- Frozen Food Brands Launching $90M, 3-Year Campaign
Marketing Daily, Karlene Lukovitz - Thursday, May 15, 2014
The campaign is a response to the category's declining sales in rece ...
- Oreo In Global 'Transformers' Partnership
Marketing Daily, Karlene Lukovitz - Wednesday, May 14, 2014
The TV ad, "Little Help," will launch May 15 in more th ...
- Fast Casuals' Growth Streak Continues
Marketing Daily, Karlene Lukovitz - Tuesday, May 13, 2014
Fast-casual restaurants saw impressive 11% sales growth in 2013, with the fi ...
- Pizza Hut Teams With Blake Shelton On BBQ Pizzas
Marketing Daily, Karlene Lukovitz - Tuesday, May 13, 2014
To promote the line, select Pizza Huts in high-traffic areas of t ...
- Subway Campaign Focuses On Fresh Bread
Marketing Daily, Karlene Lukovitz - Monday, May 12, 2014
Subway is running a campaign that spotlights that it bakes its o ...
- Kellogg Agrees To Drop 'All Natural' Kashi Claims
Marketing Daily, Karlene Lukovitz - Friday, May 9, 2014
Kellogg declined to disclose which products would be removing their "all natura ...
- GMA Seeking To Overturn Vermont's GMO Labeling Law
Marketing Daily, Karlene Lukovitz - Friday, May 9, 2014
The Vermont law requires food products sold in the state that a ...
- Taco Bell Uses Tumblr Comic Book For Product Launch
Marketing Daily, Karlene Lukovitz - Thursday, May 8, 2014
The comic, illustrating the "spicy adventure" of "Johnny DLT" (the character's reactio ...
- Mike's Hard Lemonade Offering 'Mikehacks'
Marketing Daily, Karlene Lukovitz - Wednesday, May 7, 2014
The campaign spans digital and social platforms, including 15-second preroll packages showcasi ...
- Co-Owner Timberlake Stars In Sauza 901 Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, May 6, 2014
Of course, the brand's biggest marketing advantage is the ability to levera ...
- Video Series Triples Rold Gold's Facebook Fans
Marketing Daily, Karlene Lukovitz - Monday, May 5, 2014
The series, "House of Gold," is a reality-TV spoof that features t ...
- Pizza Hut With Mint Juleps? QSR In Derby Push
Marketing Daily, Karlene Lukovitz - Thursday, May 1, 2014
Between April 30 and Derby day, May 3, the pizza chain ...
- Taco Bell Launches Third Round Of Breakfast Spots
Marketing Daily, Karlene Lukovitz - Friday, May 2, 2014
The latest three 30-second spots from Deustch LA feature "Harold & Lenny ...
- Fast-Growing Moe's Moves Into National TV
Marketing Daily, Karlene Lukovitz - Wednesday, April 30, 2014
Moe's has invested in a "significant" national cable buy for a n ...
- Qdoba, Firehouse Subs Among Leaders In Satisfaction
Marketing Daily, Karlene Lukovitz - Wednesday, April 30, 2014
Qdoba Mexican Grill, Firehouse Subs, Papa Murphy's and Raising Cane's ranked highe ...
- Mondelez Launches Soccer Push, Real-Time Video Studio
Marketing Daily, Karlene Lukovitz - Tuesday, April 29, 2014
Having announced multi-brand sponsorships with major North American soccer teams, organizations a ...
- Terra Chips' Indie Film Backing Paying Off
Marketing Daily, Karlene Lukovitz - Tuesday, April 29, 2014
Terra Chips is realizing significant positive exposure with Millennials and other k ...
- Demographics Expected To Drive Cold Cereal Comeback
Marketing Daily, Karlene Lukovitz - Friday, April 25, 2014
Hot cereals are a much smaller category (about $1.4 billion in 2013 ...
- Wendy's Fans Grab Chance To Be 'Screenwriters'
Marketing Daily, Karlene Lukovitz - Thursday, April 24, 2014
To promote its Italian-inspired Tuscan Chicken on Ciabatta sandwich, Wendy's came ...
- Post Honeycomb Instagram Push Features Teen Idol
Marketing Daily, Karlene Lukovitz - Wednesday, April 23, 2014
Each Monday between April 21 and May 26, Honeycomb's Instagram page, @HoneycombCerea ...
- Denny's, Nat Geo Kids Team On 'Adventure Menu'
Marketing Daily, Karlene Lukovitz - Wednesday, April 23, 2014
The "interactive" menus aim to encourage parents and kids to learn togethe ...
- Doritos Tests Mystery Flavors In Stores Nationwide
Marketing Daily, Karlene Lukovitz - Tuesday, April 22, 2014
Doritos is asking consumers to try all three flavors and vote f ...
- Bojangles Taps Sports Stars For Breakfast Wars
Marketing Daily, Karlene Lukovitz - Saturday, April 19, 2014
Bojangles' new television ads for its breakfast meals pits recognized sports figure ...
- Evian Unleashes Social Follow-Up To 'Baby & Me 2'
Marketing Daily, Karlene Lukovitz - Monday, April 21, 2014
In addition to having released a teaser video prior to debuting t ...
- Chipotle Ups Prices, As Food Costs Rise
Marketing Daily, Karlene Lukovitz - Thursday, April 17, 2014
Many restaurants - and grocery retailers - have held off increasing pric ...
- KFC Drives Millennial Buzz With Chicken Corsages
Marketing Daily, Karlene Lukovitz - Wednesday, April 16, 2014
Buyers receive the basics, including baby's breath, and a $5 voucher f ...
- McDonald's Launches McGriddles Push
Marketing Daily, Karlene Lukovitz - Wednesday, April 16, 2014
In the latest on the QSR breakfast wars, the campaign follows McDonald' ...
- Nestle USA In Hispanic Shopper Marketing Initiative
Marketing Daily, Karlene Lukovitz - Thursday, April 17, 2014
In the "Set the Table" campaign, running from April through December und ...
- Animated Characters Conceive Klondike Kandy Bars
Marketing Daily, Karlene Lukovitz - Tuesday, April 15, 2014
In the first TV/digital spot (viewable on YouTube), which appears to spo ...
- Domino's Launch Ads Extol Value Of Risks, Failures
Marketing Daily, Karlene Lukovitz - Monday, April 14, 2014
"Specialty Chicken shows we are not afraid to step out of o ...