• by Fern Siegel , February 7, 2024

Bridges Consumer Healthcare named Curiosity its AOR. The Cincinnati full-service agency will lead creative, media planning and buying, as well as influencer and social-marketing efforts.

The account was awarded after a competitive review.

Curiosity with overseeing four of Bridges' brands: Lipo-flavonoid, a supplement for the management of tinnitus; Absorbine Jr. Pro, a pain reliever for sore muscles, arthritis and stiffness; Certain Dri, a clinical antiperspirant for patients suffering from excessive sweating; and ThermaCare, a therapeutic heat wrap to relieve pain on-the-go.

“We see an incredible opportunity for each of the Bridges’ brands to carve out ownable territories for consumers within their respective categories,” said Ashley Walters, Chief Marketing Officer-Partner at Curiosity.

Lipo Flavonoid and Thermacare are the first brands for which Curiosity will produce work. The agency is currently creating a campaign for Thermacare Menstrual Pain Therapy that is expected to debut in the first quarter.

Curiosity has worked on other healthcare brands, including Dude Wipes, Native and UC Health. Non-health related accounts include P&G, Brooks Running and Holland America Line.