- VMLY&R Taps Baehr As Chief Strategy Officer, New York
MAD, Fern Siegel - Thursday, November 3, 2022
A former CP+B executive Baehr, has worked on a variety of blue-ch ...
- Taylor Swift Multiplies In Capital One Spot
MAD, Fern Siegel - Thursday, November 3, 2022
The Grammy winner touts the Capital One Venture X card in ...
- Michigan Economic Development Corp. Plans $10M Marketing Campaign
Accounts on the Move, Fern Siegel - Wednesday, November 2, 2022
The campaign will have a national reach, including media activity in Michi ...
- Rosser Upped To CEO, VSA Partners
MAD, Fern Siegel - Wednesday, November 2, 2022
Former agency president Anne-Marie Rosser will become CEO, succeeding Dana Arnett, w ...
- 'Pittsburgh Post-Gazette' On Strike, CWA Debuts Ads In Support
MAD, Fern Siegel - Wednesday, November 2, 2022
A newspaper strike, rare these days, now includes more than 100 worke ...
- Royal Navy, Air Force Re-Ups With House 337
MAD, Fern Siegel - Tuesday, November 1, 2022
House 337 has been reappointed as the units lead creative agency ...
- Trade Desk, Narrative Team To Make Data More Efficient, Secure
MAD, Fern Siegel - Tuesday, November 1, 2022
Brands and publishers can also transform their CRM and behavioral data in ...
- Grey Health & Wellness EMEA Launches, Frederiksen Oversees
MAD, Fern Siegel - Monday, October 31, 2022
Based in Copenhagen, the agency is close to headquarters for some ...
- Gin Up: Stanley Tucci Makes It A 'Martini Night'
MAD, Fern Siegel - Monday, October 31, 2022
The martini has always been stylish, the classic cocktail, Tanqueray No. TE ...
- Walrus Will Produce Super Bowl Spot - For Free*
MAD, Fern Siegel - Monday, October 31, 2022
Walrus has made a clever pitch to advertisers. ...
- VitaBeans Hits Canada, Younger Demos Targeted In Wellness Push
MAD, Fern Siegel - Friday, October 28, 2022
The campaign is aimed at "young Canadians who are at the busie ...
- McDonald's Poland Campaign Plugs Loyalty Program
Out to Launch, Fern Siegel - Friday, October 28, 2022
Every app user can exchange loyalty points for exclusive perks and arti ...
- Podcaster Acast Launches Tool To Enhance Ad Targeting
MAD, Fern Siegel - Thursday, October 27, 2022
The Acast identity graph lets advertisers leverage their first-party data to bett ...
- Neiman Marcus Makes A Holiday 'Moment'
MAD, Fern Siegel - Thursday, October 27, 2022
The department store, long known for its extravagant offerings, has launched i ...
- Save The Music Strikes New Chord With Brand Refresh
MAD, Fern Siegel - Wednesday, October 26, 2022
The organization's messaging promotes the positive aspects of music in kids' live ...
- BBH Dublin Teams With ICAD To Mentor Future Ad Talent
MAD, Fern Siegel - Wednesday, October 26, 2022
BBH Dublin provides financial support and offers expertise to Upstarts, a six-mon ...
- Crazed Fans Promote SeatGeek In First National Work
MAD, Fern Siegel - Tuesday, October 25, 2022
The goal is to build brand visibility, which faces still competition fr ...
- 50,000feet Refreshes NorthWest Healthcare Properties Brand, Site
Out to Launch, Fern Siegel - Tuesday, October 25, 2022
The company tapped the creative agency to develop a stronger visual ident ...
- Karnik Appointed Barkley Chief Media Officer
MAD, Fern Siegel - Monday, October 24, 2022
Barkley chose Karnik largely for her digital and data-first expertise. ...
- B-Reel NY Names Cruz As Brand Director
People on the Move, Fern Siegel - Monday, October 24, 2022
Previously, he was with Translation LLC, repositioning the 1800 Tequila brand. ...
- Harbour Selected As Brand, Creative Partner For Away Resorts
Accounts on the Move, Fern Siegel - Friday, October 21, 2022
There will be a new brand positioning launch in 2023. ...
- Major Launches New Product To Keep Plants Happy
MAD, Fern Siegel - Friday, October 21, 2022
Major creative directors Andrew Fatato and Dave Haller came up with t ...
- Amex-Delta Take Off With 'Yellowstone' Cast
Out to Launch, Fern Siegel - Friday, October 21, 2022
The new extension features "Yellowstone" actors Luke Grimes, Jen Landon and Den ...
- Las Vegas Positioned As Adult Fare, Ads Suggest Ditching The Kids
MAD, Fern Siegel - Thursday, October 20, 2022
The Las Vegas Convention and Visitors Authority has launched its latest creati ...
- 72andSunny Enlarges New York Office, Taps JT Pierce As Managing Director
MAD, Fern Siegel - Thursday, October 20, 2022
Prior to his appointment, Pierce worked for DoorDash, co-leading its Creative Stu ...
- Scandic Kicks Off Nordic 'Friend' Campaign, First In 4 Years
MAD, Fern Siegel - Wednesday, October 19, 2022
The ad augments a new brand platform Scandic Hotels Group launched earli ...
- VMLY&R Names 2 Global Leads To Coca-Cola Account
MAD, Fern Siegel - Wednesday, October 19, 2022
Both hires are joining OpenX from WPP, the agency created to servi ...
- Crisp, The Trade Desk Team In Media-Buying Efforts
MAD, Fern Siegel - Tuesday, October 18, 2022
Brands will have inventory data from 40 retailers to enhance digital med ...
- Hart House Campaign Dines On Sassy Humor, Makes Plant-Based Cuisine Alluring
MAD, Fern Siegel - Tuesday, October 18, 2022
The campaign positions plant-based offerings as delicious - and as affordable ...
- The Next Frontier: StartRocket Launches Space-Marketing Agency
MAD, Fern Siegel - Monday, October 17, 2022
Its aim is to connect brands with the space industry, linking nation ...