January 6, 2025
Winter is known as the creator of Bud Light's "Real Men ...
- Turbo Tax Promotes Faster Taxes, Less Stress
MAD, Fern Siegel - Friday, January 3, 2025
The new campaign hopes to transform a stressful experience into an easi ...
- Huel Lights Customer 'Fire'
MAD, Fern Siegel - Friday, January 3, 2025
Spots run in the U.S. and U.K. across connected TV, BVOD, streami ...
- Audible Takes Listeners On A 'Zen Commute'
Out to Launch, Fern Siegel - Friday, January 3, 2025
It's the latest element in the "There's more to imagine when y ...
- What's The Buzz? LaGuardia's Terminal Bee Lessens Airport Stress
MAD, Fern Siegel - Thursday, January 2, 2025
The work is part of the AOR relationship between LaGuardia Gateway Partne ...
- Nature Made Kicks Off Campaign On New Year's Eve
MAD, Fern Siegel - Tuesday, December 31, 2024
The vitamin brand has a new ad focus: the joy of heal ...
- Report: OOH, Outdoor Score Largest Ad Budgets In 2024
MAD, Fern Siegel - Tuesday, December 31, 2024
The top categories for media buying were events sponsorships, social media a ...
- NHL's Anaheim Ducks Kick The 'Teeth' Out Of Rivals
MAD, Fern Siegel - Monday, December 30, 2024
The campaign plays into stereotypes of Orange County, California -- then giv ...
- Upbeat Forecast For Ad Market In 2025, TV Retains Strong Sports Media Budgets
MAD, Fern Siegel - Monday, December 30, 2024
GroupM predicts the U.S. will grow total ad revenue 9% to $400 ...
- Special London Names Sweetman GM-Client Services Director
MAD, Fern Siegel - Friday, December 27, 2024
Moving from the agency's Australian office, he manages U.K. business ops. ...
- Cultural Riches: 'Baroque Route' Highlights The Splendors Of Lisbon
MAD, Fern Siegel - Friday, December 27, 2024
Creative agency VLM produced the "Baroque Route" spot, showcasing the city ...
- Mathews Joins Outright As Managing Director
MAD, Fern Siegel - Thursday, December 26, 2024
Tracy Mathews brings nearly 20 years of experience in brand identity, advertisi ...