- Smart To Break TV Ad, Event Program
Marketing Daily, Karl Greenberg - Friday, October 14, 2011
Daimler AG's Smart division, which makes ultra-diminutive cars with room for tw ...
- 'Autoweek' Joins The Online Auto Shopping Jungle
Marketing Daily, Karl Greenberg - Friday, October 14, 2011
Crain's "Autoweek" magazine has launched shopautoweek.com, a consumer car-shopping Web site. T ...
- Vibrant: Short List For Contextual Ad Awards
Marketing Daily, Karl Greenberg - Friday, October 14, 2011
Contextual advertising firm Vibrant has a short list up of winners ...
- Nissan Brings Leaf Owners Together For Plug-in Day
Marketing Daily, Karl Greenberg - Friday, October 14, 2011
Nissan says the 7,200 consumers who own Nissan's Leaf electric car ...
- Pandora Gets First CMO
Marketing Daily, Karl Greenberg - Monday, October 17, 2011
Internet radio company Pandora has hired Simon Fleming-Wood as its first Chi ...
- Pepsi Takes Aim At Yogurt Market
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 14, 2011
PepsiCo Inc. is finalizing a joint venture with German dairy company Th ...
- Big G Cereals Hides DC Comics In Boxes
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 14, 2011
Yes, there are still reasons to enrage your parent/spouse/child by burying yo ...
- LG Wins Point-Of-Purchase Advertising Award
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 14, 2011
LG Electronics is the recipient of the 2011 Brand Chief Award f ...
- Virgin Media's New Logo Is Very British
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 14, 2011
Virgin Media has unveiled its new British identity, created by JudgeGill. T ...
- Hispanic Ad Spend At $4.3 Billion In 2010
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 14, 2011
The Association of Hispanic Advertising Agencies' 2010 report on Hispanic advertising fin ...
- Q&A: Mitsubishi's Greg Adams On The 'I'
Marketing Daily, Karl Greenberg - Thursday, October 13, 2011
The company has just launched its national campaign for its electric c ...
- Experian's Q2 Biopsy: Mostly Good News
Marketing Daily, Karl Greenberg - Thursday, October 13, 2011
When it comes to the auto market, there are focus groups, consum ...
- Onitsuka Tiger Taps Pitch For U.S. Market Initiatives
Marketing Daily, Karl Greenberg - Thursday, October 13, 2011
Onitsuka Tiger, Japanese athletic and fashion brand has tapped Pitch, an integrat ...
- Hyundai Veloster Gets Pandora Internet Radio
Marketing Daily, Karl Greenberg - Thursday, October 13, 2011
Personalized radio service Pandora has signed on as automotive partner with Hyund ...
- Chrysler Scavenger Hunt Drives Online Traffic
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 13, 2011
Scavenger hunts are big lately as brands bring such old-fashioned consumer engageme ...
- Cartoon Characters To Stay On Cereal Boxes
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 13, 2011
Government officials fine-tuning guidelines for marketing food to children say they won ...
- Walmart Workers March
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 13, 2011
A group of Wal-Mart Stores employees seeking better wages and working conditio ...
- Microsoft Launches Windows Phone In India With Mango Devices
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 13, 2011
Microsoft has launched Windows Phone Marketplace, voice recognition support, and a tr ...
- BzzAgent Marketing Boxed Wine
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 13, 2011
Black Box, a maker of wine that is sold in boxes inste ...
- Uniqlo's 5th Avenue Digs Puts It Among Ultra-premium Brands
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 13, 2011
Uniqlo is "Made for All," but its New York City flagship ...
- Staples Survey Finds Holiday Gifts Boost Morale, Productivity
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 13, 2011
A new survey from Staples Advantage, the business-to-business division of Framingham, Mass.-bas ...
- Chevy's Sonic Campaign Takes Fantastic Voyage
Marketing Daily, Karl Greenberg - Wednesday, October 12, 2011
Chevrolet is telling Millennials "Let's Do This" with its first campaign ev ...
- Honda Pilot Commercial Strikes A Familiar Chord
Marketing Daily, Karl Greenberg - Wednesday, October 12, 2011
The new 30-second spot focuses on style and utility as it relat ...
- Slice Of American Population Missing Breakfast
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 12, 2011
Ten percent of U.S. consumers skip breakfast every day, according to ...
- Ritz-Carlton Wants To Stay With You
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 12, 2011
The new "Let Us Stay With You" ad campaign for Ritz-Carlton ...
- 'Supermarket News' Debuts Supplier Leadership Awards
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 12, 2011
SN highlights 16 best-in-class brands in its first-ever Supplier Leadership Awards issu ...
- Zynga Prepares To Move Beyond Facebook
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 12, 2011
Social gaming company Zynga is creating a stand-alone website called "Project ...
- GM's Bob Lutz: Not (Exactly) Who You Think He Is
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 12, 2011
Perhaps because of his outsized personality, his rakish past as a fight ...
- Slim-Fast Makeover: On-the-go Bottles
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 12, 2011
Unilever on Monday announced a makeover for its Slim-Fast brand with t ...
- Volvo Back For More Vampires And Young Love
Marketing Daily, Karl Greenberg - Wednesday, October 12, 2011
Volvo, which has had a product integration presence in three of t ...