- Thieves Hack American, United Airlines
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 13, 2015
The latest hacking scandal involves airlines and free travel. Both American a ...
- Hilton Amplifies Music Connection With Live Nation Alliance
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 13, 2015
Hilton Worldwide has signed a five-year deal to become the "official hote ...
- University Of Oregon Embarks On Branding Initiative
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 13, 2015
Higher education is in a pinch, with articles, research and pundits sayin ...
- For Super Bowl Advertisers, Loud Bark Doesn't Equal Big Bite
Marketing Daily, Karl Greenberg - Monday, January 12, 2015
Small dogs can bark, and that certainly holds true for Super Bo ...
- Icons, Coupes, And Supercars Roar In Cobo Hall
Marketing: Automotive, Karl Greenberg - Tuesday, January 13, 2015
Generalize about the different auto shows, and what they represent? Makes ...
- 'Techorating' As Retail Trend
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 12, 2015
In a 2014 study by Dalziel and Pow, 41% of respondents sa ...
- Red Mango Founder Steps Down
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 12, 2015
Red Mango founder and chief concept officer Dan Kim is stepping do ...
- McDonald's Ad Just Shows Golden Arches Signs
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 12, 2015
McDonald's is touting its "Choose Lovin'" tag with a 60-second spot th ...
- Gimmicks Versus Innovations In Consumer Appliances
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 12, 2015
Just about every consumer gadget category has high-tech offerings now, so ...
- First Chinese-Made Sedan To Go On Sale In U.S.
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 12, 2015
Volvo is launching a long-wheelbase version of its S60 sedan. It al ...
- Colorado, The Truck For Urbanites Longing To Be 'Let Loose From The Noose' Of Boring Cars
Marketing Daily, Karl Greenberg - Friday, January 9, 2015
Sandor Piszar, Chevrolet's director of truck marketing, says: "There's a latent desi ...
- One Club's Top Auto Ads To Be Awarded At NAIAS
Marketing Daily, Karl Greenberg - Wednesday, January 14, 2015
The awards, timed with the North American International Auto Show in Detroi ...
- Dr Pepper, Bud Top Scores In Ace Metrix Poll
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 9, 2015
In Ace Metrix' top 20 packaged goods brands, based on their 20 ...
- In Strategy Setback, Cadillac Cuts Price Of CTS
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 9, 2015
Hoping to reverse a sharp slump in sales of an otherwise well-review ...
- JetBlue Launches Humorous Digital Video Series On In-flight Etiquette
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 9, 2015
JetBlue is responding to rising airborne acrimony with a series of humoro ...
- Office Depot/OfficeMax Rolling Out Campaign
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 9, 2015
The combined Office Depot and OfficeMax brand this month launches "Gear ...
- Mike Trout On 'Dangerous' List With Ruth, Gehrig, Beatles, Walking Dead
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 9, 2015
Mike Trout of the Los Angeles Angels won his first MLB M ...
- It's Feeling Like 1999 All Over Again
Marketing Daily, Karl Greenberg - Friday, January 9, 2015
I think that in some sense, we are back in 1999, whe ...
- Market On Track For Higher Sales, Lower Incentives This Year
Marketing Daily, Karl Greenberg - Thursday, January 8, 2015
Most say it will be a strong year, especially if gasoline pric ...
- How Camera Makers Are Trying To Keep Their Mojo In A World Of Smartphones
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 8, 2015
Almost every phone comes with a high-resolution camera onboard. Camera makers a ...
- Skittles Gets 'Awesome' Super Bowl Party Started
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 8, 2015
Wrigley's brand Skittles has confirmed that it will make its first appearan ...
- Back To The Sneaker, As Nike Preps Marty McFLy Shoes
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 8, 2015
A Nike executive says that, yes, there will be a Marty McF ...
- Hyundai Reveals $74 Billion Investment
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 8, 2015
In an effort to expand its line-up and add much-needed production capacit ...
- McDonald's Cuts Jobs At HQ
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 8, 2015
The Oak Brook, Ill., headquarters of McDonald's is down 63 positions. T ...
- Mercedes-Benz Rides Into The Sunset (New Jersey's)
Marketing Daily, Karl Greenberg - Wednesday, January 7, 2015
The next issue is the extent to which Mercedes' departure from N ...
- Mark LaNeve, Consummate Marketer And Dealer Guy, Takes The Wheel At Ford
Marketing Daily, Karl Greenberg - Wednesday, January 7, 2015
The marketer, who recharged Cadillac, helped change the conversation about insurance ...
- How About Republicans And Democrats, McD's?
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 7, 2015
McDonald's latest "I'm lovin' it" campaign starts with a new, 60-second animat ...
- Han Solo, James Bond, Terminator Add More Star Power To Super Bowl Sunday
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 7, 2015
What does it take to make a big splash during the B ...
- Kia Taps Pierce Brosnan For Super Bowl
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 7, 2015
Kia will be back in the Super Bowl for the sixth ti ...
- Online Holiday Scorecard: Sales Up 14%
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 7, 2015
According to IBM Digital Analytics Benchmark data for the 2014 holiday peri ...