- Digital Marketing Becomes An Important Part of Marketing Mix
Research Brief, Jack Loechner - Friday, December 26, 2003
The recently released Digital Marketing Dialog Survey, sponsored by BtoB, the C ...
- Financing Deals Drive Automotive Purchases
Research Brief, Jack Loechner - Friday, December 26, 2003
According to the December Consumer Intentions and Actions Survey by BIGresearch, near ...
- Californians Lead The Way in Internet Health Dependence
Research Brief, Jack Loechner - Friday, December 26, 2003
According to a survey by the Pew Internet & American Life Projec ...
- Elections, Olympics and Soccer to Boost Advertising in 2004
Research Brief, Jack Loechner - Friday, December 26, 2003
According to the latest report from ZenithOptimedia, advertising spending in North Ameri ...
- Planned Ad Spending by Marketers in 2004
Research Brief, Jack Loechner - Friday, December 19, 2003
In a survey of 125 marketing executives recently, Patrick Marketing Group fin ...
- Photo Phones a Potential Liability, But Exploding
Research Brief, Jack Loechner - Friday, December 19, 2003
A recent study by META Group, Inc. expects the majority of phon ...
- Passive Leisure Time and 'Clever Advertising' Contributing to Obesity
Research Brief, Jack Loechner - Friday, December 19, 2003
Harris Interactive has been tracking the public's weight annually for 20 year ...
- Financial and Government Destinations, and Holiday Shoppers Still Out There
Research Brief, Jack Loechner - Tuesday, December 16, 2003
The eSpending report from Goldman, Sachs & Co., Harris Interactive, and Nielsen//NetRatin ...
- Consumer Interest Up for HDTV, But Understanding Low
Research Brief, Jack Loechner - Tuesday, December 16, 2003
According to Ipsos-Insight, interest in high-definition television (HDTV) continues to rise amo ...
- Research Brief: Consumers More Confident
Research Brief, Jack Loechner - Tuesday, December 16, 2003
According to the BIGresearch Consumer Intentions & Actions Survey in December, consum ...
- Number Of Paying Digital Music Downloaders Doubles In First Half Of 2003
Research Brief, Jack Loechner - Saturday, December 6, 2003
According to recently released research from global marketing research firm Ipsos-Insight, Americ ...
- Customer Retention Metrics Overlooked
Research Brief, Jack Loechner - Saturday, December 6, 2003
InternetRetailer reports on a study by WebTrends/Net IQ Corp. and Drilling Do ...
- Research Brief: Demographic Sites to See
Research Brief, Jack Loechner - Saturday, December 6, 2003
To keep up-to-date on ever-changing American demographics and lifestyles, here are so ...
- Ad Growth and the Economy Up in 2004 Notes Coen
Research Brief, Jack Loechner - Wednesday, December 10, 2003
During a recent briefing for investment analysts and the business press, Robe ...
- You're Not Getting Your Money's Worth
Research Brief, Jack Loechner - Saturday, December 6, 2003
According to the StressPulse survey by ComPsych Corporation Employees in the catego ...
- Boston NPR News Makes Top 15
Research Brief, Jack Loechner - Saturday, December 6, 2003
Boston's NPR News source, WBUR.ORG, broke into the Arbitron Internet Broadcast Ratin ...
- 2 Million American Children Have Their Own Websites
Research Brief, Jack Loechner - Saturday, December 6, 2003
According to data recently released from "Children, Families and the Internet," ...
- Electronics, Education, Careers and Dating Are Go-To Locations
Research Brief, Jack Loechner - Wednesday, December 3, 2003
The growing online community of visitors to personals sites consists of Intern ...
- Restaurants Outpace Expensive Electronics for Christmas Plans
Research Brief, Jack Loechner - Wednesday, December 3, 2003
In a recent study, Ipsos-Insight notes that while most consumers plan ...
- Eating Out Approaches Grocery Costs For Some
Research Brief, Jack Loechner - Saturday, November 22, 2003
According to the Bureau of Labor Statistics' Consumer Expenditure Survey, released ...
- Senior Citizens Lead Internet Growth
Research Brief, Jack Loechner - Saturday, November 22, 2003
According to recent findings from Nielsen//NetRatings, senior citizens age 65 and old ...
- Gift Cards For The Person With Everything
Research Brief, Jack Loechner - Saturday, November 22, 2003
"Gift cards are a great selection for the person who has everything ...
- Key Newspaper Ad Spending Trends In 3rd Quarter
Research Brief, Jack Loechner - Saturday, November 22, 2003
According to preliminary estimates from the Newspaper Association of America, newspaper advertisi ...
- Almost 1/3 of the Online Audience Goes to Real Estate Web Sites
Research Brief, Jack Loechner - Monday, November 17, 2003
According to The Media Audit, real estate web sites in 49 met ...
- Voice Interaction on Phone and in Store Dominates Customer Preference
Research Brief, Jack Loechner - Monday, November 17, 2003
The first in the "State Of Customer Experience" series by Forrester researc ...
- Buzzworthy New Nameplates Are Crossover Vehicles
Research Brief, Jack Loechner - Monday, November 17, 2003
AutoVIBES, the new monthly automotive omnibus study from Harris Interactive and Kell ...
- Special Occasion, Telcom and Internet Services Destinations
Research Brief, Jack Loechner - Tuesday, November 18, 2003
Emails, Hotmails and Messangers collectively reach more that 100 million visitors, whi ...
- Online Holiday Spending To Increase 21% In 2003
Research Brief, Jack Loechner - Monday, November 17, 2003
Jupiter Research announced that it forecasts that online holiday retail sales wi ...
- DRTV Growth Set to Surge
Research Brief, Jack Loechner - Monday, November 17, 2003
According to DRTV Quarterly, while most consumer spending trends are declining, rangi ...
- Broadband Internet and Household Income Go Hand-in-Hand
Research Brief, Jack Loechner - Tuesday, November 11, 2003
An upcoming Leichtman Research Group report, Broadband, Cable and DBS Across t ...