- 50,000feet Adds 2 Executives In Latest Expansion, Focuses On U.S.
MAD, Fern Siegel - Tuesday, November 28, 2023
Doug Gallow will drive client and new business growth across the age ...
- GSD&M Names Newman As President
MAD, Fern Siegel - Tuesday, November 28, 2023
Newman, who spent a few years at the Austin-based company, returns ...
- Modern Woodmen Salutes Today's Pioneers Around 'Campfire'
Out to Launch, Fern Siegel - Tuesday, November 28, 2023
Working moms are the focus of the new campaign, the brand's fir ...
- Midea Gets 'Merry,' Posits Modern-Day Grinch Coping With Christmas
MAD, Fern Siegel - Monday, November 27, 2023
Rather than a feel-good spot, Midea uses humor to illustrate how applianc ...
- Grammy Winner Pastor Caesar Sings New Tune For Red Lobster
MAD, Fern Siegel - Monday, November 27, 2023
The restaurant chain wants Americans to savor the unexpected instead of tradition ...
- Gardner Named MediaSense COO
People on the Move, Fern Siegel - Monday, November 27, 2023
Previously, Gardner was Chief Finance & Operations Officer for Britbox. ...
- Fusion92 Acquires TRAK Data, Enhances Audience Targeting Options
MAD, Fern Siegel - Friday, November 24, 2023
The addition of this platform gives the buyer direct access to Sa ...
- United Flys On 'Love' For The Holiday Season
MAD, Fern Siegel - Friday, November 24, 2023
United Airlines wants to advertise - without relying on conventional ad form ...
- Preacher Employs Martin Short For Wealthsimple 'Work'
MAD, Fern Siegel - Wednesday, November 22, 2023
The new ad marks the first campaign for the fintech company ...
- Hijinks Collective Taps Iveson As CEO, Focuses On 'Positivity'
MAD, Fern Siegel - Wednesday, November 22, 2023
The new agency produces a "creative bubbles" model with client partners, ...
- Baskin-Robbins Says 'Yay' To A Creamy Thanksgiving
MAD, Fern Siegel - Tuesday, November 21, 2023
The campaign is a humorous reminder to celebrate everyday moments, big ...
- Philo TV Promotes Genres, 'Better' Content
MAD, Fern Siegel - Tuesday, November 21, 2023
The "With the 'Better Way To Watch' campaign by Wavemaker Creative targe ...
- Mischief @ No Fixed Address Named Pizza Hut's Social AOR
Accounts on the Move, Fern Siegel - Monday, November 20, 2023
The agency's remit is to expand partnerships and brand popularity among young ...
- Paris Hilton Gets A New Gig: Creative Director For Grey Goose Martinis
MAD, Fern Siegel - Monday, November 20, 2023
Hilton's new spot promotes a new bottle of a ready-to-drink cocktail s ...
- Castor Joins OKRP As Group Creative Director For Metro Account
People on the Move, Fern Siegel - Monday, November 20, 2023
OKRP's "Nada Yada Yada" idea has been embraced as a brand platfo ...
- Iris Selects Woodward As Managing Director To Strengthen Participation Agency Credo
MAD, Fern Siegel - Friday, November 17, 2023
Woodward's hire is part of Iris' strategy to enhance brand growth. ...
- 'Nonnas' Take To New York Streets To Push Ragu's Kettle-Cooked Sauce
MAD, Fern Siegel - Friday, November 17, 2023
The campaign by Digitas engages with consumers for an authentic perception ...
- 'Seinfeld' Producer Gives Athletic Spin To 'Seattle'
MAD, Fern Siegel - Thursday, November 16, 2023
This is the third in a series of branded content launched ...
- Gameview Debuts Ad Tech Platform, Helps Marketers Target Specific Audiences
MAD, Fern Siegel - Thursday, November 16, 2023
Gameview's data management platform aims for precise targeting. Marketers also receive in-vi ...
- Paramount+ Partners With Formula 1 To Promote Shows
Out to Launch, Fern Siegel - Thursday, November 16, 2023
In a first for the streamer, it is taking over the Sphe ...
- Prophet Names Feldmeth Chief Strategy Officer
People on the Move, Fern Siegel - Thursday, November 16, 2023
Feldmeth has been a senior partner at San Francisco-based Prophet for s ...
- Perrier-Jouet Champagne Promotes Brand, Sustainability With Floral 'Wonder'
MAD, Fern Siegel - Wednesday, November 15, 2023
New work unites the company's founding passions - nature, art and champag ...
- Leagas Delaney Names Kit Dayaram Creative Director
MAD, Fern Siegel - Wednesday, November 15, 2023
The veteran creative will work across the independent agency's client base. H ...
- Cotton Incorporated Names GALE Strategic-Creative Agency
Accounts on the Move, Fern Siegel - Tuesday, November 14, 2023
Previously, adam&eveDDB handled the account for nearly 20 years. ...
- Cardi B, Patti LaBelle Offer Sweet 'Hug' For The Holidays
MAD, Fern Siegel - Tuesday, November 14, 2023
The social campaign will run across Instagram, X and Facebook in sev ...
- Festival Foods Gives 'Help' A Personal Touch
Out to Launch, Fern Siegel - Tuesday, November 14, 2023
The integrated campaign highlight the retailer's commitment to the public. ...
- 'Black Cake' Markets Partnerships To Promote Hulu Series
MAD, Fern Siegel - Monday, November 13, 2023
Key media partnerships can build awareness among broad audiences, while targeting specif ...
- Kodak Moments Frames Personal Stories, Promotes Old-School Style
MAD, Fern Siegel - Monday, November 13, 2023
The campaign, geared to Gen Z and millennials, encourages them to showca ...
- Hipwell Takes Reins At Adam&EveDDB As CEO
MAD, Fern Siegel - Monday, November 13, 2023
Previously, Hipwell was chief client officer at the London-based agency. ...
- Kerrygold Values Shared Experience Of 'Table' Talk
MAD, Fern Siegel - Friday, November 10, 2023
Kerrygold, the Irish butter and cheese brand, celebrates the importance of quali ...