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Vermont's Mt. Snow Valley Launches Campaign To Counter Post-Irene

The Dover, Vt., Select Board approved a motion on Tuesday to spend $100,000 in a marketing campaign aimed at promoting tourism in the Mount Snow Valley to combat negative impressions post-Tropical Storm Irene.

The marketing campaign will be financed through the 1% local option tax put into place in 2008 with the purpose of funding initiatives that will improve Dover as a place to live, work and visit.

People in New England and the greater New York metropolitan area will be seeing billboards, print and Internet ads promoting the message that the Mount Snow Valley is open for business

Read the whole story at First Tracks »

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