- Johnson & Johnson Takes Lead In Study
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 6, 2011
Forbes, in partnership with Burson-Marsteller, Penn Schoen Berland and Landor, conducted ...
- You Know This Already
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 6, 2011
We can all agree with columnist Eric Wheeler that, because of soci ...
- Lexus Brings Back L/Studio
Marketing Daily, Karl Greenberg - Wednesday, October 5, 2011
Lexus is debuting season four of its L/Studio web channel. The web-bas ...
- British Airways Taxis For London '12 Takeoff
Marketing Daily, Karl Greenberg - Wednesday, October 5, 2011
Frank van der Post, managing director of brands and customer experience ...
- IPhone 5 Eclipsed By Siri?
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 5, 2011
Apple's "intelligent assistant," Siri -- and iCloud -- could give the compa ...
- Passikoff: Watch This Spot (But Don't Laugh)
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 5, 2011
The insurance biz is now pretty much totally stepped in humor. B ...
- It's A Done Deal In Dearborn
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 5, 2011
After eight days, Ford and the UAW reached a tentative agreement Tuesd ...
- This Is Real Guerrilla Marketing
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 5, 2011
The Occupy Wall Street protests have moved into their third week. Ti ...
- Forget TiVo When The Shows ARE The Ads
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 5, 2011
"My Yard Goes Disney." The ultimate long-form ad, it's Disney's version ...
- FTC: Four Loko Must Change Packaging
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 5, 2011
The Federal Trade Commission charged the maker of an alcoholic, carbonated ma ...
- Is It A Marketing War If It's Social?
Marketing Daily, Karl Greenberg - Tuesday, October 4, 2011
The title of the Advertising Week panel "Winning the Marketing War" w ...
- Panel, P&G Focus On Mom's Desire For Tradition
Marketing Daily, Karl Greenberg - Wednesday, October 5, 2011
Procter & Gamble is repackaging its oldest brand, Ivory, and touting ...
- Tesla To Go Up Against BMW M5
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 4, 2011
Tesla is determined to put to rest the old canard that gre ...
- Fortune Brands' Home Unit To Invest In Products, Ads
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 4, 2011
Fortune Brands Home & Security Inc. is ready to invest in n ...
- Call For Food Marketers To Label Genetically Altered Food
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 4, 2011
Today, a coalition of 300 companies, organizations and doctors will announce th ...
- Target Loses CMO To JC Penney
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 4, 2011
Longtime Target Corp. veteran and chief marketing officer Michael R. Francis ...
- Woo Buyers With Paid, Owned, Earned Media
Marketing Daily, Karl Greenberg - Monday, October 3, 2011
Marketing is a dating game. How brands use paid, owned and earn ...
- Insights, Humor Are Key In Talking To Moms
Marketing Daily, Karl Greenberg - Monday, October 3, 2011
It's a tough line marketers must walk when talking to women wi ...
- Weird References By Sarah Jessica Parker
Raw, Karl Greenberg - Tuesday, October 4, 2011
At Tuesday morning's NBCU Power of the Purse event actress Sarah Jessi ...
- Polk And Rainbow PUSH Coalition Partner
Raw, Karl Greenberg - Tuesday, October 4, 2011
Auto intelligence firm Polk has partnered with the Rainbow PUSH Coalition, l ...
- Vermont's Mt. Snow Valley Launches Campaign To Counter Post-Irene
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 3, 2011
The Dover, Vt., Select Board approved a motion on Tuesday to spe ...
- Hit Movie, Lousy Marketing?
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 3, 2011
"Moneyball" has gotten great reviews, a big opening weekend, star power, Osc ...
- Boston Hub Set For Marketing Convention
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 3, 2011
South Boston will see 10,000 marketers arrive this week for the Dire ...
- Lack Of Digital Media Awareness A Barrier To Middle East Marketing
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 3, 2011
Digital marketing is growing for Middle Eastern businesses, but research by Dubai-bas ...
- Cephalon Gets Provigil, Nuvigil Subpoena
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 3, 2011
The U.S. Department of Justice is investigating the marketing of Cephalon's sle ...
- Q&A: MLB Faces Post-Season Challenges Of Time, Money, NFL
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 3, 2011
With the NFL scoring record TV numbers and fan support at ...
- Buick Talks Tech In New Campaign For EAssist
Marketing Daily, Karl Greenberg - Friday, September 30, 2011
Why should a car keep spinning its cam shaft and burning g ...
- Affluent Families Are Time-Constrained, Connected
Marketing Daily, Karl Greenberg - Friday, September 30, 2011
The study finds that affluent families are highly influential and very like ...
- NASCAR Dons Goodyear For 5 More Years
Marketing Daily, Karl Greenberg - Monday, October 3, 2011
The Goodyear Tire & Rubber Co. has signed an extended agreement wi ...
- Earned Media: Couples Therapy
Raw, Karl Greenberg - Monday, October 3, 2011
Simon Bond, BBDO: Moving into earned media, means a deeper relationship. "The ...