- Clairol A 'Perfect Fit' For SAY's xoJane
Marketing Daily, Karl Greenberg - Tuesday, October 11, 2011
As part of a tripartite marketing program for the fourth quarter wi ...
- Brands Spending Less To Advertise On Facebook
Marketing Daily, Karl Greenberg - Tuesday, October 11, 2011
Now the good news -- for Facebook, anyway. Advertisers on Facebook s ...
- Walmart Neighborhood Market Hits The Northeast
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 11, 2011
Walmart Neighborhood Market now wants to make its debut in the Northea ...
- Volkswagen Wants To Be People's Car
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 11, 2011
Like Hyundai, VW is bringing out larger, better-equipped, value-priced vehicles. And ...
- Apple Employees To Celebrate Steve Jobs
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 11, 2011
Apple CEO Tim Cook told employees of the Cupertino, Calif., company th ...
- P&G Executive Moving To Catalina Marketing
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 11, 2011
Catalina Marketing Corp. has named Jamie Egasti, former president of global snac ...
- Pandora Needs Advertisers
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 11, 2011
Pandora is the most downloaded free music program in the Apple a ...
- Walmart/Facebook Deal: My Local Walmart
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 11, 2011
Wal-Mart Stores and
Facebook have a deal to connect consume ...
- Forget Interbrand, Rank The Brands For Yourself
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 11, 2011
Apropos of nothing, here's a click-and-drag feature that lets you rank t ...
- Mitsubishi Electrifies Normal
Marketing Daily, Karl Greenberg - Tuesday, October 11, 2011
Mitsubishi is promoting its first electric car in the U.S. market -wi ...
- Tools, Soda, Insurance Look To Emerging Markets
Marketing Daily, Karl Greenberg - Tuesday, October 11, 2011
Executives from Pepsi, Black & Decker, and Travelers held forth about marketi ...
- Jennifer Lopez In New Fiat Ad
Marketing Daily, Karl Greenberg - Monday, October 10, 2011
Fiat is airing a new commercial featuring Jennifer Lopez, who is sho ...
- Cars.com Makes Super Bowl Buy
Marketing Daily, Karl Greenberg - Tuesday, October 11, 2011
Cars.com will be an advertiser in the Super Bowl for the fif ...
- Volkswagen Of America CEO To Give Away Beetles
Marketing Daily, Karl Greenberg - Tuesday, October 11, 2011
Jonathan Browning, president and CEO of Volkswagen of America, Inc. and preside ...
- Mercedes: Deal Goes Way Beyond The Bleachers
Marketing Daily, Karl Greenberg - Friday, October 7, 2011
A 10-year deal that makes the luxury auto brand the Official a ...
- Schick Shaves The World, An Icon At A Time
Marketing Daily, Karl Greenberg - Friday, October 7, 2011
The brand's Energizer Personal Care unit is running a web campaign a ...
- Volkswagen Of America CEO To Give Away Beetles
Raw, Karl Greenberg - Monday, October 10, 2011
Jonathan Browning, president and CEO of Volkswagen of America, Inc. and preside ...
- Cars.com Makes Super Bowl Buy
Raw, Karl Greenberg - Monday, October 10, 2011
Cars.com will be an advertiser in the Super Bowl for the fif ...
- I Am Not Available!
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 7, 2011
A happily married straight woman says a photo taken of her f ...
- Xbox TV To Run Kinect-Enabled Ads
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 7, 2011
Microsoft's new content for Xbox Live includes networks like SyFy, MSNBC, t ...
- Merck And Ono Collaborate On MS, Cancer Drugs
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 7, 2011
German drug maker Merck KGaA will collaborate with Japanese drug maker O ...
- VW Betting On Passat To Sway American Buyers
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 7, 2011
Volkswagen is hoping its 2012 Passat will help give it the ki ...
- Consumers Ponder IPad Versus Fire
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 7, 2011
Data from market research firm SodaHead indicate the Amazon's Kindle Fire tabl ...
- Winn-Dixie Rewards Lure Shoppers With Fuel
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 7, 2011
Winn-Dixie's "Fuel Perks" program has increased store trips and sales while earni ...
- Mercedes Sponsorship Good Deal At The Right Time
Marketing Daily, Karl Greenberg - Thursday, October 6, 2011
In a first-ever naming rights deal for Mercedes-Benz USA, and the fir ...
- Samsung, 24 Hour Fitness On Olympics Social
Marketing Daily, Karl Greenberg - Thursday, October 6, 2011
Tony Wells, CMO of 24 Hour Fitness, understands that it no long ...
- Volkswagen Renews With NY Rangers
Raw, Karl Greenberg - Friday, October 7, 2011
Volkswagen of America, Inc. has extended its partnership with NHL team t ...
- Applying The Zappos Approach To Health Care
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 6, 2011
Heatlhcare consultant and blogger Anthony Cirillo talks about Zappos chief Tony Hsie ...
- GM's OnStar Partners With RelayRides To Promote Car Sharing
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 6, 2011
OnStar has partnered with Google Ventures-backed RelayRides, a company that lets peop ...
- Dog Food Ad For Dogs
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 6, 2011
Nestle has created a 23-second television ad that has high-pitched whistles th ...