- We Are Social,The Narrative Group Merge To Enhance Social Practices And Bolster U.S. Presence
MAD, Fern Siegel - Tuesday, November 22, 2022
The merger, effective Jan. 1, is singular. It is not a consolidatio ...
- BBDO MPLS Gives New Spin To SPAM's Figgy Pudding
MAD, Fern Siegel - Monday, November 21, 2022
SPAM is launch a limited-edition figgy pudding, a Christmas treat. The sp ...
- Stopping The Scams: HSBC Campaign Reveals The 'Faces Of Fraud'
MAD, Fern Siegel - Monday, November 21, 2022
Wunderman Thompson's global fraud-prevention campaign for HSBC educates the public on t ...
- KISS Products Flash Lash Extensions In DOOH Work
Out to Launch, Fern Siegel - Monday, November 21, 2022
The ad campaign promotes its latest product: Falscara At-Home Lash Extensions. ...
- Shake Shack Assigns Preacher First Brand Campaign
Accounts on the Move, Fern Siegel - Friday, November 18, 2022
The Austin-based agency created a new brand platform, campaign and refreshed desi ...
- Smithfield Wants Americans To Ham It Up For The Holidays
MAD, Fern Siegel - Friday, November 18, 2022
The pork provider is on the offensive, taking on the traditional turk ...
- Vizcaino Named GM For Latcom/Worldcom OOH, Company Expands Operations
MAD, Fern Siegel - Thursday, November 17, 2022
The new U.S. outposts complement existing centers in South America and Eur ...
- 'The Athletic' Kicks Off Emergency Hotline For World Cup Fans
MAD, Fern Siegel - Thursday, November 17, 2022
The World Cup runs from Nov. 20 to Dec. 18 and t ...
- MullenLowe Group Names Kristen Cavallo Global CEO
MAD, Fern Siegel - Thursday, November 17, 2022
In addition to MullenLowe, Cavallo continues as CEO at The Martin Agenc ...
- MiQ Selects Stokes As Global President, Talent And Operations
MAD, Fern Siegel - Wednesday, November 16, 2022
"MiQ doesn't need a revolution. We need an evolution," Karen Stokes sai ...
- Marcus Thomas Ups 3 Veteran Staffers To VP
People on the Move, Fern Siegel - Wednesday, November 16, 2022
Elizabeth Abate has been tapped as vice president, media, while Stephanie Burr ...
- Keyword Targeting Offers New Ad Tool To Reach Podcast Listeners
MAD, Fern Siegel - Tuesday, November 15, 2022
The new feature allows advertisers to enhance targeting, reduce waste and provi ...
- Kumar Named SVP, Advertising Platforms For Audacy
MAD, Fern Siegel - Tuesday, November 15, 2022
The company touted her "deep ad tech platform experience and forward-thinking busine ...
- FEC Proposes Regulation To Ensure Transparency For Digital Political Ads
MAD, Fern Siegel - Monday, November 14, 2022
As the financial and political stakes escalate, the agency wants to bri ...
- IPG Taps Smith As Global CEO, Momentum Worldwide
MAD, Fern Siegel - Monday, November 14, 2022
Smith, who joined the agency in 1995, was previously president of Moment ...
- Undnyable Assigned First National Campaign For Olympia Provisions
Out to Launch, Fern Siegel - Monday, November 14, 2022
The campaign breaks in January 2023 across Google platforms, Hulu and nation ...
- Wendy's, Dr Pepper Team For 'Home Team' Social Campaign
MAD, Fern Siegel - Friday, November 11, 2022
The target audience - Gen Z and millennial viewers - are reach ...
- IGNITE, Le Truc Activate Gen Z's Political Engagement Post-Election
MAD, Fern Siegel - Friday, November 11, 2022
Part of the campaign is the "No Masters Class by IGNITE serie ...
- VCCP Group Names Wills First CMO, New York
MAD, Fern Siegel - Thursday, November 10, 2022
Before this, Wills was at VCCP's headquarters in London, where he serv ...
- CMD Spins Off Hijinx As Separate Agency With Distinct Capabilities
MAD, Fern Siegel - Thursday, November 10, 2022
CMD President Kevin Thomas credited the split to the company developing t ...
- Wunderman Thompson Names 2 Execs To Client Leadership Team
MAD, Fern Siegel - Wednesday, November 9, 2022
The company appointed Lizzie Snell as managing director and Jim Dyer ...
- JetBlue, Fuzzy Make Flying Easy For Pets And Owners
MAD, Fern Siegel - Wednesday, November 9, 2022
The carrier and online pet health company want to make pet trav ...
- Ogilvy Wins Another Network Of The Year Honors
MAD, Fern Siegel - Wednesday, November 9, 2022
The agency's performance at the 2022 London International Awards was led ...
- Fanatic Football Fans Highlight AT&T's 'Never Too Much' Campaign
MAD, Fern Siegel - Tuesday, November 8, 2022
The BBDO LA creative runs until Jan. 9, when the College Footba ...
- Grey Beefs Up Creative Team
MAD, Fern Siegel - Tuesday, November 8, 2022
Jason Kahner has been promoted to Global Chief Client Officer, while Thia ...
- Native Goes Naughty And Nice In Scented Brand Promotion
MAD, Fern Siegel - Monday, November 7, 2022
Two spots promote six scents for the holidays, San Francisco-based M/H, Native ...
- Moore Selected As Chief Commercial Officer, Haberman
People on the Move, Fern Siegel - Monday, November 7, 2022
Previously, Moore was an expert partner at Bain & Company. ...
- Clear Channel Outdoor, USO Team To Support Service Members
MAD, Fern Siegel - Friday, November 4, 2022
The campaign includes more than 2,000 digital billboards in major markets a ...
- BBDO San Francisco Names Sarkis Chief Creative Officer
MAD, Fern Siegel - Friday, November 4, 2022
Sarkis will oversee creative work for clients such as WhatsApp, ServiceNow a ...
- Marines Target Politically Active Gen Zs With 'Shifting Threats'
MAD, Fern Siegel - Thursday, November 3, 2022
Military recruitment has been a challenge since volunteer service began. The Marin ...