- Top Product, Retail Stores and Online Outlets In Brand Equity
Research Brief, Jack Loechner - Monday, July 5, 2004
Harris Interactive recently released the 2004 edition of EquiTrend, a measurement a ...
- Support For First Amendment Freedoms Rebounds
Research Brief, Jack Loechner - Monday, July 5, 2004
According to the annual State of the First Amendment survey, conducted ...
- More Than Half the Visitors To Financial Sites Over 45
Research Brief, Jack Loechner - Sunday, June 27, 2004
Deep drilling look at visitors to financial news and information sites ...
- Streaming Media Gets Streaming Advertising
Research Brief, Jack Loechner - Sunday, June 27, 2004
A new report from AccuStream iMedia Research , Streaming Advertising and Subscriptio ...
- North Central Newspaper Readers Read More Sports
Research Brief, Jack Loechner - Sunday, June 27, 2004
In a comprehensive MediaMark Research study, completed in 2003, the section readersh ...
- Travel, Movies and Weather Categories Heating Up as Americans Ready for Summer
Research Brief, Jack Loechner - Sunday, June 27, 2004
Americans are clearly ready for summer according to the findings of la ...
- Economy, Election And Olympics To Boost Ad Spending
Research Brief, Jack Loechner - Sunday, June 27, 2004
Robert Coen, senior vice president for forecasting at the Interpublic Group, expec ...
- Middle Age Females Play More Games Online Than Teen Males
Research Brief, Jack Loechner - Sunday, June 20, 2004
Nielsen//NetRatings, reports that last month more time was spent on online gam ...
- Small Business Defines Critical Media Tools For Success
Research Brief, Jack Loechner - Sunday, June 20, 2004
Interland, a provider of online services for small and medium-sized businesses, recent ...
- Two Of Five Spend Significant Part of Marketing Budget Online
Research Brief, Jack Loechner - Sunday, June 20, 2004
WebTrends and eMarketer surveyed attendees at the Ad:Tech San Francisco conference ...
- E-Mail An Internet Anchor
Research Brief, Jack Loechner - Sunday, June 20, 2004
In a DataMemo from ComScore, the importance of email in today's socie ...
- Consumer Confidence Slips in June; Spending Expected Down
Research Brief, Jack Loechner - Sunday, June 20, 2004
The Executive Briefing from BIGresearch for June concludes that rising gas pric ...
- Food and Cooking Sites and Demographics On the Web
Research Brief, Jack Loechner - Thursday, June 17, 2004
Deep drilling into food yields 25's to 45's doing the cooking, $2 ...
- More Payment Choices, More Sales
Research Brief, Jack Loechner - Sunday, June 13, 2004
In a recent study reported by eMarketer, CyberSource finds that North Americ ...
- Handheld Designers Not Taking Advantage of Platform
Research Brief, Jack Loechner - Sunday, June 13, 2004
David Linsalata, analyst in IDC's Mobile Devices program, said "Despite increasingly powerf ...
- Americans Get Info From the Government on the Web, But Handle Issues on the Phone
Research Brief, Jack Loechner - Sunday, June 13, 2004
New research by the Pew Internet & American Life Project, conducted ...
- Research Points to Natural Demand for Mobile Video
Research Brief, Jack Loechner - Sunday, June 13, 2004
A recent, end-user survey performed by In-Stat/MDR found that 13.2% of ...
- Personals Sites
Research Brief, Jack Loechner - Tuesday, June 8, 2004
Digging deep for online personals sites and user data from Nielsen//NetRatings ...
- 15% of Americans Robbed of Identity; 85% Expect It
Research Brief, Jack Loechner - Sunday, May 30, 2004
According to a survey of 500 Americans, conducted online by InsightExpress, 1 ...
- Though Search Engines Are Growing, More Users Are Going Direct
Research Brief, Jack Loechner - Tuesday, June 8, 2004
A new report from Hitwise, covering the period from August 2003 throu ...
- Newspapers Ahead of TV Stations in Online Ad Earnings
Research Brief, Jack Loechner - Sunday, May 30, 2004
Emarketer reports that, in a survey of 711 daily newspapers and ...
- Online Office Workers Plan Memorial Day Travel From the Office
Research Brief, Jack Loechner - Sunday, May 30, 2004
Nielsen//NetRatings reports that office workers flocked online to make Memorial Day trav ...
- Gay Consumer TV Preferences Influence Pop Culture
Research Brief, Jack Loechner - Sunday, May 30, 2004
Scarborough Research recently released The Gay/Lesbian Consumer Online Census (G/L Census), ...
- Similarities and Differences Among Black, Hispanic and White Consumers
Research Brief, Jack Loechner - Sunday, May 30, 2004
Whites, Blacks and Hispanics have more in common than differences when ...
- Audit Reveals Stability in Newspaper Reach
Research Brief, Jack Loechner - Tuesday, May 25, 2004
Newspapers in the top US 50 markets are reaching nearly eight o ...
- Age Segmentation Dictates Value of Mobile Services
Research Brief, Jack Loechner - Tuesday, May 25, 2004
Reported by eMarketer, NOP World surveyed people in North America, Europe a ...
- Americans Read Internet News Without Reducing Use of Other Media
Research Brief, Jack Loechner - Tuesday, May 25, 2004
A nationwide Harris Poll reveals that 26% of people who go onli ...
- Media Focus of Undecided Presidential Voters
Research Brief, Jack Loechner - Tuesday, May 25, 2004
Joe Pilotta, Ph.D., Vice President of Research for BIGresearch, says that " ...
- Communication Services Among Apartment Dwellers
Research Brief, Jack Loechner - Tuesday, May 25, 2004
Amy Cravens, Senior Analyst, writes about a new report due out short ...
- Teen Influencers to Sway 22 Million Teens by 2008
Research Brief, Jack Loechner - Tuesday, May 18, 2004
In a new study by Jupiter Research, reported by eMarketer, 22 milli ...