- M&M'S Again Part Of Super Bowl Ad Lineup, Boasts A New Look, Purpose
MAD, Fern Siegel - Thursday, December 29, 2022
The 30-second spot, produced by BBDO New York, will air during t ...
- Jack Daniels Taps BBDO India As Integrated Creative Agency
Accounts on the Move, Fern Siegel - Wednesday, December 28, 2022
The agency will handle creative strategy for the Indian market and localizati ...
- Movie Fans Can Sue Studios For Advertising Misleading Trailers
MAD, Fern Siegel - Wednesday, December 28, 2022
The case involves the 2019 film "Yesterday," about a world without t ...
- California Bans Tesla Fully Self-Driving Ads
MAD, Fern Siegel - Tuesday, December 27, 2022
The new law calls out "deceptively naming or marketing" a car ...
- NHS Campaign Directs People To Site, Speeds Up Medical Attention
MAD, Fern Siegel - Tuesday, December 27, 2022
The new campaign aims to drive more people to use England's Nation ...
- Netflix's Current Hit Shows Share One Trait: Family
TV Watch, Fern Siegel - Wednesday, December 28, 2022
Predicting hit shows can be a tricky business, especially on streamers. T ...
- 'Feeling Sound': Galaxy Buds2 Pro Ups The Music Experience
MAD, Fern Siegel - Friday, December 23, 2022
In the three spots, music pros share their approach to making mus ...
- Accompany Creative Showcases Members' 'Anthem' For NYC's YMCA
MAD, Fern Siegel - Thursday, December 22, 2022
The second iteration of the 'Y NYC Loves It' campaign for t ...
- AT&T 5G Celebrates College Football Fanatics
Out to Launch, Fern Siegel - Thursday, December 22, 2022
"Too Much College Football is Never Too Much" understands the obsessive natu ...
- EggLife Foods Selects Haberman As AOR
MAD, Fern Siegel - Wednesday, December 21, 2022
Haberman will be a one-stop shop for media buying and planning, creati ...
- SAMY Alliance Taps Fernandez As U.S. Managing Director
People on the Move, Fern Siegel - Wednesday, December 21, 2022
Samy Alliance, a global network representing eight independent ad agencies, upped t ...
- Community Coffee Names Baker & Bonner Creative AOR
MAD, Fern Siegel - Tuesday, December 20, 2022
The agency has several assignments in production for the client slated ...
- Kilo Kish Puts 'Bells' On Johnnie Walker Holiday Work
Out to Launch, Fern Siegel - Tuesday, December 20, 2022
The new bottle becomes the inspiration for the soundscape. ...
- Cedar Pine Enters Marketing Via PJA Acquisition
MAD, Fern Siegel - Monday, December 19, 2022
Cedar Pine wants to build an ecosystem of marketing services agencies, a ...
- Barrymore Headlines New Spots For Pluto TV
MAD, Fern Siegel - Monday, December 19, 2022
The latest all-new "Stream Now. Pay Never." iteration features three spots highlighti ...
- Schneider Named SVP, Brand Partnership, Cinedigm
People on the Move, Fern Siegel - Monday, December 19, 2022
Schneider will oversee brand partnerships including sales strategy and working with ...
- World OOH Org Implements Sustainability Task Force
MAD, Fern Siegel - Friday, December 16, 2022
The group will create net zero initiatives and mission statements, augmented ...
- Prosecco Posits 'Optimism' In Enjoying Champagne
Out to Launch, Fern Siegel - Friday, December 16, 2022
The 60-second spot by the Marc & Gio agency is inspired ...
- Proof Taps Prince As First Chief Growth Officer
MAD, Fern Siegel - Thursday, December 15, 2022
The shop recently recast itself as a "brand liberation agency," freeing bran ...
- Google Showcases Ludacris In Digital OOH Campaign
Out to Launch, Fern Siegel - Thursday, December 15, 2022
The digital out-of-home activation is part of the company's ongoing "The Futu ...
- Cabral Heads Strategy For David&Goliath
MAD, Fern Siegel - Wednesday, December 14, 2022
The new hire's reimagined strategic approach is called "slingshot" to help clien ...
- Tim Hortons' 'Nest' Campaign Highlights Importance Of Kindness
MAD, Fern Siegel - Wednesday, December 14, 2022
Restaurant chain Tim Hortons is launching its holiday campaign with a 60-seco ...
- Woodbridge Enhances 'Your Way' Wine Enjoyment
MAD, Fern Siegel - Tuesday, December 13, 2022
Created by VaynerMedia, the playful new ads have a simple message: Enj ...
- Chandler Upped To Vault49 ECD, Oversees NY And London Studios
MAD, Fern Siegel - Tuesday, December 13, 2022
The two new promotions are part of the agency's global restructuring. ...
- MMGY Global Acquires Origin Agency To Strengthen Outdoor Expertise
MAD, Fern Siegel - Monday, December 12, 2022
The deal is a diversification move, boosting its services as well ...
- Hormel Bacon Spot Unites Families During Christmas 'Fight'
Out to Launch, Fern Siegel - Monday, December 12, 2022
BBDO MLPS positions Black Label Bacon as a holiday peacemaker. ...
- EssenceMediacom Keeps Sony Interactive Global Media Account
Accounts on the Move, Fern Siegel - Monday, December 12, 2022
Sony PlayStation is expected to spend $170 million globally this year. ...
- PlayStation 5 Takes A 'Shot' In Latest Ad Iteration
MAD, Fern Siegel - Friday, December 9, 2022
Created by adam&eveNYC, the spot lets viewers feel they are participating ...
- Icon Commerce Taps Metcalf To Lead Strategy
People on the Move, Fern Siegel - Friday, December 9, 2022
Kyl Metcalf has a background in audience insights, digital and CRM. ...
- 'Response Time Matters' Campaign Acts As Health Alert For Firefighters
MAD, Fern Siegel - Thursday, December 8, 2022
Denver creative agency Cactus, along with the advocacy group DetecTother, fashioned ...