- NHL Salutes A Mother's Commitment To Players
Out to Launch, Fern Siegel - Thursday, May 11, 2023
The tag says it all: "You don't raise the Cup without t ...
- Science in Sport Taps M&C Saatchi As Lead UK Strategic-Creative Agency
Accounts on the Move, Fern Siegel - Wednesday, May 10, 2023
The company will develop a creative platform that engages amateur athletes ...
- 1800 Tequila Supplies The 'Taste' Of Joy, Success
MAD, Fern Siegel - Wednesday, May 10, 2023
This is the brand's first campaign since 72andSunny was appointed its creati ...
- Pearlfisher Ups Allan To Executive Director, Strategic Business Development
People on the Move, Fern Siegel - Wednesday, May 10, 2023
She joined the agency seven years ago and has worked on CP ...
- Art Of The Possible influence Agency Debuts, Focuses On Influencer Programs
MAD, Fern Siegel - Tuesday, May 9, 2023
Based in London, the shop launches with Pernod Ricard, Korean food bra ...
- AdGreen Selects Fleischer As U.S. Director To Support Sustainability
MAD, Fern Siegel - Tuesday, May 9, 2023
"I've seen first-hand that you don't have to compromise quality to redu ...
- Robichaux Named Dagger's VP, Group Account Director
People on the Move, Fern Siegel - Tuesday, May 9, 2023
Laura Robichaux is a 16-year marketing veteran, who has worked with numero ...
- Gabrielle Union, Dwyane Wade Launch 'Next Level' Sleep
MAD, Fern Siegel - Monday, May 8, 2023
Personalizing the experience with tech can help improve nightly sleep over t ...
- The Glenlivet, Jonathan Adler Team For Game Night
MAD, Fern Siegel - Monday, May 8, 2023
The limited-collection The Glenlivet x Jonathan Adler New Fashioned Game Night K ...
- S&P Global Ratings Upgrades Publicis Groupe To BBB+
MAD, Fern Siegel - Monday, May 8, 2023
The company forecast the agency will deliver 2% to 4% annual organ ...
- Gassed Wins Social-Media Accounts For Fabletics Europe, Drift
Accounts on the Move, Fern Siegel - Friday, May 5, 2023
Its remit is to deliver growth via direct-response creative marketing for t ...
- Bad Moment? Rebel Creamery Can Make It 'Better'
MAD, Fern Siegel - Friday, May 5, 2023
Losing a pet is hard for any child. But her dad consol ...
- Local Radio's Over-The Air, Digital Revs Hit $13.6 Billion in 2022
MAD, Fern Siegel - Friday, May 5, 2023
The 2022 revenue hike will be harder to achieve this year, sin ...
- Coomer Hires Wright As COO, Heads Strategic Planning
People on the Move, Fern Siegel - Friday, May 5, 2023
Previously, she served as SVP of production at the Wrigley Media Gr ...
- Rust-Oleum Promotes New 'Spray' to DIY Demo
MAD, Fern Siegel - Thursday, May 4, 2023
Paint and coating product manufacturer Rust-Oleum has a new campaign to promo ...
- Minute Maid Fills City Life With Sunlight
MAD, Fern Siegel - Thursday, May 4, 2023
The new campaign promotes the juice - and lets urban residents enj ...
- Troy-Bilt Promotes Time-Saving Solutions For Meals, Yard Work
MAD, Fern Siegel - Thursday, May 4, 2023
Troy-Bilt is partnering with three popular DIY and home experts to sha ...
- Jim Beam Promotes 'People' To Next Generation Of Consumers
MAD, Fern Siegel - Wednesday, May 3, 2023
The just-launched spot in the U.S. includes 15-, 30- and 60-second version ...
- Clover Sonoma Dairy Shares Love For Environment
Out to Launch, Fern Siegel - Wednesday, May 3, 2023
A new spot highlights Clover Sonoma as the first dairy to u ...
- Hutchinson Tapped As Kantar's CMO, Insights, North America
People on the Move, Fern Siegel - Wednesday, May 3, 2023
Hutchinson will lead initiatives across all aspects of product marketing, demand generati ...
- Crossmedia Wins Moose Toys Digital Media Planning, Buying
Accounts on the Move, Fern Siegel - Tuesday, May 2, 2023
Moose Toys portfolio includes Magic Mixies Little Live Pets and action-packed Akedo-Ultima ...
- Bonanni To Head Outdoor Media's South Region
MAD, Fern Siegel - Tuesday, May 2, 2023
Bonanni will have oversight for the region's 14 market, business operations, sal ...
- P&G, DoorDash Sign Up For Redner's Retail Campaign
Out to Launch, Fern Siegel - Tuesday, May 2, 2023
MessageWraps creates 20 square feet of moving billboard in the highest traff ...
- Camelot Named Media AOR For Carl's, Hardee's
Accounts on the Move, Fern Siegel - Monday, May 1, 2023
The agency will handle media strategy, buy and planning for the brand ...
- Freedom Solar Powers Clean Urban Streets
MAD, Fern Siegel - Monday, May 1, 2023
The Solar-Umba 4000, a 7-foot solar-powered electric industrial vacuum, activated in Austi ...
- Veuve Clicquot Taps ScienceMagic As UK Creative Partner For Art Exhibit
Accounts on the Move, Fern Siegel - Friday, April 28, 2023
The champagne house is one of the most well-established female-led brands. T ...
- Richard Branson Wants You To Channel 'Dyslexic Thinking'
MAD, Fern Siegel - Friday, April 28, 2023
Some of the most stellar accomplishments in culture, arts and technology ha ...
- Limited-Edition Vizzy Orange Creme Pop Promotes 'Flavor Vibe'
MAD, Fern Siegel - Friday, April 28, 2023
The hard seltzer will be available in mid-May. It joins Vizzy's fo ...
- High Noon Tequila Seltzer Preps For Summer 'Sun'
MAD, Fern Siegel - Thursday, April 27, 2023
The hard seltzer is sold in a variety eight-pact and includes fo ...
- 22Squared Names Bazarkaya Chief Creative Officer
MAD, Fern Siegel - Thursday, April 27, 2023
Previously, global CCO at Optimist, Bazarkaya has also worked at BBDO, D ...