- Taco Bell's Perception Rises; McDonald's' Dips
Marketing Daily, Karlene Lukovitz - Friday, April 11, 2014
As of April 4, Taco Bell, which said in February that ...
- Airheads Woos Millennials With New Campaign
Marketing Daily, Karlene Lukovitz - Thursday, April 10, 2014
The creative focuses on relatable, funny "airhead moments" designed to resonate wi ...
- SodaStream Targets Ocean Pollution, With Light Touch
Marketing Daily, Karlene Lukovitz - Wednesday, April 9, 2014
The aim is very much in earnest: To encourage consumers around t ...
- Pepsi To Launch Flavors With Real Sugar
Marketing Daily, Karlene Lukovitz - Wednesday, April 9, 2014
The real-sugar versions of Pepsi appear to be taking the place ...
- Southern Comfort In 'Go Drink Yourself' Social Promo
Marketing Daily, Karlene Lukovitz - Tuesday, April 8, 2014
To drive awareness and visits to its relaunched Web site, Southern Comfo ...
- Taco Bell Debuts 2nd Breakfast Spot
Marketing Daily, Karlene Lukovitz - Monday, April 7, 2014
Eight days after announcing the national rollout of its first breakfast me ...
- Wheat Thins Popped Makes Airy TV Debut
Marketing Daily, Karlene Lukovitz - Monday, April 7, 2014
The launch campaign for Wheat Thins Popped includes a humorous TV sp ...
- Mike's Hard Lemonade Moves To All-Digital Marketing
Marketing Daily, Karlene Lukovitz - Monday, April 7, 2014
Digital content channels were found to drive the brand's business "in surprisi ...
- Breyers Gelato Airing Vignettes During 'Parenthood'
Marketing Daily, Karlene Lukovitz - Thursday, April 3, 2014
All elements of the campaign are keyed to the concept of coupl ...
- Baskin-Robbins Dials Up Offerings, Marketing
Marketing Daily, Karlene Lukovitz - Wednesday, April 2, 2014
In the U.S., the 69-year-old ice cream brand continues to be strategical ...
- Spider-Man Meets His Baby Me In Latest Evian Video
Marketing Daily, Karlene Lukovitz - Thursday, April 3, 2014
Evian primed the social pump for this current entry in the n ...
- Gatorade Breaks 'Fierce' TV Ads During Madness Season
Marketing Daily, Karlene Lukovitz - Wednesday, April 2, 2014
The George ad, dubbed "Slam," shows the athlete flying by his opponen ...
- Study: Restaurant Loyalty Programs Lack Impact
Marketing Daily, Karlene Lukovitz - Monday, March 31, 2014
Many restaurant brands need to market their loyalty programs more clearly ...
- Wendy's Campaign Supports Foster-Care Adoption
Marketing Daily, Karlene Lukovitz - Monday, March 31, 2014
After quietly supporting foster-care adoption for more than 20 years, Wendy's h ...
- 'Ronald McDonalds' Endorse Taco Bell Breakfast Menu
Marketing Daily, Karlene Lukovitz - Thursday, March 27, 2014
Voiceovers set up the joke with statements like, "You will never gue ...
- Daily Coffee Consumers Dip, But Gourmet Drinkers Up
Marketing Daily, Karlene Lukovitz - Tuesday, March 25, 2014
While total daily U.S. coffee drinkers have declined a bit - ...
- Big Restaurant Chains' Growth Slowed In 2013
Marketing Daily, Karlene Lukovitz - Tuesday, March 25, 2014
Limited-service restaurants saw an average sales gain of 3.9%. Within this categor ...
- Pure Leaf, Food & Wine Support Local Food Movement
Marketing Daily, Karlene Lukovitz - Monday, March 24, 2014
Through July, Pure Leaf will be the exclusive sponsor of the Gr ...
- Taco Bell Runs Naughty TV Ad For 'Happier Hour'
Marketing Daily, Karlene Lukovitz - Thursday, March 20, 2014
The spot shows three different scenarios in which male/female pairs -- offi ...
- Hot Pockets 'Showdown' Leverages YouTube Stars
Marketing Daily, Karlene Lukovitz - Wednesday, March 19, 2014
Hot Pockets is pitting popular YouTube channel personalities against one another ...
- Cracker Barrel In 'Deliciously Different' Campaign
Marketing Daily, Karlene Lukovitz - Monday, March 17, 2014
The brand -- while well-established in various regions including the Northeast ( ...
- Dole Squish'ems Teams With Soccer's Chastain, AYSO
Marketing Daily, Karlene Lukovitz - Tuesday, March 18, 2014
Dole Fruit Squish'ems, launched in the U.S. in January 2013, has bui ...
- Dannon Commits to Reducing Fat, Sugar
Marketing Daily, Karlene Lukovitz - Friday, March 14, 2014
Dannon is making the announcement at Friday's PHA summit in Washington, D. ...
- How Consumable Brands' TV Ads Performed In 2013
Marketing Daily, Karlene Lukovitz - Thursday, March 13, 2014
Ace Metrix's 2014 Blackbook edition, which reveals how well the TV a ...
- Winning CPGs, Across Sizes, Employ Similar Strategies
Marketing Daily, Karlene Lukovitz - Wednesday, March 12, 2014
Among large companies, the top five all showed growth across all thr ...
- Healthy CPG Launches Dominate 2013's Pacesetters
Marketing Daily, Karlene Lukovitz - Tuesday, March 11, 2014
Products that offer some kind of health or wellness benefits once aga ...
- Birds Eye's Recipe Ready In TV Campaign
Marketing Daily, Karlene Lukovitz - Monday, March 10, 2014
The spots illustrate the convenience benefits of the pre-sliced/pre-diced products, which co ...
- Twitter-Powered Vending Machine Creates 3D Oreos
Marketing Daily, Karlene Lukovitz - Thursday, March 6, 2014
To use the machines, people browse a selection of trending flavors display ...
- Oscar Mayer Creates Wake-Up App With Bacon Smell
Marketing Daily, Karlene Lukovitz - Thursday, March 6, 2014
Only contest winners get the plug-in. However, anyone can download the fre ...
- Non-GMO Beats Organic Among Health-Driven Consumers
Marketing Daily, Karlene Lukovitz - Thursday, March 6, 2014
The "non-GMO" food/beverage product claim has for the first time surpassed "organi ...