- 'Mr. Tic Tac' Urges Folks To Open Up
Marketing Daily, Karlene Lukovitz - Tuesday, October 16, 2018
Candy's first brand campaign in five years launches with suave Mr. T ...
- Campbell Soup Brand To Shift Focus From Millennials To Gen X
Marketing Daily, Karlene Lukovitz - Monday, October 15, 2018
In an investor presentation, the company implicitly acknowledges that its battle ...
- #NotSorry Campaign Paying Off For Reese's
Marketing Daily, Karlene Lukovitz - Friday, October 12, 2018
A series of TV spots is generating high ad awareness levels, utti ...
- Chipotle Sells Out Of Scratch-and-Sniff Giphy Stickers
Marketing Daily, Karlene Lukovitz - Thursday, October 11, 2018
The brand is rushing to have more of the scented versions ...
- M&M's Treats Fans To First Halloween Spot In 11 Years
Marketing Daily, Karlene Lukovitz - Wednesday, October 10, 2018
Brand's last TV ad for the holiday was 2007's still-popular "Headless Horsem ...
- Truvia Kicks Off 'Sweet' Packet Messages, Content Partnership
Marketing Daily, Karlene Lukovitz - Wednesday, October 10, 2018
Sponsored content on 'Upworthy' includes 'sweetness type' quiz by Vanessa Hill, article ...
- Latest POM Campaign Promises Freedom From 'Worry Monsters'
Marketing Daily, Karlene Lukovitz - Monday, October 8, 2018
Big furry monsters--incarnations of our obsessive thoughts--lament that people getting 'crazy health ...
- Kraft Heinz Launching $100M Food-Tech Venture-Capital Fund
Marketing Daily, Karlene Lukovitz - Friday, October 5, 2018
The CPG food giant looks to go beyond brand extensions to fu ...
- Seagram's 7 Continues 'Comeback' With Dive-Bar Branding Campaign
Marketing Daily, Karlene Lukovitz - Thursday, October 4, 2018
Diageo looks to reposition the affordable brand as a "smooth, casual" whisk ...
- SpikedSeltzer Giving Away Costume From 'Black Panther' Designer
Marketing Daily, Karlene Lukovitz - Wednesday, October 3, 2018
Ruth E. Carter imagined a superhero version of the brand's mermaid l ...
- Friendship Dairies Spoofs '80s Jeans Ads For Fruit On The Bottom Launch
Marketing Daily, Karlene Lukovitz - Tuesday, October 2, 2018
Partners + Napier aims for disruptive humor in a "low-interest" category.. ...
- New Amsterdam Vodka Signs First Sports Deal, With NHL
Marketing Daily, Karlene Lukovitz - Monday, October 1, 2018
The rapidly growing brand is investing in a leap in visibility, ...
- Burger King Spoofs AI's Creative Limits With Nonsensical TV Spots
Marketing Daily, Karlene Lukovitz - Friday, September 28, 2018
Four new ads from David Miami disrupt the usual fast-food close-ups wi ...
- Buchanan's Design Contest Extends J Balvin Hispanic Campaign
Marketing Daily, Karlene Lukovitz - Thursday, September 27, 2018
The contest and original works by Hispanic artists are part of ...
- Daiya's Cheezy Mac Uses Talking Boxes In Stores, As Well As Videos
Marketing Daily, Karlene Lukovitz - Wednesday, September 26, 2018
Company's largest campaign to date goes beyond its usual dairy-averse targets ...
- Dunkin' Expands In The (Hot) RTD Cold-Coffee Segment
Marketing Daily, Karlene Lukovitz - Tuesday, September 25, 2018
Shot in the Dark coffee/espresso blends expand Dunkin's retail presence, and i ...
- Chipotle Takes Another Tack On 'Real' Food Message
Marketing Daily, Karlene Lukovitz - Monday, September 24, 2018
With new CEO and CMO on board, latest creative takes more serio ...
- El Pollo Loco Print Campaign Celebrates Hispanic Heritage Month
Marketing Daily, Karlene Lukovitz - Friday, September 21, 2018
'L.A. Times' ad series underscores the contributions of Hispanics and all immigran ...
- Q&A: Del Monte Foods Bows First Master Brand Campaign Since 2012
Marketing Daily, Karlene Lukovitz - Thursday, September 20, 2018
New CMO Bibie Wu shares the thinking behind "Growers of Good," fr ...
- Disabled Athletes Join Michelob Ultra's NYC Marathon Team
Marketing Daily, Karlene Lukovitz - Wednesday, September 19, 2018
The beer brand has amped up the inspirational element, and the marketin ...
- Dasani Launches First Sports Partnership With PGA Tour
Marketing Daily, Karlene Lukovitz - Tuesday, September 18, 2018
Brand's official sparkling water sponsorship kicks off this week, expanding Coca-Cola's to ...
- KFC's Colonel Turns Honey Bear For New Menu Item
Marketing Daily, Karlene Lukovitz - Monday, September 17, 2018
The talking honey-bear bottle is starring in TV spots and social med ...
- Uncle Ben's Lets Kids Swap Homework For Cooking
Marketing Daily, Karlene Lukovitz - Friday, September 14, 2018
Actress Anna Faris, who says she values time cooking with her o ...
- King's Hawaiian Bows Animated Feature Film Voiced By Stars
Marketing Daily, Karlene Lukovitz - Friday, September 14, 2018
The brand is one of the first CPG companies, following PepsiCo, ...
- Nat Geo 'Documentary' For Heineken H41 Makes Yeast Cinematic
Marketing Daily, Karlene Lukovitz - Thursday, September 13, 2018
A branded-content video, filmed in Patagonia, targets millennials with a new cra ...
- Harry & David Repositions To Boost Year-Round Sales
Marketing Daily, Karlene Lukovitz - Tuesday, September 11, 2018
Holiday gifts favorite Harry&David looks to grow year-round sales with new Sharemo ...
- Busch To Send Beer Lovers Into National Forests For Contest
Marketing Daily, Karlene Lukovitz - Monday, September 10, 2018
The contest will tie in with Busch's donating a portion of sal ...
- Tostitos Giving Away Stadium-Style 'Homegating' Couch
Marketing Daily, Karlene Lukovitz - Friday, September 7, 2018
A separate sweeps, for Super Bowl LIII tickets, requires using codes ...
- Bud Light Kicks Off NFL With Two New 'Dilly Dilly' Spots
Marketing Daily, Karlene Lukovitz - Thursday, September 6, 2018
In addition to the latest ads in the prolific Wieden + Kenne ...
- No Yolks Gets Playfully Naughty With 'Tasteful Noods'
Marketing Daily, Karlene Lukovitz - Wednesday, September 5, 2018
Videos' "suggestive" pasta close-ups, sexy music and double entendres bring humor ...