- Children's Hospital Foundation Taps Moore As AOR
Accounts on the Move, Fern Siegel - Wednesday, May 8, 2024
Moore will create and execute a comprehensive marketing plan ...
- Sweety Adopts New Brand Identity To Honor Asian Heritage
MAD, Fern Siegel - Wednesday, May 8, 2024
The three-bite treats include Asian flavors, such as green tea, ube purp ...
- Billups Acquires Leading New Zealand OOH Agency Billie Media
MAD, Fern Siegel - Wednesday, May 8, 2024
Billups has been on a buying spree. Since 2023, it acquired Outsigh ...
- Vault49 Selects Akehurst As Managing Director, London
People on the Move, Fern Siegel - Wednesday, May 8, 2024
She will work in close collaboration with the agency's offices in N ...
- Budweiser In Brazil Launches Novel Music Platform: UninterruptAds
MAD, Fern Siegel - Tuesday, May 7, 2024
Budweiser created UninterruptAds, an initiative that converts songs that mention the brand ...
- Quad Debuts Creative Agency Betty
MAD, Fern Siegel - Tuesday, May 7, 2024
The name honors the late Betty Quadracci, Quad's co-founder. All staff mov ...
- Sutton Takes Reins As President For Terri & Sandy
MAD, Fern Siegel - Tuesday, May 7, 2024
Sutton, with tenures at Curiosity and Suburu, replaces co-founder Terri Meyer, w ...
- GSD&M Appoints McAdorey Head Of Production
People on the Move, Fern Siegel - Tuesday, May 7, 2024
His work for the Austin agency includes Pizza Hut and Fruit ...
- Visit Florida Names BarkleyOKRP AOR
Accounts on the Move, Fern Siegel - Monday, May 6, 2024
The agency will build a new brand platform and handle advertising a ...
- GoPuff Brings 'Magic' To Deliveries In Big Brand Push
MAD, Fern Siegel - Monday, May 6, 2024
Gopuff believes there's an opportunity to make life's simplest moments and everyd ...
- Ketel One Botanical Lives Eternal Summer Through 'Cocktail' Experience
MAD, Fern Siegel - Monday, May 6, 2024
"The new campaign is inspired by the feeling of frivolity that com ...
- Mod Op Enhances Marketing Capabilities, Acquires LAM Design
MAD, Fern Siegel - Monday, May 6, 2024
LAM Design, a brand strategy and integrated-marketing agency, counts Duracell, Reckitt, Sano ...
- CJ CheilJedang Taps Art Of The Possible As Strategic-Creative AOR
Accounts on the Move, Fern Siegel - Friday, May 3, 2024
The agency will focus on social, digital and influencer activity. ...
- Taco Bell, Red Bull Turn To VTubers To Drive Brand Marketing
MAD, Fern Siegel - Friday, May 3, 2024
Cover Corp. has created a community for VTubers, while aligning with t ...
- BarkleyOKRP Acquires Adlucent To Scale Integrated Media Capabilities
MAD, Fern Siegel - Friday, May 3, 2024
Barkley and OKRP merged in March. This is the independent agency's fir ...
- Bronx Zoo Celebrates 125 'Unforgettable' Years
MAD, Fern Siegel - Friday, May 3, 2024
The year-long campaign positions the zoo as a remarkable destination that ad ...
- Republica Havas Adds COO, Chief Brands Officer
MAD, Fern Siegel - Thursday, May 2, 2024
The Miami-based agency promoted two staffers to oversee continued growth in k ...
- Grand Marnier Sees 'Rouge,' Celebrates Creative Collaborations
MAD, Fern Siegel - Thursday, May 2, 2024
Ahead of Cinco de Mayo the brand produced another encounter - wi ...
- Williams, Lynch Named Co-CEOs, Beardwood&Co
People on the Move, Fern Siegel - Thursday, May 2, 2024
The transition underscores the agency's commitment to staying independent. ...
- Brunner Partners With HIRI To Up Strategy, Marketing To Home-Improvement Industry
MAD, Fern Siegel - Wednesday, May 1, 2024
The agency will deliver building product marketing insights to benefit HIRI memb ...
- Dunkin' Taps Fairy Tales To Highlight Joys Of Cold Coffee
MAD, Fern Siegel - Wednesday, May 1, 2024
The new national campaign targets Gen Z and millennials, demos that cra ...
- Atomic Debuts New Creative Agency: Atomic Matter
MAD, Fern Siegel - Wednesday, May 1, 2024
The new agency will help health brands craft campaigns. ...
- Ball Park Campaign Enters Condiment Debate
Out to Launch, Fern Siegel - Wednesday, May 1, 2024
The company wrote an open letter to the 'Chicago Sun-Times' noting t ...
- Play 'Ball': Pepsi Promotes Soccer In Global Push
MAD, Fern Siegel - Tuesday, April 30, 2024
Shot at Wembley's, COPA90's creative work features soccer stars mixing it ...
- Martin, Short Debut A Creative First: An Ad Campaign For Wells Fargo
MAD, Fern Siegel - Tuesday, April 30, 2024
The "Be a 2%er" campaign features the pair in a series ...
- Rozelle Heads Strategy For Hero Digital
People on the Move, Fern Siegel - Tuesday, April 30, 2024
Rozelle has 20 years experience in business transformation strategy, leading client grow ...
- Ogilvy Selects Kocheilas As First Global Chief Transformation Officer
MAD, Fern Siegel - Monday, April 29, 2024
Kocheilas will develop strategies and systems to help clients adapt to changi ...
- Corona Premiere Invites Millennials To Trade Up To Light Beer
MAD, Fern Siegel - Monday, April 29, 2024
The ad touts "Carpe Low Carb," set to the song "Light ...
- MullenLowe West Names Wong President, Focuses On Digital, AI Solutions For Clients
MAD, Fern Siegel - Monday, April 29, 2024
Her hire is one of the big moves made by new MullenLo ...
- Applegate Picks BarkeleyOKRP As AOR
Accounts on the Move, Fern Siegel - Friday, April 26, 2024
Both companies are committed to sustainability initiatives. ...