- Las Vegas Positioned As Adult Fare, Ads Suggest Ditching The Kids
MAD, Fern Siegel - Thursday, October 20, 2022
The Las Vegas Convention and Visitors Authority has launched its latest creati ...
- 72andSunny Enlarges New York Office, Taps JT Pierce As Managing Director
MAD, Fern Siegel - Thursday, October 20, 2022
Prior to his appointment, Pierce worked for DoorDash, co-leading its Creative Stu ...
- Scandic Kicks Off Nordic 'Friend' Campaign, First In 4 Years
MAD, Fern Siegel - Wednesday, October 19, 2022
The ad augments a new brand platform Scandic Hotels Group launched earli ...
- VMLY&R Names 2 Global Leads To Coca-Cola Account
MAD, Fern Siegel - Wednesday, October 19, 2022
Both hires are joining OpenX from WPP, the agency created to servi ...
- Crisp, The Trade Desk Team In Media-Buying Efforts
MAD, Fern Siegel - Tuesday, October 18, 2022
Brands will have inventory data from 40 retailers to enhance digital med ...
- Hart House Campaign Dines On Sassy Humor, Makes Plant-Based Cuisine Alluring
MAD, Fern Siegel - Tuesday, October 18, 2022
The campaign positions plant-based offerings as delicious - and as affordable ...
- The Next Frontier: StartRocket Launches Space-Marketing Agency
MAD, Fern Siegel - Monday, October 17, 2022
Its aim is to connect brands with the space industry, linking nation ...
- FKQ Names Rodriguez As Executive Creative Director
People on the Move, Fern Siegel - Monday, October 17, 2022
The 20-year ad vet has worked on many high-profile brands, including ...
- Kelly-Moss Names Planet Propaganda Brand Strategy-Creative Partner
Accounts on the Move, Fern Siegel - Friday, October 14, 2022
Founded in 1988, Kelly-Moss' cars and drivers have won hundreds of rac ...
- Bakery Polishes Pearl In Texas, Wins Creative, Media Assignments
MAD, Fern Siegel - Friday, October 14, 2022
A former brewery, Pearl is now a 22-acre site, located on t ...
- Wooden Spoon Herbs Rebrands, Launches Educational Campaign
Out to Launch, Fern Siegel - Friday, October 14, 2022
The brand, which counts actress Jessica Alba as a fan, is augmenti ...
- Criteo Adds Execs To Enhance Commerce Media Platform
MAD, Fern Siegel - Thursday, October 13, 2022
The new hires will build out Criteo's Commerce Media Platform to he ...
- Nature Conservancy Pushes Benefits Of 'NYC Trees' In Sassy Campaign
MAD, Fern Siegel - Thursday, October 13, 2022
The OOH ads appear in bus shelters and other postings near t ...
- Gronblom Tapped As Executive Creative Director, FCB New York
MAD, Fern Siegel - Thursday, October 13, 2022
Gronblom will serve as creative lead on Marcus by Goldman Sachs, ...
- Lancome Gets 'Happy' In New Limited Collection Spots
MAD, Fern Siegel - Wednesday, October 12, 2022
The spots, featuring actress Lily Collins ("Emily in Paris") and the Japane ...
- Denver Promotes Hockey As Source Of City Pride
MAD, Fern Siegel - Wednesday, October 12, 2022
The Hockey Capital USA campaign runs from October through December. ...
- BBH's Black Sheep Studios Forms Production Company, Builds Separate Client Roster
MAD, Fern Siegel - Tuesday, October 11, 2022
BBH's Black Sheep Studios is forming a full-service, direct-to-brand company, reflecting t ...
- 'Call Of Duty' Promotes Latest Warfare With 'Squad' Spot
MAD, Fern Siegel - Tuesday, October 11, 2022
The 72andSunny agency created the new TV campaign "Squad Up," to promo ...
- House 337, Good Business Team For Ethical Consulting Service That Promotes Sustainability
MAD, Fern Siegel - Monday, October 10, 2022
The House 337 approach encourages businesses to link sustainability with core busine ...
- 'Words Unspoken' Supports Those Impacted By Suicide
MAD, Fern Siegel - Monday, October 10, 2022
Real letters, written by those bereaved by suicide, anchor the campaign. T ...
- Cue The Music: Wunderman Thompson Launches Prism To Enhance Client Options
MAD, Fern Siegel - Friday, October 7, 2022
Prism, WT's in-house sports and entertainment marketing agency, provides extra leverage, ...
- DDB Fresh Debuts, Applies Fashion Innovation To Non-Fashion Brands
MAD, Fern Siegel - Friday, October 7, 2022
The new agency, based in Prague, will create fashion products, collections a ...
- AKA Adds 2 Senior Hires To Promote Social, Paid Media
People on the Move, Fern Siegel - Friday, October 7, 2022
Entertainment arts ad agency AKA named Melanie Brister, head of social med ...
- Ripple, Iris Worldwide Team For 'Crypto Means Business' Brand Campaign
MAD, Fern Siegel - Thursday, October 6, 2022
The campaign shines a spotlight on how business and finance sectors c ...
- FCB Inferno Ups Katy Wright To CEO
MAD, Fern Siegel - Thursday, October 6, 2022
FCB Global Chair-Global CCO Susan Credle called Wright a "leader of world-cla ...
- Telecentro Effort Promotes World Cup In Argentina
Out to Launch, Fern Siegel - Thursday, October 6, 2022
The FIFA World Cup takes place in Qatar from Nov. 20-Dec. 1 ...
- Minnesota Dept.Of Health Taps Haberman As AOR For E-Cigarette Campaign
Accounts on the Move, Fern Siegel - Wednesday, October 5, 2022
This is the third campaign Haberman has led on behalf of M ...
- Wolff Olins Ups Environmental Offerings With Hargreaves Hire
MAD, Fern Siegel - Wednesday, October 5, 2022
The new creative director-strategic role enhances the consultancy's global focus on environment ...
- adam&eveBERLIN Selects Antes As First Managing Director
People on the Move, Fern Siegel - Wednesday, October 5, 2022
Antes joins as an internal hire. Previously, she was Chief Marketing &am ...
- Wunderman Thompson UK Keeps Samsung's European Account
Accounts on the Move, Fern Siegel - Tuesday, October 4, 2022
Wunderman Thompson has been Samsung's agency of record across CRM for fi ...