- MMGY Global Acquires Origin Agency To Strengthen Outdoor Expertise
MAD, Fern Siegel - Monday, December 12, 2022
The deal is a diversification move, boosting its services as well ...
- Hormel Bacon Spot Unites Families During Christmas 'Fight'
Out to Launch, Fern Siegel - Monday, December 12, 2022
BBDO MLPS positions Black Label Bacon as a holiday peacemaker. ...
- EssenceMediacom Keeps Sony Interactive Global Media Account
Accounts on the Move, Fern Siegel - Monday, December 12, 2022
Sony PlayStation is expected to spend $170 million globally this year. ...
- PlayStation 5 Takes A 'Shot' In Latest Ad Iteration
MAD, Fern Siegel - Friday, December 9, 2022
Created by adam&eveNYC, the spot lets viewers feel they are participating ...
- Icon Commerce Taps Metcalf To Lead Strategy
People on the Move, Fern Siegel - Friday, December 9, 2022
Kyl Metcalf has a background in audience insights, digital and CRM. ...
- 'Response Time Matters' Campaign Acts As Health Alert For Firefighters
MAD, Fern Siegel - Thursday, December 8, 2022
Denver creative agency Cactus, along with the advocacy group DetecTother, fashioned ...
- SOCi Creates Marketing Platform For Motto Franchising
MAD, Fern Siegel - Thursday, December 8, 2022
MottoRep is a white-labeled platform the mortgage brokerage network uses to streamli ...
- Nature's Bounty Selects Terri & Sandy As AOR
MAD, Fern Siegel - Wednesday, December 7, 2022
The agency will handle creative and strategic marketing duties for the 50-year-o ...
- Talkwalker Names Low Global CMO
People on the Move, Fern Siegel - Wednesday, December 7, 2022
Low will be responsible for leading Talkwalker's market leadership position in AI-enabl ...
- Deutsche Telekom Launches Pan-European Holiday Campaign With A Simple Question
MAD, Fern Siegel - Tuesday, December 6, 2022
New work for Deutsche Telekom by adam&eveBerlin encourages people to check ...
- Worldcom Appoints Flood As Managing Director For U.S., Canada
MAD, Fern Siegel - Tuesday, December 6, 2022
Flood's charge is to expand business in New York, Los Angeles, Chicag ...
- Samsung: Users 'On The Fence' Will Love Galaxy 4 Phones
MAD, Fern Siegel - Monday, December 5, 2022
Two spots, "Attention" and "Grass is Greener" highlight the company's appeal. Samsung ...
- Reach Agency Adds 2 Executives To Meet Client Demands
People on the Move, Fern Siegel - Monday, December 5, 2022
Chloe Mays has been named associate director of influencer marketing. ...
- Cameron's Coffee Pours 'Never Bitter' Ad, Pushes Simple Goodness
MAD, Fern Siegel - Friday, December 2, 2022
One of the fastest-growing specialty coffee brands in the Midwest, it reli ...
- AbelsonTaylor Taps Rebecca Visconti As VP, Marketing Intelligence
People on the Move, Fern Siegel - Friday, December 2, 2022
Visconti is charged with optimizing the impact of client marketing campaigns. ...
- Pacific Foods Names Little & Company Lead Creative Agency
Accounts on the Move, Fern Siegel - Sunday, December 4, 2022
New work is expected to break in August 2023. ...
- Two By Four Illustrates 'Gift' Of Ronald McDonald House Charities
MAD, Fern Siegel - Thursday, December 1, 2022
The cross-platform campaign includes direct mail, digital OOH, radio, social media a ...
- Wunderman Thompson, HSBC UK Extend Reach For Financial-Abuse Campaign
MAD, Fern Siegel - Thursday, December 1, 2022
The "Control" spot has a specific focus: those trapped in economically abusi ...
- Six+One Wins Seagram's Escapes Digital Strategy Work
MAD, Fern Siegel - Wednesday, November 30, 2022
The assignment, launching in 2023, includes content strategy, a website and digit ...
- Health Agency SOLVE(D) Opens In Europe, Supports Data-Driven Marketing
MAD, Fern Siegel - Wednesday, November 30, 2022
The new London-based outpost will cover the U.K., Germany, France and Spai ...
- Hivestack, Focus Media Team For DOOH Ads Across China
MAD, Fern Siegel - Tuesday, November 29, 2022
The alliance offers advertisers an opportunity to engage with 300 million urb ...
- Colle McVoy Produces 'Incredible' Campaign For Children's Health
MAD, Fern Siegel - Tuesday, November 29, 2022
The centerpiece spot showcases the range of technology and care at Children ...
- McKinney Names 2 Group Client Directors To Reflect Agency Growth
MAD, Fern Siegel - Monday, November 28, 2022
The creative agency adds to its ranks. It also debuted McKinney Healt ...
- House 337 Debuts Social-First Practice, Campaigns Created In Real Time
MAD, Fern Siegel - Monday, November 28, 2022
House 337 is launching a new unit - Native Social & Conte ...
- Paradise Advertising & Marketing Ups Rudy Webb To President
People on the Move, Fern Siegel - Monday, November 28, 2022
Webb will ensure the agency contributes to DEI, sustainable and regenerative touri ...
- Back Market Debuts 'Tech Reborn,' Expands U.S. Presence
MAD, Fern Siegel - Friday, November 25, 2022
The creative uses a combination of stop-motion animation and puppetry and playful ...
- Health Nonprofit Wants To Be Put Out Of Business
Out to Launch, Fern Siegel - Friday, November 25, 2022
Blue Sky Agency has done the creative for a new spot f ...
- Modelo Celebrates Soccer Fans' 'Sacrifice'
Out to Launch, Fern Siegel - Wednesday, November 23, 2022
"Fighting Spirit," from creative AOR Grey New York, show what happens wh ...
- Desert Door Distillery Urges Texans To 'Adopt A Californian'
MAD, Fern Siegel - Wednesday, November 23, 2022
TDA Boulder created the campaign to illustrate how Texans have to tea ...
- Art Of The Possible Named Creative Agency For Bibigo Snacks
Accounts on the Move, Fern Siegel - Tuesday, November 22, 2022
The brand is prepping for a European launch and will target Asi ...