- Bucket List: Ally Bank 'Saves' Super Bowl Ad For Key Demos
MAD, Fern Siegel - Wednesday, February 7, 2024
Ally's streaming spot reminds people of all the items they can sa ...
- St Luke's Names Proudlock As Strategy Director
People on the Move, Fern Siegel - Wednesday, February 7, 2024
The agency said Proudlock had an "incredible record of helping brands rai ...
- Messi Takes 'Superior' Shot For Michelob Ultra In Super Bowl Spot
MAD, Fern Siegel - Tuesday, February 6, 2024
Lionel Messi, who exhibits his soccer excellence is an impromptu moment, sta ...
- Cold Foam Creamer Makes Coffee 'Delicious'
MAD, Fern Siegel - Tuesday, February 6, 2024
International Delight is promoting its new creamer with an ad campaign th ...
- Angel Soft Packages New Look, Based On Animated Spot
Out to Launch, Fern Siegel - Tuesday, February 6, 2024
The Angel character replaced the brand's photo-realistic baby, which had appeared ...
- S-RM Pushes Simplicity In Cybersecurity Brand Campaign
MAD, Fern Siegel - Monday, February 5, 2024
The ads seek to position S-RM as the smarter alternative to bigg ...
- Dove Confronts 'Hard Knocks' For Girl Athletes
MAD, Fern Siegel - Monday, February 5, 2024
Body image adversely affects young girls. Dove is encouraging them to reta ...
- 'Doctor' Recommends Drumsticks In Super Bowl Spot
MAD, Fern Siegel - Monday, February 5, 2024
Dr. Umstick (get it?) has a singular prescription for a sick airli ...
- Robert Downey's Happy Company Devises Post-Super Bowl Response
Out to Launch, Fern Siegel - Monday, February 5, 2024
Let Iron Man make your excuses for missing work the day aft ...
- PETA Enlists Edie Falco In Spot Running Super Bowl Sunday
MAD, Fern Siegel - Friday, February 2, 2024
In the new spot, Falco is making pizza when her cheese ...
- Ocean Spray Launches New Visual Identity, Supports 'Wildy Uncommon' Vision
MAD, Fern Siegel - Friday, February 2, 2024
The juice's new look targets millennials to older Gen-Z audiences. ...
- Pluto TV Celebrates Couch Potatoes in Super Bowl Ad Debut
MAD, Fern Siegel - Friday, February 2, 2024
The spot takes viewers to a farm that raises an unusual c ...
- Carney Joins Orci As VP Strategic Planning Director
People on the Move, Fern Siegel - Friday, February 2, 2024
Carney will spearhead accounts including Honda, Acura, ExtraMile, Chevron, Texaco and Paramou ...
- Suicide Squad Employs Snarky Spot To Promote Action-Shooter Game
MAD, Fern Siegel - Thursday, February 1, 2024
The live-action ad features Will Arnett and Ron Funches fighting the Justi ...
- Oreo Gives History A 'Twist' In Its Return To The Super Bowl
MAD, Fern Siegel - Thursday, February 1, 2024
Its new 30-second spot, "Twist On It," injects the cookie into hist ...
- Stewart, Barrymore Headline Super Bowl Spot For Paramount+
Out to Launch, Fern Siegel - Thursday, February 1, 2024
The extended 90-second Big Game ad employs humor and Stewart's trademark blu ...
- Potts Named As Growth Director, Gigasavvy
People on the Move, Fern Siegel - Thursday, February 1, 2024
Potts will focus on developing new revenue streams and supporting new-business effo ...
- Under Armor Taps Shadow As AOR For Celebrity, Media Relations
Accounts on the Move, Fern Siegel - Wednesday, January 31, 2024
Shadow intends to utilize fashion, sports and lifestyle publications for its n ...
- Progressive Auto Insurance Spots Target Younger Millennials With Quirky Pigeons
MAD, Fern Siegel - Wednesday, January 31, 2024
The pitch, via the bird version of an odd couple, is th ...
- Iris Worldwide Names Bassermann As Managing Director, Germany
People on the Move, Fern Siegel - Wednesday, January 31, 2024
In her new role, Bassermann will work to strengthen Iris as T ...
- CTI Digital To Lead Digital Marketing For Zip World
Accounts on the Move, Fern Siegel - Tuesday, January 30, 2024
Zip World is matching the growing demand for adventure tourism in t ...
- Kentucky Invites Visitors To Take A Nostalgic 'Joy Ride'
MAD, Fern Siegel - Tuesday, January 30, 2024
The parody ad campaign runs on eBay, designed to capture the attenti ...
- Saylor Adds Sabath As Executive Creative Director
People on the Move, Fern Siegel - Tuesday, January 30, 2024
Sabath will bolster the agency's creative identity expand Saylor's capabilities in entertainme ...
- Allen & Gerritsen Wins The Giant Company's AOR Bid
Accounts on the Move, Fern Siegel - Monday, January 29, 2024
The omnichannel grocery retailer serves millions of shoppers in Pennsylvania, Maryland, Virgin ...
- Frost Bank Offers The 'Unexpected' Touch
MAD, Fern Siegel - Monday, January 29, 2024
The creative relates true stories of real people and the Frost banke ...
- Paramount+ Lodge Reactivates Immersive Fan Experiences
MAD, Fern Siegel - Monday, January 29, 2024
The cabin-like atmosphere, with various themed activations, was designed for consumers ...
- Denver Public Library Brings Skiing To Lower-Income Families
Out to Launch, Fern Siegel - Monday, January 29, 2024
Denver Public Library card holders can win a ski trip to t ...
- Sussman Names Shaffner Agency President
People on the Move, Fern Siegel - Monday, January 29, 2024
Previously, Cathy Shaffner was Chief Investment Officer for Empower Media. ...
- TBWA\Chiat\Day NY's Goldberg, Blanch Drive Nissan United's Brand Work
MAD, Fern Siegel - Friday, January 26, 2024
"We look to make Nissan an even more culturally relevant brand," sa ...
- Digitas Named Media AOR For Supergoop
MAD, Fern Siegel - Friday, January 26, 2024
Digitas will handle various media activations to augment the brand's growth. ...
