- Ogilvy Consulting Ups Machtiger To President, North America
MAD, Fern Siegel - Wednesday, April 5, 2023
Her experience spans a range of sectors including technology, telecom, CPG, financ ...
- Action! Odeon Screens 'Cinematic' Experience
MAD, Fern Siegel - Tuesday, April 4, 2023
The pan-European campaign builds on Odeon's existing branding: "We Make Movies Bett ...
- Massachusetts Tourism Invites Visitors To 'Take A Moment'
MAD, Fern Siegel - Tuesday, April 4, 2023
"Moment" underscores the key experiences the Bay State offers, such as Tanglewo ...
- San Francisco Giants Position Baseball As Anything But 'Boring'
MAD, Fern Siegel - Monday, April 3, 2023
Nice&frank designed a campaign to celebrate baseball exciting moments played in Orac ...
- Firehouse Promotes 3 Executives To Ensure Future Leadership
MAD, Fern Siegel - Monday, April 3, 2023
Principals Erica Baker and Megan Ward have been promoted to partner, whi ...
- David&Goliath Opens Brooklyn Outpost To Drive Culture, Social Impact
MAD, Fern Siegel - Friday, March 31, 2023
The new office's goal is to help brands become greater corporate citize ...
- Paramount+ Teases 'Fatal Attraction' Series
Out to Launch, Fern Siegel - Monday, April 3, 2023
Unbranded billboards feature a memorable line from the original film, scrawled ...
- Mediavine Selects Martin As SVP, Partnerships-Business Strategy
People on the Move, Fern Siegel - Friday, March 31, 2023
Martin will be responsible for managing growing relationships across demand-side and supply-si ...
- System1 Tool Predicts Audio Ad Impact To Drive Market Share
MAD, Fern Siegel - Thursday, March 30, 2023
Findings are calculated as a Star Rating, helping to predict long-term bra ...
- Publicis Sapient Gains Foothold In Latin America With Practia Acquisition
MAD, Fern Siegel - Thursday, March 30, 2023
The acquisition will enhance Publicis Sapient's global offerings, making Latin America t ...
- Grey London Hires Sioufi As Chief Strategy Officer
People on the Move, Fern Siegel - Thursday, March 30, 2023
Tarek will be responsible for leading the agency's investment in strategic a ...
- Meet Minneapolis Makes A 'Fuss' About Tourism
MAD, Fern Siegel - Wednesday, March 29, 2023
Periscope created "See What All the Fuss Is About," highlighting the city ...
- BMB 'Perfected' Paint Ad For F&B
Out to Launch, Fern Siegel - Wednesday, March 29, 2023
A campaign for Farrow & Ball's new Dead Flat paint finish ru ...
- Bermudez Returns To Alma As SVP-Managing Director
People on the Move, Fern Siegel - Wednesday, March 29, 2023
Previously, Ana Bermudez was head of brand management at 72andSunny. ...
- Gassed Wins TikTok Creative Work For Fabletics, Ruggable
Accounts on the Move, Fern Siegel - Tuesday, March 28, 2023
The agency will handle all creative and paid media for the worko ...
- Fusion92 Taps Fasana To Head Client Services
MAD, Fern Siegel - Tuesday, March 28, 2023
Fasana is an omnichannel marketing expert, with deep experience in integrated marketin ...
- Smartsheet Selects SS+K As AOR
Accounts on the Move, Fern Siegel - Monday, March 27, 2023
Smartsheet specializes in collaborative work management. ...
- PETA's 'Red River Farm' Highlights Animal Cruelty, Vegan Fashion
MAD, Fern Siegel - Monday, March 27, 2023
The two-year campaign asks viewers to "shop like their lives depend ...
- Nienhaus Named EVP, Managing Director At Cramer-Krasselt
People on the Move, Fern Siegel - Monday, February 27, 2023
Most recently, Nienhaus led the engagement and development program for the ...
- Five By Five Named CRM Partner For Sushi Daily
Accounts on the Move, Fern Siegel - Friday, March 24, 2023
A multichannel rewards proposition is slated this summer following a loyalty tr ...
- Elvis Debuts First Work For Lyle's Golden Syrup
MAD, Fern Siegel - Friday, March 24, 2023
The remit was to develop a creative platform that scored with ...
- 'Fake (Brit) It' Campaign's Truth: It Wants More U.S. Visitors
MAD, Fern Siegel - Thursday, March 23, 2023
The Visit Britain multimedia push invites tourists to discover the rich diversi ...
- GameStop Finds 'Place' For All Players
Out to Launch, Fern Siegel - Thursday, March 23, 2023
The brand campaign celebrates GameStop's community. ...
- Bald Uses Adidas' Yeezy Shoes To Illustrate Where Hate Speech Leads
MAD, Fern Siegel - Wednesday, March 22, 2023
The retailer stopped selling West's Yeezy shoes - but those that rema ...
- Women's Equality Party Satirizes UK Police Campaign To Fight Misogyny
MAD, Fern Siegel - Wednesday, March 22, 2023
The campaign launched due to critical findings in a new report: Poli ...
- Simply Spiked, Ron Funches Make 'Juicy Calls'
Out to Launch, Fern Siegel - Wednesday, March 22, 2023
Fans in select cities can text a peach emoji, hoping to w ...
- Collins Leads Global Business Development, UK Ops For Worldcom
MAD, Fern Siegel - Tuesday, March 21, 2023
The UK is the largest ad investment market in Europe, making ...
- And Rising Launches Academy To Up Brand Growth
MAD, Fern Siegel - Tuesday, March 21, 2023
The Academy will help brands develop marketing efforts to drive up the ...
- Honest Eggs Tracks Chicken Fitness To Underscore Sustainable Farming
MAD, Fern Siegel - Monday, March 20, 2023
Honest Eggs Co. debuted the product, highlighted in its integrated campaign, ...
- Alt Musicians Strum 'Deer & Beer' Ad For Jagermeister
Out to Launch, Fern Siegel - Monday, March 20, 2023
Juju Mexico finds unique way to pair beer and Jagermeister. ...