- Pizza Hut Rolls Out Its First NFL Sponsorship Season Blitz
Marketing Daily, Karlene Lukovitz - Tuesday, September 4, 2018
In addition to ads featuring Steelers' Antonio Brown and JuJu Smith-Schuster, t ...
- Carl's Jr., Hardee's Woos Young Adults With Froot Loops Donuts
Marketing Daily, Karlene Lukovitz - Friday, August 31, 2018
The QSR brands and Kellogg's both stand to gain from a n ...
- Elton John Takes On Rappers For Snickers
Marketing Daily, Karlene Lukovitz - Thursday, August 30, 2018
Pairing Sir Elton and hip hop stars is the first cross-generational sp ...
- SpikedSeltzer Offers Wheels To Soon-To-Be-Disrupted L Train Users
Marketing Daily, Karlene Lukovitz - Wednesday, August 29, 2018
The brand is giving away bikes -- or moving boxes -- ...
- Stella Artois Woos Fashionistas With Amusing 'Collection'
Marketing Daily, Karlene Lukovitz - Tuesday, August 28, 2018
Video and OOH ads made-to-order for NY Fashion Week feature facetious fashi ...
- Powerade's Old-School Greeting Cards Offer Faux Apologies
Marketing Daily, Karlene Lukovitz - Monday, August 27, 2018
Free personalized cards teasing sports competitors are latest extension of brand's 'That ...
- Frito-Lay Promo Combines On-Pack Personal Notes, Alexa Skill, Sweeps
Marketing Daily, Karlene Lukovitz - Friday, August 24, 2018
The idea: Get parents to use the brand's new Alexa skill ...
- New Amsterdam, Spotify Team On Podcast Series
Marketing Daily, Karlene Lukovitz - Thursday, August 23, 2018
The extension of the vodka's 'Pour Your Soul Out' campaign is Spotify ...
- California Votes To Bar Soda As Default Drink With Kids' Meals
Marketing Daily, Karlene Lukovitz - Wednesday, August 22, 2018
Bill making water and milk the defaults comes two months after bevera ...
- Oscar Mayer To Sponsor Kenseth Car At Darlington
Marketing Daily, Karlene Lukovitz - Wednesday, August 22, 2018
The brand was an associated sponsor of Roush Ford cars back ...
- Froot Loops Debuts Capsule Fashion Collection
Marketing Daily, Karlene Lukovitz - Tuesday, August 21, 2018
Colorful apparel, shoes were developed via "co-creation" fashion platform AwayToMars. ...
- Smirnoff Adds Cast Of Diverse Celebs For New 'Fun%' Campaign
Marketing Daily, Karlene Lukovitz - Monday, August 20, 2018
The "quality vodka for priced everyone" messaging continues, with Ted Danson n ...
- V8 +Hydrate Is Campbell's First All-Online Launch
Marketing Daily, Karlene Lukovitz - Monday, August 20, 2018
The plant-based hydration drink--which will expand into traditional retail in November--boasts multip ...
- Dole Fruit Bowls Shifts To Focus on Family Traditions
Marketing Daily, Karlene Lukovitz - Thursday, August 16, 2018
The new TV campaign is warmhearted and nostalgic, in contrast to t ...
- Corona Parent Invests $4 Million More In Pot-Infused Drinks' Future
Marketing Daily, Karlene Lukovitz - Wednesday, August 15, 2018
The move ups Constellation Beverages' stake in Canadian pot producer Canopy Grow ...
- Perfetti Van Melle N.A. Promotes VP Marketing Buxton To CEO
Around the Net In Brand Marketing, Karlene Lukovitz - Wednesday, August 15, 2018
The confections company has promoted Sylvia Buxton, its marketing VP since 20 ...
- Coca-Cola Takes On Gatorade With Stake In BodyArmour
Marketing Daily, Karlene Lukovitz - Tuesday, August 14, 2018
Coca-Cola will position BodyArmour as premium, to differentiate it from its ...
- Betty Crocker, Goya Lead Latest Social Influencer Rankings
Marketing Daily, Karlene Lukovitz - Monday, August 13, 2018
Pillsbury, Frito-Lay among biggest gainers; General Mills, Dole, Kellogg's and Kraft dr ...
- QSR Breakfast Consumers Are A Complicated Bunch
Marketing Daily, Karlene Lukovitz - Friday, August 10, 2018
New study defines five target groups based on emotional needs, as we ...
- Stella Artois Offers Luke Evans-Narrated Beer Meditation App
Marketing Daily, Karlene Lukovitz - Thursday, August 9, 2018
The 20-minute experience manages to combine lager savoring, Evans' anecdotes and mindfulnes ...
- Wine Sales To Grow At 6% Per Year; 80% Now Consumed At Home
Marketing Daily, Karlene Lukovitz - Wednesday, August 8, 2018
Millennials and Gen Xers upped their share of wine consumption by ...
- Papa John's Blames Founder's Gaffes For Dismal July, Q2 Sales
Around the Net In Brand Marketing, Karlene Lukovitz - Wednesday, August 8, 2018
Papa John's continues to suffer sales declines--with N.A. same-store sales down ...
- Snacks, Platforms Dominate Parents' Favorite Brands
Marketing Daily, Karlene Lukovitz - Tuesday, August 7, 2018
Amazon, Crayola, Netflix retain top rankings, but 14 of the top ...
- Black Forest, Knorr Pursue New Yorkers Outdoors And In
Marketing Daily, Karlene Lukovitz - Monday, August 6, 2018
Black Forest stages "gummy tree harvest" on NYC's High Line, while Kno ...
- SunnyD Campaign Marks Repositioning To Target Gen Z
Marketing Daily, Karlene Lukovitz - Friday, August 3, 2018
Sugary beverage isn't trying to appeal to moms in this first nation ...
- PepsiCo's Nooyi Steps Down; Ramon Laguarta Named New CEO
Marketing Daily, Karlene Lukovitz - Monday, August 6, 2018
Nooyi served as CEO for 12 years. Laguarta has been president sin ...
- Jell-O Play, DreamWorksTV Team On Animated Video Series
Marketing Daily, Karlene Lukovitz - Thursday, August 2, 2018
The new edible toy line gets its own six-episode series on DreamWorksTV ...
- Kind Launches Kids' Line With Money-Back Offer
Marketing Daily, Karlene Lukovitz - Wednesday, August 1, 2018
Parents can get a refund if they include one of the n ...
- Kraft Heinz, PepsiCo Launch Major Sustainability Initiatives
Marketing Daily, Karlene Lukovitz - Tuesday, July 31, 2018
Kraft Heinz commits to making its packaging 100% recyclable by '25; Pepsi ...
- Bob Evans Taps Buckeyes' Urban Meyer As 'Head Breakfast Coach'
Marketing Daily, Karlene Lukovitz - Monday, July 30, 2018
Meyer will star in TV, radio, digital, social and in-restaurant ads, a ...