- Relevant Promotions Increase Click Through Rates
Research Brief, Jack Loechner - Tuesday, May 18, 2004
Sustained or improved delivery and unique click-through rates (CTR) for permission-based ema ...
- Top Online Sports Sites and Detailed Audience and Ad Data
Research Brief, Jack Loechner - Tuesday, May 18, 2004
Sports sites, viewers, demographics, and ad technologies supporting the sites and categor ...
- Ad Inserts Drive the Women to the Store
Research Brief, Jack Loechner - Tuesday, May 18, 2004
The new Customer Focus 2004: Grocery study by Vertis, reveals that ...
- Behavioral Targeting Bolsters Brands
Research Brief, Jack Loechner - Tuesday, May 18, 2004
Online research conducted by Dynamic Logic with Snapple, for The Internet F ...
- Broadband Penetration Over 50% By July
Research Brief, Jack Loechner - Tuesday, May 11, 2004
According to Comcast, overall broadband grew by 0.82% in March, with 45.9 ...
- Visitors Travel In Circles Searching for Travel Information
Research Brief, Jack Loechner - Tuesday, May 11, 2004
In the latest Industry Report on the Online Travel sector from Hitwis ...
- Affluent Americans Power Internet and Broadband Growth
Research Brief, Jack Loechner - Tuesday, May 11, 2004
The latest findings from Nielsen//NetRatings show affluent Americans leading all income grou ...
- Survey Offers Road Map for Increased Advertising ROI
Research Brief, Jack Loechner - Tuesday, May 11, 2004
According to the recent Simultaneous Media Survey by BIGresearch, the just releas ...
- Comparison Shopping to Pick Best Product, Best Price
Research Brief, Jack Loechner - Tuesday, May 11, 2004
Nielsen//NetRatings reports that traffic to shopping directories and guides sites jumped duri ...
- Wireless Communications Improves Efficiencies in Construction
Research Brief, Jack Loechner - Sunday, May 9, 2004
According to InStat-MDR, wireless data is expected to be the largest a ...
- Radio Rebounds With Early Buys
Research Brief, Jack Loechner - Sunday, May 9, 2004
According to the Radio Advertising Bureau (RAB), radio has rebounded with double-dig ...
- Education and Careers Top Sites, Ad Types, Sizes, Technologies and Demographics
Research Brief, Jack Loechner - Sunday, May 2, 2004
Deep drilldown on the top online education & careers destinations from hom ...
- Americans Are Using the Internet for Religious or Spiritual Purposes
Research Brief, Jack Loechner - Sunday, May 2, 2004
According to a recent release of the Pew Internet & American Li ...
- Broadband Services Among Latino, African-American And Asian Consumers
Research Brief, Jack Loechner - Sunday, May 2, 2004
Penetration of digital services has grown from 11% to 42% over t ...
- Europeons Want More Entertaining, But Fewer Ads
Research Brief, Jack Loechner - Sunday, May 2, 2004
Many Western, Central and Eastern Europeans all agree that they are expos ...
- A Hundred Bucks on Mom
Research Brief, Jack Loechner - Sunday, May 2, 2004
According to the NRF 2004 Mother's Day Consumer Intentions and Actions Surve ...
- Digging Deep in Online Computers and Electronic News
Research Brief, Jack Loechner - Saturday, April 24, 2004
A more complete look at top sites this month, who's viewing, ...
- The World According to Spanish or English Language News
Research Brief, Jack Loechner - Saturday, April 24, 2004
According to a report entitled "Changing Channels and Crisscrossing Cultures: A Surv ...
- Google Picked Carefully to Compete
Research Brief, Jack Loechner - Saturday, April 24, 2004
In evaluating the electronic marketplace for growth opportunities, Google measured users a ...
- Study Says Marketing Has A Negative Connotation
Research Brief, Jack Loechner - Saturday, April 24, 2004
In a talk by Yankelovich President J. Walker Smith, at a rece ...
- Keyword Search Continues Strong, Rich Media Usage Grows
Research Brief, Jack Loechner - Saturday, April 24, 2004
The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) released the Internet ...
- Online Population Passes 200 Million For The First Time
Research Brief, Jack Loechner - Saturday, April 17, 2004
Nielsen//NetRatings reports that nearly 75 percent or 204.3 million Americans have acce ...
- Online Retailers Multiply
Research Brief, Jack Loechner - Saturday, April 17, 2004
The e-tailing group 2004 study "The Merchant Speaks" reports that the numb ...
- San Diego Has The Fastest Web Users in the West
Research Brief, Jack Loechner - Saturday, April 17, 2004
comScore Networks most recent analysis of the broadband markets revealed that S ...
- Executives Bullish on Global Economy But Concerned About Consumer Spending
Research Brief, Jack Loechner - Sunday, April 18, 2004
According to the McKinsey Global Survey of Business Executives, executives around t ...
- Local Markets Lead Radio Growth in 2004
Research Brief, Jack Loechner - Sunday, April 18, 2004
In a surprising twist, says the RAB, local radio revenue figures a ...
- Top Sites, Demographics and Ad Methodology Complete the Package
Research Brief, Jack Loechner - Sunday, April 11, 2004
Of particular interest this week is the expanded collective coverage incorporating n ...
- Small Business Dependence on the Internet
Research Brief, Jack Loechner - Sunday, April 11, 2004
An ACNielsen survey of small business owners or decision makers who ma ...
- Where Multi-taskers Focus
Research Brief, Jack Loechner - Sunday, April 11, 2004
Completed in the Fall of 2003, the BIGresearch SIMM Survey provides interesti ...
- Behavior Patterns of the Internet Generation
Research Brief, Jack Loechner - Sunday, April 11, 2004
Michael Zimbalist, executive director of the Online Publishers Association, said "The rece ...