Food and Cooking Sites and Demographics On the Web Deep drilling into food yields 25's to 45's doing the cooking, $25k to $75k the HH income levels, and banners and leadeer boards
carrying the ads.
| Top Online Food & Cooking Destinations, at Home Week ending June 6,
2004 |
| Unique Audience (000) | Active Reach (%) | Time Per Person |
| Food Network | 1,436 | 1.3 | 0:11:28 |
| Kraft Food & Cooking | 681 | 0.62 | 0:04:13 |
| Allrecipes | 625 | 0.56 | 0:06:34 |
| About Food | 395 | 0.36 | 0:04:10 |
| Williams-Sonoma Cooking | 262 | 0.24 | 0:06:40 |
| Cooks.com | 262 | 0.24 | 0:04:06 |
| Source: Nielsen//NetRatings NetView |
| Demographic
Data for Food & Cooking Category, US, Home Month of May 2004 |
| Category | Unique
Audience (000) | Audience Composition (%) |
| Total | 18,187 | 100 |
| MALE | 6,478 | 35.62% |
| FEMALE | 11,709 | 64.38 |
| AGE |
| 2 - 11 | 428 | 2.35 |
| 12 - 17 | 1,097 | 6.03 |
| 18 - 24 | 1,151 | 6.33 |
| 25 - 34 | 3,617 | 19.89 |
| 35 -
49 | 5,978 | 32.87 |
| 45+ | 7,880 | 43.33 |
| 55+ | 4,114 | 22.62 |
| 65+ | 1,529 | 8.41 |
| HH INCOME |
| $ 0 - 24999 | 1,217 | 6.69 |
| $ 25000 -
49999 | 4,871 | 26.78 |
| $ 50000 - 74999 | 5,021 | 27.61 |
| $ 75000 - 99999 | 3,336 | 18.34 |
| $ 100000 - 149999 | 2,233 | 12.28 |
| $ 150000+ | 1,213 | 6.67 |
| No Response | 296 | 1.63 |
| Source: Nielsen//NetRatings NetView |
| Top Technologies In Consumer Goods, Food & Beverage Segment |
| Technology | Impressions (000) | Share of all Impressions |
| Flash | 124,963 | 49.5% |
| Animation | 69,119 | 27.4% |
| Image | 29,662 | 11.8% |
| Compound ad | 10,665 | 4.2% |
| PointRoll | 7,748 | 3.1% |
| Applet - generic | 4,478 | 1.8% |
| Flash - Eyeblaster | 3,349 | 1.3% |
| EyeWonder | 1,068 | 0.4% |
| Form | 768 | 0.3% |
| Flash - Unicast | 543 | 0.2% |
| Total | 252,363 | 100.0% |
| Top Ad Sizes |
| Dimensions | Impressions (000) | Share of all Impressions |
| Leader Board | 72,174 | 28.6% |
| Full banner | 39,138 | 15.5% |
| Button #1 | 24,056 | 9.5% |
| Skyscraper | 23,958 | 9.5% |
| Non-standard | 23,049 | 9.1% |
| Medium rectangle | 21,384 | 8.5% |
| Wide skyscraper | 10,459 | 4.1% |
| Micro bar | 8,317 | 3.3% |
| Rectangle | 7,461 | 3.0% |
| Square | 4,623 | 1.8% |
| Button
#2 | 4,388 | 1.7% |
| Large rectangle | 4,248 | 1.7% |
| Half banner | 3,533 | 1.4% |
| Vertical banner | 2,709 | 1.1% |
| Vertical rectangle | 1,507 | 0.6% |
| Square button | 1,291 | 0.5% |
| Unspecified | 67 | 0.0% |
| Total | 252,362 | 100.0% |
| Ad Delivery Types |
| Ad Delivery | Impressions (000) | Share of all Impressions |
| Inline | 244,970 | 97.1% |
| Floating/Overlay | 3,311 | 1.3% |
| Pop-Up | 2,858 | 1.1% |
| Pop-Under | 930 | 0.4% |
| Interstitial | 294 | 0.1% |
| Total | 252,363 | 100.0% |
| Source: Nielsen//NetRatings AdRelevance Week Ending June 6, 2004
US, Home and Work |
