- Interbrand New York Promotes Hardardottir To President
MAD, Fern Siegel - Friday, January 12, 2024
Hardardottir will lead the North America business and responsible for an integrat ...
- Kansas City Chiefs Fans Are 'Falling For Football' Postseason
MAD, Fern Siegel - Monday, January 15, 2024
The new spot pays tribute to the intensity of the Chief's millenni ...
- Digitas' SWAT Unit Focuses On Social To Build Brand Culture
MAD, Fern Siegel - Thursday, January 11, 2024
The SWAT team is helping to strengthen a brand's connection with consumer ...
- Paramount+ To Drop New Ads For NFL's Wild Card, Super Bowl
MAD, Fern Siegel - Thursday, January 11, 2024
The creative work is by the Droga5 agency, which continues the streamer ...
- Seed Health Launches Giant Times Square Billboard
Out to Launch, Fern Siegel - Thursday, January 11, 2024
The Manhattan activation is a continuation of Seed's anti-marketing approach. ...
- Batt Named Marketing-New Business Director, The Beyond Collective
People on the Move, Fern Siegel - Thursday, January 11, 2024
She will work with the agency's clients and prospects Above+Beyond and Yond ...
- Gorton's New Work Highlights 175th Anniversary
MAD, Fern Siegel - Wednesday, January 10, 2024
The campaign, which shows how Gorton's can be a part of everyd ...
- Annie Murphy Promotes Sparkling Ice's Flavor Explosion
MAD, Fern Siegel - Wednesday, January 10, 2024
The creative, by Red Tettemer O'Connell + Partners, focuses on emerging marketi ...
- Omlet Selects McGarrah Jessee To Grow U.S. Market
Accounts on the Move, Fern Siegel - Tuesday, January 9, 2024
McJ's initial work, slated for early this year, will focus on Omlet ...
- BMB Appoints Joll, Bonny To Head Strategy And Growth
MAD, Fern Siegel - Tuesday, January 9, 2024
"BMB has an excellent pedigree and an ambition ideally suited for t ...
- Hennessy Curates Music To Enhance Boutique Experience
Out to Launch, Fern Siegel - Tuesday, January 9, 2024
The idea is to intensify the in-store experience via immersive audio. ...
- Beyond Meat Positions Plant-Based Diet As 'Least You Can Do'
MAD, Fern Siegel - Monday, January 8, 2024
The brand's new product, Beyond Steak, is certified as heart-healthy food ...
- Pete Davidson Scores Totino's Pizza Rolls For Game Day
MAD, Fern Siegel - Monday, January 8, 2024
Dentsu Creative produced two new spots touting Totino's superiority over flat pizz ...
- GYK Antler Taps Telian As Head Of Media
People on the Move, Fern Siegel - Monday, January 8, 2024
Telian has overseen creative and performance-driven media programs for New Balance, Bo ...
- CookUnity Preps 'Real Chefs,' Gourmet Options
MAD, Fern Siegel - Friday, January 5, 2024
The work, which kicks off today, personalizes the experience by putting ...
- Ogilvy's Eicoff Agency Names Marshall President
MAD, Fern Siegel - Friday, January 5, 2024
Delia Marshall is first woman to hold this position in the agency ...
- Education Campaign Fosters 'Skills' To Unlock Potential
Out to Launch, Fern Siegel - Friday, January 5, 2024
Created by M&C Saatchi, the work aims to inspire people of a ...
- Zimmermann Heads Criteo's Global Retail Media Practice
MAD, Fern Siegel - Thursday, January 4, 2024
The company is "building solutions to create an ecosystem that drives t ...
- PBR Kicks Off 'Bull Time' To Promote Marquee Event
MAD, Fern Siegel - Thursday, January 4, 2024
The 160over90 agency is launching the bull-riding organization's first national brand-marketing campa ...
- Hartford To Promote Cultural Institutions, Highlight Connecticut Capital's Attractions
MAD, Fern Siegel - Wednesday, January 3, 2024
Mayor Luke Bronin said: "This is a city that punches way abo ...
- MSC Cruises Promotes 'Beauty' Of Sea Travel
Out to Launch, Fern Siegel - Wednesday, January 3, 2024
The global campaign is running in more than 30 countries. ...
- New Engen Selects Richardson As SVP, Advanced Analytics
People on the Move, Fern Siegel - Wednesday, January 3, 2024
Richardson will work with agency client teams to deliver measurement and optimizati ...
- Verizon Pushes Post-Holiday Offers For Phones, Streamers
MAD, Fern Siegel - Tuesday, January 2, 2024
The work is part of the telecom company's ongoing effort to highlig ...
- ESPN Ad Inventory Nearly Sold Out For College Football Playoff
MAD, Fern Siegel - Tuesday, January 2, 2024
Disney/ESPN is in the 10th year of a 12-year, multibillion-dollar deal f ...
- Clear Channel Outdoor, Terrible Herbst Promote DOOH Ads Across From Super Bowl
MAD, Fern Siegel - Friday, December 29, 2023
The new event facility includes a 400' x 20' digital screen acro ...
- TMS Taps Michelson To Oversee Global Talent Development
MAD, Fern Siegel - Friday, December 29, 2023
The company focuses on brand growth and interaction. Clients include T-Mobile, McDonald ...
- Droga5 London Cycles Royal Enfield's Himalayan
Out to Launch, Fern Siegel - Friday, December 29, 2023
The campaign captures an equilibrium between man, machine and terrain. ...
- Samsung's 'Tiny' Campaign Delivers Big Results
MAD, Fern Siegel - Thursday, December 28, 2023
The traditional digital OOH work invites viewers to pay closer attention ...
- Mobile Mania: Celebrities Share Love Of Playtika Games
MAD, Fern Siegel - Thursday, December 28, 2023
Launching via broadcast and social media, the new creative, produced in-house, sta ...
- Quigley-Simpson Names Ratner And Piazza To Top Posts
MAD, Fern Siegel - Wednesday, December 27, 2023
Jeff Ratner has been named president of media, analytics and data. Ma ...