- Pac-Man Devours Wonderful Pistachios
Out to Launch, Fern Siegel - Friday, April 21, 2023
The famed videogame character is part of the ongoing "Get Crackin'" campa ...
- Fridays For Future Reminds World That 'Earth Is No Toy'
MAD, Fern Siegel - Thursday, April 20, 2023
The campaign's print work will be displayed via wild postings in t ...
- Digital Lure: Nothing Bundt Cakes Highlights Beauty Of Bundt
MAD, Fern Siegel - Thursday, April 20, 2023
New work by PMG challenges the category and stakes the brand's pla ...
- Salut! Hardys Wines Names Above+Beyond Creative AOR
Accounts on the Move, Fern Siegel - Wednesday, April 19, 2023
Above+Beyond will develop Hardys' new brand positioning on the global stage. ...
- Cafe Media Rebrands As Raptive, Evolves To Enhance Revenue
MAD, Fern Siegel - Wednesday, April 19, 2023
New positioning lets creators compete against large legacy media companies and buz ...
- Kalathara Named Group Creative Director, Innocean USA
MAD, Fern Siegel - Tuesday, April 18, 2023
Previously, he was creative director at Meta. Kalathara said he new sh ...
- Bushmills Distills Credo: 'Follow No One'
Out to Launch, Fern Siegel - Tuesday, April 18, 2023
The stirring spot references the legend of Finn McCool, a giant w ...
- Party City Selects 22Squared As Media AOR
Accounts on the Move, Fern Siegel - Monday, April 17, 2023
Party City is the largest retailer of party goods in North Amer ...
- Heineken Silver Launches U.S. Campaign, Plugs 'Taste'
MAD, Fern Siegel - Monday, April 17, 2023
Heineken USA will spend more than $100 million on marketing this ye ...
- Puck Up: NHL Drops Ads For Stanley Cup Playoffs
MAD, Fern Siegel - Monday, April 17, 2023
To promote the event, the NHL is launching three spots that wi ...
- OpenX Names Worswick, VP EMEA-Head Of Global Sustainability
MAD, Fern Siegel - Friday, April 14, 2023
Joe Worswick's remit is to drive EMEA expansion of media measurement f ...
- Facet Rebrands, Leads Seismic Shift In Financial Planning
MAD, Fern Siegel - Friday, April 14, 2023
The firm has undergone a brand transformation and upgraded its virtual custom ...
- Science Moms Promote Clean Energy
Out to Launch, Fern Siegel - Friday, April 14, 2023
The organization educates parents on dirty energy and empowers them to impleme ...
- Libsyn Renews Ad Deals With Top Podcasters
MAD, Fern Siegel - Thursday, April 13, 2023
The platform taps into both U.S. and international advertisers for maximum reven ...
- 'Whip the Ballz' Raises Awareness Of Testicular Cancer
Out to Launch, Fern Siegel - Thursday, April 13, 2023
Testicular cancer is the leading cancer in men ages 15-44, yet rare ...
- Maloney Heads Cramer-Krasselt's Newly Revamped Strategy Division
People on the Move, Fern Siegel - Thursday, April 13, 2023
Previously, she was head of strategy at VSA Partners' Chicago headquarters. ...
- Denver Museum of Nature & Science Sees 'Bugs' Through Maori Eyes
MAD, Fern Siegel - Wednesday, April 12, 2023
The new campaign is the first from Vladimir Jones, since being nam ...
- Comedian Retta Promotes 'Paper-Based Lifestyle'
MAD, Fern Siegel - Wednesday, April 12, 2023
That's the impetus for "Go Papertarian," a new campaign from The Pap ...
- Virtual Reality Therapies Appoints Cheil UK Lead Strategic-Creative Agency
MAD, Fern Siegel - Tuesday, April 11, 2023
The goal is to make the company's innovative VR techniques available ...
- London Alley Adds Krasselt As Creative Director
People on the Move, Fern Siegel - Tuesday, April 11, 2023
"I just want to be a Swiss-army knife creative for London All ...
- 'Mrs. Maisel' Gets Classy Sendoff: A 'Marvelous' 5th Avenue Showcases Series
MAD, Fern Siegel - Monday, April 10, 2023
From 46th Street to 56th Street, a pink carpet marks the rou ...
- Blake Lively Shakes Up Traditional Cocktails With Betty Buzz Mixers
MAD, Fern Siegel - Monday, April 10, 2023
In the ad, Lively pairs Betty Buzz Tonic Water and Aviation Gi ...
- WIN Offers Internet Service Without A 'Toxic Contract'
MAD, Fern Siegel - Friday, April 7, 2023
Mixing fiction, terror, surrealism and humor, the campaign creates empathy for t ...
- Tecovas Won't 'Go Gently' In First Brand Campaign
MAD, Fern Siegel - Friday, April 7, 2023
The new tagline and platform, courtesy of Austin-based Preacher, is the fir ...
- Omar Apollo Sings For Buchanan's Pineapple
Out to Launch, Fern Siegel - Friday, April 7, 2023
Directed by David Camerana, the spot stars Apollo and plays to h ...
- Brompton Names ScienceMagic Global AOR
Accounts on the Move, Fern Siegel - Thursday, April 6, 2023
The agency will create a new global brand platform and launching Brompton ...
- Bear All: Hofmeister Spotlights 'Classier Beer'
MAD, Fern Siegel - Thursday, April 6, 2023
The independent British company slow brews authentic beers in the heart ...
- Ocean Spray Pushes 'Power Flavor'
Out to Launch, Fern Siegel - Thursday, April 6, 2023
The company's new spot for its juice blends promotes flavor love. ...
- Gigamon Underscores Ease Of Hacking, Importance Of Cybersecurity
MAD, Fern Siegel - Wednesday, April 5, 2023
The target audience is IT and security leaders, cloud architects and securi ...
- Myths Of Drinking And Driving Highlighted In 'Let's Tell Lies'
MAD, Fern Siegel - Wednesday, April 5, 2023
The goal is to raise awareness about the dangers of alcohol consumpti ...