- Rich Countries Ads Should Be Emotional; In Poor Countries, Practical
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 20, 2015
TV ads in wealthy countries should pitch emotion. In less wealthy natio ...
- Fast-Food Ads Fared Well Among Millennials Last Year
Marketing Daily, Karl Greenberg - Monday, January 19, 2015
Food ads represented 8 of the 10 top ads among African-Americans, ...
- The Message At Cobo Hall Last Week Could Have Been 'The Truck Stop's Here'
Marketing: Automotive, Karl Greenberg - Tuesday, January 20, 2015
Honda said 2015 would be the year of Honda. Cadillac said ...
- Post Strawberry Honeycomb Is Back, Or Is It?
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 19, 2015
Post is bringing Strawberry Honeycomb to some stores, apparently to feed t ...
- Music Streamers Are Auto And Electronics Enthusiasts
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 19, 2015
There is a strong attraction between music and auto brand enthusiasts. Mus ...
- Gillette Pays Tinder To 'Test' Facial Hair Appeal
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 19, 2015
It's not entirely un-self-serving, to put it mildly. Gillette paid dating a ...
- Toyota's Scion Unit To Drop The Diminutive IQ
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 19, 2015
Scion's smallest car, the iQ, is going away because it isn't selli ...
- Advertisers Take Tram In Edinburgh
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 19, 2015
Big brands are coming to Scotland's capital city to get their nam ...
- Can P&G Help Me Love My Shirts?
Marketing Daily, Karl Greenberg - Monday, January 19, 2015
Procter and Gamble brought a fashion show, technology talk and a discussi ...
- Toyota Goes With A Simple Message For Super Bowl: Dads Matter
Marketing Daily, Karl Greenberg - Friday, January 16, 2015
One of the two 60-second ads is voiced by one of t ...
- Tony Hsieh Creating Alternative Las Vegas Universe
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 16, 2015
Zappos.com founder Tony Hsieh has spent $350 million of his own mon ...
- Starbucks To Lay Off Workers At Headquarters
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 16, 2015
Starbucks Corp. will lay off or reassign a "relatively small number" ...
- Google Won't Make Cars
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 16, 2015
Although it is a major force in the development of autonomous car ...
- Harden Assists Bloomingdale's For NBA All-Star Game
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 16, 2015
James Harden of the Houston Rockets will be in the All-Star Ga ...
- Harley-Davidson Makes Long-Term Relationship With Sturgis Official
Marketing Daily, Karl Greenberg - Thursday, January 15, 2015
Said Matt Levatich, COO at Harley-Davidson, in a statement: "Riding is ...
- Newcastle Brown Ale Parodies Super Bowl Ads
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 15, 2015
As it did last year, Newcastle Brown Ale is hoping to "draf ...
- McDonald's 'Signs' Ad Creates Controversy and Parody
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 15, 2015
"Signs," a new commercial from McDonald's from Leo Burnett, is supposed ...
- College Football Officials Serious About Title Game Counterfeiting
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 15, 2015
Monday night saw the first National Championship game under the new Colle ...
- FCA's Marchionne Aims Big Again For Jeep
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 15, 2015
After Jeep met FCA CEO Sergio Marchionne's goal of selling a milli ...
- Ford Wins Top Loyalty Bragging Rights
Marketing Daily, Karl Greenberg - Wednesday, January 14, 2015
Luxury performance brand Maserati won for having the biggest improvement in loyalt ...
- Ford's GT Supercar To Get Global Boost On 'Forza Motorsport 6'
Marketing Daily, Karl Greenberg - Wednesday, January 14, 2015
In Detroit this week, Ford unveiled the second-generation GT. While the centenni ...
- Two Big Super Bowl Advertisers Will Feature Golden Retrievers
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 14, 2015
If you're paying $4.5 million for 30 seconds on the Super Bow ...
- Half Of Us Still Don't Know What Mobile Payment Is
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 14, 2015
They want it, but don't quite know what it is. A rece ...
- Banks To Offer Free Credit Score To Millions More
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 14, 2015
Most credit decisions are based on the borrower's FICO score. Bank ...
- Quiznos Taps Pendergast For President, CEO
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 14, 2015
Quiznos has named Doug Pendergast president and CEO, following the resignation ...
- 'Breastaurant' Sales Are Booming
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 14, 2015
The restaurant business is flat, so to speak, but places like Hooter ...
- ESPN X Games Sponsor Jeep Launches Snow-Bound Campaign For 2015 X Edition Wrangler
Marketing Daily, Karl Greenberg - Tuesday, January 13, 2015
The effort includes a TV spot, "Polar Vortex," which breaks this wee ...
- TrueCar Taps Owen Wilson For Campaign About The Love Of All Things Auto
Marketing Daily, Karl Greenberg - Tuesday, January 13, 2015
The campaign, via AOR Santa Monica-based Tiny Rebellion, kicks off with 60-secon ...
- Whole Foods Creeps Into Craft Beer Biz
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 13, 2015
Whole Food Market's Coddingtown store in Santa Rosa, Calif., is a ful ...
- Speedo Ad Stars 91 Year Old
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 13, 2015
This year, swim gear maker Speedo's ads are turning the focus fr ...