- Dunkin' Launches Endorsement Deal With Giants' Barkley
Marketing Daily, Karlene Lukovitz - Thursday, November 29, 2018
Year-long deal will span a series of campaigns within the New Yo ...
- Pizza Hut, Pepsi Bow Super Bowl LIII Sweeps
Marketing Daily, Karlene Lukovitz - Thursday, November 29, 2018
Official NFL sponsors look to drive holiday product sales and lead ...
- Wonderful Pistachios Adds To 'Grinch' Mania
Marketing Daily, Karlene Lukovitz - Tuesday, November 27, 2018
The snack brand is using a TV spot for its "No Shell ...
- Hardee's Bows Its Second Brand Campaign, Plus Tinder Promo
Marketing Daily, Karlene Lukovitz - Monday, November 26, 2018
April's first solo brand campaign has been supplanted by a new o ...
- Dunkin' Surprises With Offbeat Ads For Espresso Relaunch
Marketing Daily, Karlene Lukovitz - Wednesday, November 21, 2018
BBDO NY's quirky, lightly satiric TV ads depart from Dunkin's usually sunn ...
- Bud Light To Serve Fresh 'Dilly Dilly' For Thanksgiving
Marketing Daily, Karlene Lukovitz - Wednesday, November 21, 2018
Latest ad in the trendy campaign will bow during the holiday's footba ...
- Svedka Celebrates Originality In First National Push Since 2013
Marketing Daily, Karlene Lukovitz - Monday, November 19, 2018
R/GA offers diverse young adults meant to represent '"today's fearlessly original" consum ...
- Michelob Ultra To Reward Turkey Trotters With Free Beer
Marketing Daily, Karlene Lukovitz - Friday, November 16, 2018
Brand promotes "fit but fun" message by footing an online beer b ...
- BK Digital Marketplace Lets Holiday Shoppers Earn Free Whoppers
Marketing Daily, Karlene Lukovitz - Thursday, November 15, 2018
BK devised an ingenious method.to get in on the Black Friday shoppi ...
- Starbucks' Reorg Includes New Marketing Approaches, Leadership
Marketing Daily, Karlene Lukovitz - Wednesday, November 14, 2018
Amid a new round of 350 corporate layoffs, changes in digital marketi ...
- Yellow Tail Seeks UGC Videos For Third Super Bowl Outing
Marketing Daily, Karlene Lukovitz - Tuesday, November 13, 2018
Wine brand's 'Tastes Like Happy' campaign builds on the success of i ...
- Anwar Jibawi Joins Stephen Curry For Brita's Holiday Campaign
Marketing Daily, Karlene Lukovitz - Monday, November 12, 2018
In a video set at a holiday dinner, Jibawi portrays members ...
- The Colonel And Mrs. Butterworth Do 'Dirty Dancing' Proud
Marketing Daily, Karlene Lukovitz - Sunday, November 11, 2018
Clever takeoff ad promotes new Kentucky Friend Chicken & Waffles -- a ...
- Justin Chambers Fans Favor Utz... And Other Surprising Celeb-Brand Connections
Marketing Daily, Karlene Lukovitz - Thursday, November 8, 2018
MRI/E-Score uncovered correlations between the fans of various People's Choice Awards nomine ...
- Bob Evans Farms Taps The Ribeiros To Go 'Gourmet' For Thanksgiving
Marketing Daily, Karlene Lukovitz - Thursday, November 8, 2018
Videos show the sitcom star and his wife gussying up the brand ...
- Carl's Jr. Satirizes Its Own Sexist Ads Of Yore
Marketing Daily, Karlene Lukovitz - Tuesday, November 6, 2018
New campaign kicks off with a TV ad/video featuring Australian Instagram st ...
- Stella Artois Says Being Present Is The Best Present
Marketing Daily, Karlene Lukovitz - Monday, November 5, 2018
A holidays extension of the beer's "Joie de Biere" campaign includes T ...
- Moet OOH Campaign Promotes Designer Rose Bottles
Marketing Daily, Karlene Lukovitz - Friday, November 2, 2018
Chicago bus shelters are wrapped in tape bearing a message from Virg ...
- Estrella Jalisco, Jose Cuervo Tradicional Honor Day Of The Dead
Marketing Daily, Karlene Lukovitz - Friday, November 2, 2018
A-B's Mexican Imports brand director shares the keys to developing creative th ...
- Reese's Vending Machine 'Converts' Unwanted Halloween Candy
Marketing Daily, Karlene Lukovitz - Wednesday, October 31, 2018
For a few hours in lower Manhattan, a "magic" machine will ta ...
- Getting Out The Vote: Female Stars Reach Out To Women, 'Pop-Up Experience' Lures Millennials
Marketing Daily, Karlene Lukovitz - Tuesday, October 30, 2018
A Bloomberg-funded ad directed by Jodie Foster urges women to vote 'Becau ...
- Conspiracy-Tweeting Exec Blowup Hits Campbell At Crucial Time
Marketing Daily, Karlene Lukovitz - Monday, October 29, 2018
Politically charged conspiracy tweet by (now former) lobbyist for Campbell spurs consum ...
- Healthier Options Spur Gains In Satisfaction With Packaged Foods; Craft Beers Hit New High
Marketing Daily, Karlene Lukovitz - Friday, October 26, 2018
Consumers appreciate food makers' growing number of organic and "clean" offerings, non-so ...
- Dewar's Invests $15M In Latest 'Live True' Campaign
Marketing Daily, Karlene Lukovitz - Thursday, October 25, 2018
The campaign aims to drive growth across the brand's full portfolio ...
- Panera Launches Video Series, Adds Bread Disclosure Info
Marketing Daily, Karlene Lukovitz - Thursday, October 25, 2018
The 'Food Interrupted' series and whole-grain content bread disclosures continue the company ...
- Planters Crowdsources Ad To Promote Mr. Peanut-Branded IPA
Marketing Daily, Karlene Lukovitz - Tuesday, October 23, 2018
The brand is soliciting fans via Twitter to help create 'the nuttie ...
- Nespresso Salutes 'Game Of Thrones' In Latest Clooney Ad
Marketing Daily, Karlene Lukovitz - Tuesday, October 23, 2018
The movie production-quality ad, also featuring 'Game' star Natalie Dormer, is pa ...
- Capri Sun 'Together Table' Supports Anti-Bullying Org
Marketing Daily, Karlene Lukovitz - Friday, October 19, 2018
Campaign includes a table signing at the National Mall, a #SitTogether soci ...
- Coca-Cola Brand Makes First Formula 1 Outing, With McLaren
Marketing Daily, Karlene Lukovitz - Thursday, October 18, 2018
The initial deal calls for the flagship brand's logo to appear ...
- Welch's Gets Tough In Flip From Millennial Moms To Gen X Men
Marketing Daily, Karlene Lukovitz - Wednesday, October 17, 2018
As today's moms cut back on juice buys due to sugar-content concern ...