- Free AF Promotes The Drink When 'Not Drinking'
Out to Launch, Fern Siegel - Friday, October 11, 2024
As younger demos drink less alcohol, the campaign focuses on six personaliti ...
- General Idea Names Graham CEO, Poekert CMO
People on the Move, Fern Siegel - Friday, October 11, 2024
General Idea's client work has included The Book of HOV, Coach, Ferra ...
- Kluin Takes Reins As Iris' Global Chief Creative Officer
MAD, Fern Siegel - Thursday, October 10, 2024
Kluin will relocate to London, while maintaining a strong focus on t ...
- Kraft Heinz's Mio Gives Gen Z New Side Hustle: Bottle Boards
MAD, Fern Siegel - Thursday, October 10, 2024
Rethink is turning reusable water bottles into ad space and paying custome ...
- AKQA Ups Baffa To Managing Partner
People on the Move, Fern Siegel - Thursday, October 10, 2024
Under her leadership, AKQA Casa has worked on projects across London, t ...
- Tom, Dick & Harry Creative Win AOR Duties For Chicago Sports Network
Accounts on the Move, Fern Siegel - Wednesday, October 9, 2024
TDH puts Chicago and its fans center stage in its new CH ...
- Alonzo Tapped As CSO For Le Truc
MAD, Fern Siegel - Wednesday, October 9, 2024
The Publicis Group creative arm named Katy Alonzo for her seasoned strategy-bra ...
- Croud Appoints Stallings First Chief Data Officer
MAD, Fern Siegel - Wednesday, October 9, 2024
His post is part of larger agency moves, including strategic acquisitions ...
- Diablo IV: Vessel Of Hatred Debuts Global 'Blood' Campaign
MAD, Fern Siegel - Wednesday, October 9, 2024
The cinematic two-minute spot was directed by John Watts, who worked ...
- Academy Sports + Outdoors Names McGarrah Jessee AOR
Accounts on the Move, Fern Siegel - Tuesday, October 8, 2024
Academy plans to open 160 to 180 new stores in the ne ...
- Luquire Selects Levine As First CMO
MAD, Fern Siegel - Tuesday, October 8, 2024
The move follows a restructuring of the company and new revenue gro ...
- Nespresso Makes Recycling Aluminum Pods An Eco-Priority
MAD, Fern Siegel - Tuesday, October 8, 2024
The coffee brand is investing millions in recycling sorting technology in U. ...
- Tombras Acquires Burns Group To Strengthen CPG Roster
MAD, Fern Siegel - Tuesday, October 8, 2024
The deal ups Tombras' reach with top CPG clients, such as Ric ...
- Comedians Confront 'Chazmo' Over Stolen Totino's Pizza Rolls
MAD, Fern Siegel - Monday, October 7, 2024
In new Dentsu spots, Tim Robinson and Sam Richardson want their snac ...
- VSiN Names Interstate 15 Strategic Partner, Extends Sports Alliances
MAD, Fern Siegel - Monday, October 7, 2024
The agency will redefine VSiN's brand positioning and partnership development to dri ...
- Frontify Creative Confronts Ad Snafus At Launch
Out to Launch, Fern Siegel - Monday, October 7, 2024
A campaign asks: What does it mean to be on-brand in ...
- Tree Hut Selects Bakery As AOR
MAD, Fern Siegel - Friday, October 4, 2024
The body scrub brand is popular among Gen Z customers and influenc ...
- Hello's New Spots Make 'Everyday' An Experience
MAD, Fern Siegel - Friday, October 4, 2024
Three ads feature kids and adults using hello's products and enjoying whimsic ...
- Ingredient Taps Horgen As Senior Director Content Strategy
People on the Move, Fern Siegel - Friday, October 4, 2024
Horgen joins from the 'Star Tribune,' where he began as a repor ...
- Wyndham Taps Havas As North American Consumer Marketing AOR
Accounts on the Move, Fern Siegel - Thursday, October 3, 2024
Havas will oversee media, creative, social and digital across all Wyndham bra ...
- Turbo Tax Taps Devine To 'Beat' Competitors, Draw Zillennials
MAD, Fern Siegel - Thursday, October 3, 2024
Developed by its creative agency of record R/GA, the work is target ...
- Schnebel Heads Planning For Crossmedia
MAD, Fern Siegel - Thursday, October 3, 2024
Prior to his hire, Schnebel was SVP, managing director at UM Worldw ...
- Caspian Studios Positions Podcasts As B2B Marketing Opportunities
MAD, Fern Siegel - Wednesday, October 2, 2024
Branded podcasts connect with specific audiences, stepping outside the predictable ad playb ...
- Sarah Michelle Gellar Removes Retinol Fear In 'Rated R'
MAD, Fern Siegel - Wednesday, October 2, 2024
The multiplatform launch showcases the dermatologist-endorsed Philosophy beauty brand. ...
- One Show Kicks Off Campaign, Calls For Entries
Out to Launch, Fern Siegel - Wednesday, October 2, 2024
The show celebrates global creativity. The campaign lives on social platforms. ...
- Johnson To Head Growth For Apollo Partners
MAD, Fern Siegel - Tuesday, October 1, 2024
Joining from Duncan Channon/San Francisco, she will work to enhance the agency ...
- Pluto TV Cooks Up More 'Potatoes'
MAD, Fern Siegel - Tuesday, October 1, 2024
Gary Sinise ("CSI: NY") stars in the latest campaign iteration. ...
- 'Shoot' Takes Aim At Men In Crisis
MAD, Fern Siegel - Tuesday, October 1, 2024
"Shoot the Shit," the latest ad in the Man Therapy platform, us ...
- Spark Named AOR For Greater Fort Lauderdale
Accounts on the Move, Fern Siegel - Monday, September 30, 2024
The agency will develop campaigns aimed at domestic and global markets. ...
- Served Neat: Kentucky Bourbon Trail Reintroduced As Tourist Destination
MAD, Fern Siegel - Monday, September 30, 2024
Some 42 distilleries are available to tour. The creative revamped the websi ...