- ARF Proposes New Standards For Consumer Data, Threatens To Rescind Cambridge Analytica's Ogilvy Award
Research Intelligencer, Joe Mandese - Wednesday, March 28, 2018
Sparked by revelations surrounding the illicit use of Facebook user data ...
- In, Out Or Something In Between: Trends In Marketing Services
Research Intelligencer, Joe Mandese - Wednesday, March 28, 2018
The bad news for agencies and other external marketing services providers ...
- Voters Believe Trump/Daniels Affair, Consider It 'Common'
Research Intelligencer, Joe Mandese - Wednesday, March 28, 2018
Amid rising approval ratings in a number of polls, the tabloid-like aspec ...
- Time Spent In The Nielsen Universe: Ad-Supported Vs. Non-Ad-Supported
Research Intelligencer, Joe Mandese - Wednesday, March 28, 2018
Nielsen on Wednesday released its own proprietary estimates tracking the share ...
- Merkle Taps Cadreon's Sailam To Lead Programmatic On Cisco, DWA
Digital News Daily, Joe Mandese - Monday, March 26, 2018
Krish Sailam has been named vice president of programmatic for Merkle's D ...
- eMarketer Taps comScore's Lipsman As Retail/eCommerce Lead
Digital News Daily, Joe Mandese - Monday, March 26, 2018
Andrew Lipsman, a long-time marketing executive at comScore, has joined eMarketer ...
- CMO Klaassen Named President 360i New York
Digital News Daily, Joe Mandese - Tuesday, March 27, 2018
Abbey Klaassen, a former trade journalist who joined 360i as CMO ...
- Media Buying Demand Spikes In February, Mostly From Big Advertisers
Research Intelligencer, Joe Mandese - Monday, March 26, 2018
Demand for U.S. media inventory expanded in February, both sequentially and year-over-yea ...
- A Third Of Tech Workers Plan To #DeleteFacebook
Research Intelligencer, Joe Mandese - Monday, March 26, 2018
In the aftermath of news that Cambridge Analytica illicitly collected data ...
- ARF To Unveil Consumer Data Privacy Initiative
Research Intelligencer, Joe Mandese - Monday, March 26, 2018
On the eve of its annual conference in New York City th ...
- The Gunn Media 100
Research Intelligencer, Joe Mandese - Monday, March 26, 2018
The complete list, ranked 1 - 100. ...
- Marketers Find Programmatic Measurement 'Very Challenging,' Blame Agencies
Research Intelligencer, Joe Mandese - Tuesday, March 27, 2018
Most digital marketers find it challenging to accurately measure their programmatic med ...
- Users Worry About Facebook Data: Plan To Use Less, Stop Altogether
Research Intelligencer, Joe Mandese - Tuesday, March 27, 2018
Eight percent of Internet users say they will stop using Facebook becau ...
- Consumer Confidence Remains High For Overall Economy, But Low For Personal Security
Research Intelligencer, Joe Mandese - Friday, March 16, 2018
A number of polls show consumer confidence trending at or near rece ...
- Dentsu Aegis Net Dominates 2017 New Media Biz
Research Intelligencer, Joe Mandese - Monday, March 26, 2018
Fueled by a new business streak at its Carat unit, Dentsu Aeg ...
- Zenith Boosts Global Ad Forecast, Cites Global Economic Expansion
Research Intelligencer, Joe Mandese - Monday, March 26, 2018
Publicis Media's Zenith unit has upgraded its advertising outlook for 2018, albe ...
- MediaCom Most Awarded Media Agency
Research Intelligencer, Joe Mandese - Monday, March 26, 2018
GroupM's MediaCom unit was the most awarded media agency network in ter ...
- A Funny Thing Happened On My Way To Deleting Facebook
RTBlog, Joe Mandese - Monday, March 26, 2018
I couldn't. Well, technically, I couldn't "delete" it, but I was ab ...
- Facebook's Zuckerberg: If We Can't Protect Your Data, We Don't Deserve You
Digital News Daily, Joe Mandese - Wednesday, March 21, 2018
"We have a responsibility to protect your data, and if we can ...
- Mozilla Hits Pause On Facebook Ads, Cites User Data Policies
Digital News Daily, Joe Mandese - Thursday, March 22, 2018
Browser software marketer Mozilla "is pressing pause" on its Facebook advertising, t ...
- When You Care Enough To Stream The Very Best, Hallmark Moves Upfront To Facebook
MediaDailyNews, Joe Mandese - Wednesday, March 21, 2018
When a winter storm in New York City disrupted Crown Media Fami ...
- Social Is The Primary Contributor To Negative Views Of News Media
Research Intelligencer, Joe Mandese - Wednesday, March 21, 2018
That Americans' views of news media has been eroding in recent yea ...
- Midterm Political Ad Pie Will Expand 17% Due To More Competitive Races
Research Intelligencer, Joe Mandese - Wednesday, March 21, 2018
With 33 seats up for grabs in 2018, 20% of all politic ...
- Guess Which Platform Americans Deem A 'Net Negative' For Society?
Research Intelligencer, Joe Mandese - Wednesday, March 21, 2018
Even before news of Facebook's role in the breach of the person ...
- TV Enters Permanent Ad Recession
Research Intelligencer, Joe Mandese - Wednesday, March 21, 2018
Magna's new outlook calls for digital to become the majority of U. ...
- Study Finds Misuse Of User Data Not Uncommon
Research Intelligencer, Joe Mandese - Thursday, March 22, 2018
Anonymous workplace app Blind surveyed its community of tech industry workers, aski ...
- MRC Eyes '100%' Viewable, Begins Researching 'Duration Weights' Too
Digital News Daily, Joe Mandese - Tuesday, March 20, 2018
The Media Rating Council is looking at raising the bar on vid ...
- Google Taps Martinez As Director, Agency Platforms
Digital News Daily, Joe Mandese - Tuesday, March 20, 2018
Agency and digital platforms vet Marta Martinez has joined Google as direct ...
- Publicis To Upgrade Ad Outlook, Cites 'Stable Economic Growth'
MediaDailyNews, Joe Mandese - Tuesday, March 20, 2018
"Next week we will be increasing our forecast," Publicis CEO Steve Ki ...
- Interpublic Upgrades U.S. Ad Spending Growth To 5.5% This Year
MediaDailyNews, Joe Mandese - Wednesday, March 21, 2018
Interpublic's Magna unit this morning revised its U.S. ad-spending growth forecast f ...