- ANA, 4As, IAB Release Digital Measurement Principles
Online Media Daily, Joe Mandese - Friday, June 17, 2011
Three key ad industry associations released their Guiding Principles of Digital Measuremen ...
- Initiative Consolidates Innovation Teams, Puts Them Under Digital
MediaDailyNews, Joe Mandese - Friday, June 17, 2011
Interpublic's Initiative unit is trying an innovative approach to its disparate arr ...
- JWT Gets Into Start-Up Game, Sponsors TechStars NY
MediaDailyNews, Joe Mandese - Thursday, June 16, 2011
WPP's JWT New York is getting into Madison Avenue's start-up game, announci ...
- ANA, 4A's, IAB Release Digital Measurement Principles
Raw, Joe Mandese - Friday, June 17, 2011
Three key ad industry associations – The Associations of National Advertisers, t ...
- Interpublic Downgrades U.S. Ad Outlook, Cites 'First Signs Of Weakness'
MediaDailyNews, Joe Mandese - Thursday, June 16, 2011
Citing the "first signs of weakness," Interpublic's Magna Global unit this morni ...
- Video UX Study Completed, Concludes Multi-Screen Not 'Cannibalistic'
MediaDailyNews, Joe Mandese - Thursday, June 16, 2011
Capping off a week of research findings and discussions focusing on h ...
- Turner Discloses Tens Of Thousands Of Online Viewers Being Added To Its TV Ratings
MediaDailyNews, Joe Mandese - Tuesday, June 14, 2011
Turner Broadcasting's cable TV networks are reaping tens of thousands of increment ...
- MediaVest Replaces 'Users' With 'Humans,' Taps One From U.K. To Lead Effort
MediaDailyNews, Joe Mandese - Tuesday, June 14, 2011
While much of Madison Avenue seems consumed with concepts like UX a ...
- Microsoft Poised To Unveil Which Ads Work Best On Different Screens
Online Media Daily, Joe Mandese - Tuesday, June 14, 2011
Microsoft next week will reveal the findings of a new industry resear ...
- Virgin Taps Eleven As Media AOR, Scraps Carat/iProspect
Raw, Joe Mandese - Tuesday, June 14, 2011
Virgin America has named San Francisco-based agency Eleven Inc. its agency-of-record f ...
- GE, OMD Bring Some Good Business Plans To Life: Launch Lab To Incubate Students' Ventures
Online Media Daily, Joe Mandese - Monday, June 13, 2011
GE and OMD have quietly begun working with a group of you ...
- MEC Taps Initiative's Jones To Run Colgate Biz
Raw, Joe Mandese - Monday, June 13, 2011
WPP's MEC North America unit has named Julia Jones a managing partne ...
- Clorox Taps UM For Digital
Raw, Joe Mandese - Friday, June 10, 2011
UM, the division of IPG's Mediabrands unit, has been named the digit ...
- Interpublic Completes Turnaround, Achieves 'Investment Grade'
MediaDailyNews, Joe Mandese - Thursday, June 9, 2011
In a key financial milestone, the Interpublic Group Wednesday achieved an "investme ...
- Mobile Web, Apps Approaching 'Mainstream' Status
Online Media Daily, Joe Mandese - Wednesday, June 8, 2011
On-the-go use of the Internet and apps is approaching mainstream status, accordi ...
- Turns Out Facebook Isn't The Google Killer, It's The Vogue Magazine Killer
Show Daily, Joe Mandese - Thursday, June 9, 2011
That's what Buddy Media chief Michael Lazerow seems to be suggesting duri ...
- Signs Of Intelligent Life Invading Social Media
Show Daily, Joe Mandese - Thursday, June 9, 2011
I've always been fascinated by the connection between the marketing intelligence wor ...
- Crappy Introduction
Show Daily, Joe Mandese - Thursday, June 9, 2011
That's what MediaPost publisher and chief Ken Fadner did to kick o ...
- CBS Research Chief Calls Netflix A 'Phenomenon,' Says It's Now As Big As A Mid-Size Cable Net
MediaDailyNews, Joe Mandese - Wednesday, June 8, 2011
Netflix's online streaming service is rapidly emerging as an important gateway f ...
- Aegis Acquires Social Intel Firm ICUC, Will Integrate With iProspect
Online Media Daily, Joe Mandese - Wednesday, June 8, 2011
Aegis Group may be in discussions to divest of a big chu ...
- Nielsen Catalina Names Wood CRO
Raw, Joe Mandese - Wednesday, June 8, 2011
Nielsen Catalina Solutions, the joint venture of Nielsen Co. and Catalina Marketin ...
- GroupM Unveils Online 'Piracy' Plan, Black Lists More Than 2,000 Sites
Raw, Joe Mandese - Wednesday, June 8, 2011
WPP's GroupM unit just unveiled a new digital media buying policy ...
- Who Will Dominate The Online Video Measurement Biz? Hint: It Might Be The Same Company That Dominates The Offline Video Biz
Show Daily, Joe Mandese - Wednesday, June 8, 2011
That's right, the OMMA Video content syndication panel is hedging on Niels ...
- The Tortoise And The Hump
Show Daily, Joe Mandese - Wednesday, June 8, 2011
Leave it to Social Insider and 360i digital media guru David Berkowi ...
- Funny Or Die Or Re-Tweet
Show Daily, Joe Mandese - Wednesday, June 8, 2011
The Funny or Die team of branded entertainment chief Chris Bruss a ...
- Internet Speak: Soon It May Be In Mandarin
Show Daily, Joe Mandese - Wednesday, June 8, 2011
That's what Art Zeidman, president-U.S. for U.K.-based social video platform Unruly Med ...
- The Net Effect Of Netflix: Here Are The Agency Panel's Picks
Show Daily, Joe Mandese - Wednesday, June 8, 2011
"The more that we train consumers that they suffer through advertising f ...
- Hulu Hooping
Show Daily, Joe Mandese - Wednesday, June 8, 2011
Probed by moderator MediaPost's David Goetzl about prospects for Hulu's future, t ...
- What's With The Frequency Capping, Kenneth?
Show Daily, Joe Mandese - Wednesday, June 8, 2011
MediaPost's David Goetzl is grilling his Buyer's panel at OMMA Video th ...
- Aegis Confirms Talks With Ipsos, Fuels New Takeover Spec
MediaDailyNews, Joe Mandese - Monday, June 6, 2011
Aegis Group, the parent of media services shops Carat, Isobar, Posterscope a ...