- 'Dream' Big: StreetEasy Helps New Yorkers Become Homeowners
MAD, Fern Siegel - Wednesday, March 1, 2023
To target both buyers and sellers, the Zillow brand's new campaign focus ...
- Cashmere Names Dattalo EVP, Executive Creative Director
People on the Move, Fern Siegel - Wednesday, March 1, 2023
Dattalo will lead creative efforts for Taco Bell, Google, Budweiser and Disne ...
- Noble Studios Tapped As AOR For Santa Monica Travel & Tourism
Accounts on the Move, Fern Siegel - Tuesday, February 28, 2023
The agency will begin brand strategy work and launch new creative th ...
- LA Fitness, City Sports Clubs Works Out 'Anthem' Campaign
MAD, Fern Siegel - Tuesday, February 28, 2023
The cross-platform spot carries the tag: "Make A New Day Resolution." ...
- Hotel Tango Debuts 'Unofficial Series' Line
Out to Launch, Fern Siegel - Tuesday, February 28, 2023
"The Unofficial Series" includes experimental flavors, such as toasted marshmallow bourbon 'Shmall ...
- Dagger Hires Hatfield As SVP, Account Management
People on the Move, Fern Siegel - Wednesday, March 1, 2023
A 20-year agency vet, Hatfield previously held chief client officer roles ...
- Manebrea Selects BMB As Creative Partner, New Work Expected This Spring
Accounts on the Move, Fern Siegel - Monday, February 27, 2023
Founded in Biella in 1846, Manebrea is the oldest active brewery ...
- Barstool Sports, Phusion Projects Utilize Experiential Marketing To Launch Pirate Water
MAD, Fern Siegel - Monday, February 27, 2023
The marketing push will employ Barstool talent, including Kevin Clancy and Jo ...
- Pegasus Bank Taps Baker & Bonner As Branding, Creative AOR
Accounts on the Move, Fern Siegel - Friday, February 24, 2023
The Dallas-based agency will launch a new creative campaign in early sum ...
- Cutwater's New Campaign, Package Raises The 'Bar'
MAD, Fern Siegel - Friday, February 24, 2023
The cocktails' target audience is 25-54s with a higher-than-average income who enj ...
- Performance Art Selects Sprouse As Creative Director
People on the Move, Fern Siegel - Friday, February 24, 2023
Previously, Sprouse was creative director at BBH USA, where he helped sha ...
- Ibotta Releases New Version Of 'Cash Back' Campaign
MAD, Fern Siegel - Thursday, February 23, 2023
The campaign's theme is that consumers can fight inflation by finding mon ...
- Colorful OOH Campaign Promotes FX's 'Snowfall' Final Season
Out to Launch, Fern Siegel - Thursday, February 23, 2023
The glow-in-the-dark billboards can be viewed at two LA locations: La Ciene ...
- Silk Nextmilk Ads Target Gen Z, Promote Plant-Based Product
MAD, Fern Siegel - Wednesday, February 22, 2023
The newest faces of Silk Nextmilk are Brooklyn Peltz Beckham, Ella Bl ...
- NESCAFE Debuts New 'World' Platform
Out to Launch, Fern Siegel - Wednesday, February 22, 2023
The coffee company, committed to sustainability, says 6,000 cups of NESCAFE a ...
- Proper No. Twelve Introduces Irish Apple Whiskey, Founded By MMA Champ Conor McGregor
MAD, Fern Siegel - Tuesday, February 21, 2023
The crispy spot showcases the pure appeal of apples, shot at t ...
- DMi Partners Ups 4 Staffers To VP Roles
MAD, Fern Siegel - Tuesday, February 21, 2023
The Philadelphia-based DMi Partners reported a 26% uptick in revenue year-over-year. ...
- 50,000feet Helps Launch Tech Design Brand BCG X
MAD, Fern Siegel - Monday, February 20, 2023
50,000feet developed a strategic brand platform to align BCG X's mission wi ...
- Pringles Posits 'Wonderfully Different' Chips
Out to Launch, Fern Siegel - Monday, February 20, 2023
The spot shows three friends sharing the new Pringles Multigrain chips a ...
- AbelsonTaylor Names Jenner VP, Engagement Strategy
People on the Move, Fern Siegel - Monday, February 20, 2023
Jenner's remit includes AI-enabled engagement and personalization. ...
- Airbus Taps Crossmedia As Global Media AOR
Accounts on the Move, Fern Siegel - Friday, February 17, 2023
The agency won the account in a competitive review over the incumbe ...
- Dutch Agency Gospooky Opens U.S. Outpost
MAD, Fern Siegel - Friday, February 17, 2023
Former Snap executive Jeff Miller will also join the agency's board ...
- 'Run With It' Celebrates Women In Football, Enhances NFL's Social Media
MAD, Fern Siegel - Friday, February 17, 2023
The final two-minute Super Bowl spot is on the NFL's YouTube, Instagra ...
- True Media Canada Hires Anderson To Head AG Accounts
People on the Move, Fern Siegel - Friday, February 17, 2023
The hire marks a return to the agency for Ed Anderson. ...
- Ntooitive Digital Selected As AOR For Nekter Juice Bar
Accounts on the Move, Fern Siegel - Thursday, February 16, 2023
Ntooitive will supply the client omnichannel digital-marketing solutions to up storefront visibil ...
- Kochava Acquires Machine Advertising To Enlarge Media Measurement Options
MAD, Fern Siegel - Thursday, February 16, 2023
The new addition will give Kochava access to Machine's Always-on Incremental Measureme ...
- Cutwater Adds Allen As Group Account Director
People on the Move, Fern Siegel - Thursday, February 16, 2023
Allen will focus on an as-yet unnamed agency of record partnership. ...
- BACX Picks Harbour As Creative Partner
Accounts on the Move, Fern Siegel - Wednesday, February 15, 2023
Harbour will revamp all visual and verbal branding, product design and communicatio ...
- OOH Capital Names Thomas As Partner
MAD, Fern Siegel - Wednesday, February 15, 2023
Out-of-home advertising now accounts for 7% of the $600 billion global ...
- Josh Cellars Launches Brand Campaign To Celebrate Founder
Out to Launch, Fern Siegel - Wednesday, February 15, 2023
Josh Cellars, a premium $11+ brand, was named American Winery of t ...