- Hershey's Deal Means British Chocolates Stay In Britain
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 26, 2015
Let's Buy British Imports, or L.B.B., agreed this week to stop importi ...
- Cadillac Pushing Boutique Dealerships
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 26, 2015
New Cadillac President Johan de Nysschen wants to compete with BMW, Mercedes-Be ...
- Unilever Puts Media Account Into Review
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 26, 2015
Unilever is readying a review of its multibillion-dollar global media buying a ...
- H&R Block Seeks To Max, Not Tax, New NBA Deal
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 26, 2015
In an effort to take advantage of the intense tax filing seaso ...
- Smaller Brands Throwing It All Into The Super Bowl
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 26, 2015
A 30-second spot in the Super Bowl this year runs $4.5 millio ...
- Most Brands Aren't Getting What They Are Paying For In Super Bowl
Marketing Daily, Karl Greenberg - Friday, January 23, 2015
Most advertisers will lose money on their investment in the Super Bow ...
- AC/DC In D.C. As Automakers Reveal Electric And Hydrogen Plans
Marketing Daily, Karl Greenberg - Friday, January 23, 2015
The global head of GM's Cadillac unit kicked off the Washington Au ...
- Super Bowl Spots Can't Move Stocks
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 23, 2015
Shares of the companies with the top-ranked Super Bowl advertisements fell ...
- How Google Glass Bust Is Good For Google
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 23, 2015
Google Glass failed on paper, but we are in a post-paper worl ...
- Bad Credit? T-Mobile Says 'No Problem'
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 23, 2015
T-Mobile's "Un-Carrier" platform has a new plank: The company says it wi ...
- Poll: NFL Takes A Hit But Remains No. 1 Among Fans
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 23, 2015
Although it has seen a slight drop in popularity after a seas ...
- Dealerships Of The Future Will Be Big, Maybe With Restaurants
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 23, 2015
At Thursday's Automotive News Retail Forum in San Francisco, panelists envisioned t ...
- Back In Super Bowl For First Time In Two Decades, Nissan Teases Theme
Marketing Daily, Karl Greenberg - Thursday, January 22, 2015
The last time Nissan advertised on the Super Bowl there wasn't a ...
- Policy Sets Tone At Washington Auto Show
Marketing Daily, Karl Greenberg - Friday, January 23, 2015
"Americans drive 2.9 trillion miles per year, and only 10% of th ...
- Movies Fighting For Fans
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 22, 2015
The Motion Picture Association of America found the number of people ag ...
- Money Habits Consumers Conceal
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 22, 2015
A survey by CreditCards.com shows that about 7 million Americans have ke ...
- Some Super Bowl Advertisers Showing Ads
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 22, 2015
The Super Bowl spots are rolling out. Over the past week, ...
- L'Oreal Looks For Makeup Makers In YouTube Contest
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 22, 2015
L'Oral Paris has launched The Brush Contest, an international makeup designer conte ...
- Auto Communications Leader Tom Kowaleski Dies
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 22, 2015
A top automotive communications executive has passed away unexpectedly. Tom Kowaleski, w ...
- In Costa Rica, American Workers Are Endangered Species
Marketing Daily, Karl Greenberg - Wednesday, January 21, 2015
The idea, says the organization, is that Americans leave some 500 milli ...
- 10 Most-Hated Companies In U.S.
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 21, 2015
General Motors is, evidently, one of the top 10 most-hated companies ...
- Young People Want Healthier Fare
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 21, 2015
Younger consumers are more likely than older consumers to pay premium pric ...
- Will RadioShack Lease Stores To Sprint?
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 21, 2015
RadioShack is reportedly negotiating with Sprint to sell some of its sto ...
- Orbitz Considering Sale
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 21, 2015
Orbitz, one of the smaller players in the online travel business, a ...
- Beating The Odds, Jeep Goes Global
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 21, 2015
After having amazed pundits with its growth in the U.S., Jeep ...
- Millennials Are Brand Loyal, But Product Quality Is Key
Marketing Daily, Karl Greenberg - Wednesday, January 21, 2015
While last week's report from Nielsen found implicit value in TV a ...
- Mazda Leaps Off The Page In Norway With 3D Ads
Marketing Daily, Karl Greenberg - Tuesday, January 20, 2015
The ads use an an optical illusion to make the creative lo ...
- Traditional Vendors Protests Wal-Mart Expansion Plans In India
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 20, 2015
In India, Wal-Mart, which is meant to be a direct-to-business wholesaler (it ...
- Boston Taxi Drivers Sue City Over Uber, Lyft
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 20, 2015
While officials in some U.S. cities have confronted Uber and Lyft ov ...
- Mercedes-Benz Will Lose Talent In Move To Atlanta
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 20, 2015
Mercedes-Benz, which is leaving its home of Montvale, N.J., for Atlanta, wi ...